Manifesto

She’s the seasoned mom, the new mom, the expecting mom.

She’s trying to become a mom. Fierce, smart, always multi-tasking.
She is passionate about life, her family, and her own self-care.

She wants to learn new things and seeks advice on everything
from vacation planning to sleep training to prioritizing time for herself.

She’s the working mom, the stay-at-home mom;
She needs a bit of guidance, she wants to be inspired.

She is The Everymom. This is for her.

About The Everymom

Over the past six years, The Everygirl Media Group has grown to become a household name in online media, providing millions of women around the globe with a daily dose of inspiration and guidance.

We’re excited to begin the next chapter as many of our readers embark on the journey of motherhood – while still trying to balance a cultured, experiential life.

By offering detailed in-depth features, career profiles of working moms, relatable first-hand stories, budget-friendly shopping lists, and how-to guides, The Everygmom inspires mothers and moms-to-be toward leading a well-rounded, financially sound, and stylish life.

Alaina Kaczmarski

cofounder + editor

A Chicago native, Alaina graduated from the Newhouse School of Journalism at Syracuse University in 2008 with degrees in magazine journalism and psychology with dreams of being an editor in New York City. Not quite able to afford the Big Apple living costs, she packed a U-Haul and headed to D.C. with stars in her eyes and not a single connection to call on. She found her first job the old-fashioned way: a newspaper ad and a solid interview. After a year at a children’s advocacy NPO, Alaina headed home to the Windy City and moved in with her mom. A few months later, unsure of what direction her life would lead, she started her blog, Live Creating Yourself, and began writing about everything she loved.

Before long, she met fellow blogger Danielle Moss and the two shared a goal of creating something to inspire women like themselves, who had endless dreams but no idea where to begin. With a minuscule budget but impressive work ethic, the new friends launched The Everygirl in February 2012. Last year Alaina was named 20 In Their 20s by Crain’s Chicago Business.

Alaina is expecting her first baby in May.

Danielle Moss

cofounder + editor

Born and raised in Los Angeles, Danielle graduated from University of California Santa Barbara with a degree in Sociology. She went through most of her her 20s feeling unfulfilled working jobs in PR and Entertainment, and started her blog Breakfast at Toast in 2007 with the hopes of documenting her life and finding a little inspiration. She studied code and photoshop, redesigned her blog, and months later, found herself running her own graphic design studio specializing in custom blog design.

Once her business became more established, she realized it was time for a change and after spending 3 days in Chicago in 2009, packed her things and along with her rescue dog Buddy, decided to make Chicago her new home in 2010. Danielle designed thousands of blogs for clients around the world and grew her monthly readership to over 70,000 readers, but something was missing. She felt there was a void of relatable, attainable content online and teamed up with Alaina to launch The Everygirl in 2012 and The Everymom in 2018. In 2017, Danielle was featured on Entrepreneur.com.

Danielle is expecting her first baby in July.

Allyson Fulcher

Editorial Director

Weirdest work habit?
Having full conversations with my dogs throughout the day.

Guilty pleasure?
Watching Chopped Junior and critiquing their dishes even though I usually only know half the items in their mystery basket.

Cure to a bad day?
A cheese board and a full baguette. If I’m being honest, that’s the cure for a good day as well.

Best mom-daughter date?
Pedicures and sushi afterward (don’t forget the wine!)

Rachel Dorton

Managing Editor

Sweet or savory? 
Chocolate. Always chocolate.

Favorite part of The Everygirl office? 
Bright, natural light and the funny (and random) conversations.

Ideal Friday night? 
Takeout and a marathon of The Office on the couch in my pajamas.

Biggest mom fail? 
My two-year-old still doesn’t sleep through the night. Any and all suggestions are welcome for this tired mama.

Fantasy getaway location?
Anywhere that’s at least 80 degrees and has a beach.

Alexandra Pagar-Wolf

Director of Partnerships

Favorite playlist on Spotify?
Totally Stress Free.

Favorite cheat meal?
Fried Oyster Sliders, Lobster Rolls, and French Fries.

Favorite part of my job?
Connecting with people.

Favorite way to treat yo’ self?
A glass of dry champagne, sushi takeout, clearing out my DVR, snuggling my puppies, and ordering miscelleanous items from Amazon Prime.

