Amazon Prime Day is here again! If you’ve been waiting all year to purchase some of Amazon’s bestselling products—everything from a Fire Tablet to a Robot vacuum—now’s your chance. To help your shopping go smoothly, The Everymom editors rounded up some of their favorite products (in no particular order!) that are on mega sale during Prime Day this year.
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Prime Day is actually not just one but two days—Tuesday, July 11 and Wednesday, July 12—so if you miss out on your favorite item or simply need an extra day to browse deals online, this year’s sale is perfect for you. If you’re not familiar with Amazon Prime Day, read for more info and scroll down to our shopping picks below!
What is Prime Day?
Prime Day is an Amazon online sale event exclusively for Amazon Prime members. It started back in 2015, the year Amazon celebrated 20 years of e-commerce business.
When is Prime Day 2023?
Prime Day is actually two days: Tuesday, July 11 and Wednesday, July 12, 2023. This year, Prime Day returns for our summer shopping enjoyment, meaning major savings on Amazon brand products, top-rated kitchen gadgets, best sellers, Prime wardrobe finds, and more.
What’s on sale for Prime Day?
In 2022, some of the top products sold in the U.S. ranged from tech gadgets to family entertainment finds, and even personal health items like the Waterpik Electric Water Flosser, iRobot Roomba Robot Vacuum, MyQ Wireless & WiFi Enabled Smart Garage Door Opener, LifeStraw Personal Water Filter, and Kids Against Maturity: Card Game for Kids and Families.
This year, we still expect gadgets and Amazon brand products like Echo and Kindle to be top sellers, along with products people are seeking for outdoor entertainment, travel, and home upgrades.
How do I know Prime Day deals are going to be the best prices?
According to Amazon, Prime members saved more than $1.4 billion during Prime Day last year. But you may want to price shop as other retailers are now running similar sales at the same time. If 2023 is similar to last year, we can also expect to see adjacent Prime Day sales from Target, Kohl’s, Walmart, Home Depot, and more.
Additionally, Amazon offers limited “Lightning Deals” throughout the days, so it could be worth checking back.
Shop all Amazon Prime Day Deals
Baby & Kids’ Deals
Normally $730 and on sale for $325 (!!), this is the deal you don't want to miss. A winner of The Everymom's 2023 Registry Awards, the convenience of this stroller is unmatched with its ability convert to over 20 seating configurations for one or two kids. These reusable water balloons are THE toy of the summer. Plus, they're better for the environment. Another Registry Awards winner, this is the perfect sleeping pod for traveling or leaving at the grandparents' house. Toddlers will improve balance skills and have a blast riding this adorable (and affordable!) four-wheeler bike. 6 colors available Keep little ones safely contained for (supervised) exploratory play. 3 colors available The Hiccapop Omniboost is perfect for outdoor events. It's lightweight and easily folds down for travel to the beach, camping, or a friend's house. Plus, it has over 23,000 reviews on Amazon with the vast majority rating of them being 5 stars. For ages 6 months-3 years. 3 colors available Gates on stairs are essential for baby-proofing your home. This retractable gate comes in three neutral colors to match your home decor. A perfect gift for little ones to work on their communication skills, whether at play with each other or communicating with parents and caregivers when out and about. multiple colors sets available Outdoor fun for the kids for under $20? Sign us up. This splash pad is available in ocean or mermaid-themed designs. Our editors love Willow's wearable breast pump for hands-free pumping—and now's the time to buy it for $150 off! We love that it's quiet, portable, and easy to use. Usually over $100 for this 100-piece set, Magna-Tiles keep kids entertained for hours—we highly recommend! The Everymom editors swear by WaterWipes—made with 99.9% water—because they're unscented, hypoallergenic, and perfect for sensitive baby skin. Buy them now in bulk to stock up! This stroller is highly customizable and converts from a single to a double or triple. Plus, the seat fabric is removable and machine washable. It's a great product for the price, and you will save an additional 15% on Prime Day. 4 colors available Made of 100% cotton canvas, these sensory swings can be used indoors or outside for a comfortable spot where kids feel safe. We love Manhattan Toys like this classic, multi-sensory clutching rattle that encourages gross motor skills like grasping and reaching. Another great play option for your little one, this table includes developmental