Favorite thing to do with your mom?
Working outside in the garden while drinking champagne.

Kelly Etz

Graphic Designer + Video Editor

Meal you’d eat every day?
If it wouldn’t kill me, I’d have a juicy burger (lettuce, tomato, all the cheese) + a Bell’s Two-Hearted. It’s the simple things.

Coke or Pepsi?
Coke, always and forever. Don’t ever “Is Pepsi okay?” me.

Fantasy getaway location?
Australia. I’m dying to meet a kangaroo. Also, accents.

Snapchat or Insta Stories?
Insta, all the way. I’m an old fogey when it comes to Snapchat.

Best advice your mom has given you?
My mom was very sick when she was a teenager and the doctors told her she wouldn’t be able to have kids. When I face challenges and setbacks and disappointments, she likes to remind me that I’m her miracle and that she’s known I’m a fighter since the day she met me. It puts everything in perspective and makes me feel so proud to be her daughter.

Christina Huynh

Assistant Editor

Place you’re most inspired?
Anywhere near the sound of an ocean or the glow of a city skyline.

Favorite social media?
Twitter, because I like to think I can summarize my life in 280 characters or less.

Show you can always watch?
That’s a secret I’ll never tell – XOXO.

Childhood dream job?
A writer – so here I am making my 10-year-old self proud.

Best lesson your mom has taught you?
To stay resilient, fear no one, and wear sunscreen.

Rachel Dorton

Managing Editor

Rachel is The Everymom’s Managing Editor.  When she’s not wrangling her 2-year-old son, Henry, she loves to share all the advice she learns along her motherhood journey with anyone who will listen.

Christina Huynh

Assistant Editor

Christina is The Everymom’s Assistant Editor. She’s a 20-something who believes dreams are meant to be chased, life is meant to be loved, and that her mom was right about everything.

Abigail Yonker

Assistant Editor

Abigail is an Assistant Editor with The Everygirl Media Group. While not a mom yet, Abigail does enjoy stocking her fridge full of foods usually favored by toddlers. Blue box mac & cheese for life!

Erica Gellerman

Writer

Erica is a CPA, MBA, and founder of The Worth Project, a site that provides financial education and inspiration for women. She currently lives in London with her husband Jordan and son Henry.

Jeannine Benoit Adams

Writer

Jeannine is the founder and CEO of Ready Pretty, an online wardrobe styling service. She lives in Chicago with her husband and son.

Kristina Lynne

Designer & Lifestyle Blogger

Kristina is an interior designer, blogger and house flipper, who is navigating the new world of motherhood with her busy son Jack.

Brigette Marshall

Contributor

Brigette is an office-working mama of a rambunctious toddler and loves book clubbing, watching the Bachelor, and convincing her husband to cook for her.

Amy Senical

Contributor

Amy traded in her corporate job and urban life for motherhood and the suburbs; she loves being Greta’s mama, but she’ll always be a city girl.

Deanna McCormack

Writer

Deanna McCormack is a Chicago-based beauty, fashion, and lifestyle journalist, copywriter, and full-time Mom to her newborn son, Mats.

Nina Lai-Martin

Contributor

A third culture nomad, wife and PR-Advertising exec on a career pause to focus on raising my Dubai-born, Chinese-Kiwi-Brit daughter, Olivia.

Valerie Barro

Contributor

Valerie is a freelance marketing consultant,  business professor, fitness addict, whisky lover and mom to one-year-old Benjamin.

Julia Dellitt

Writer

Julia Dellitt is a Midwest-based writer—and mom of a toddler, plus a baby on the way—whose work has been published by SELF.com, Lifehacker, BRIDES, Aaptiv, Work + Money and more.

Leslie Antonoff

Contributor

As a mom of two, soon-to-be three and a wife, Leslie Antonoff is a triple-threat; writer, television host, and entrepreneur.

Daci Platt

Contributor

Daci Platt lives, writes, and asks a three-year-old if she needs to go potty in Minneapolis.

Katie Adams

Contributor

Katie Adams is a thirty-something, full-time marketer and mom who lives in the Chicago Suburbs with her husband and toddler son.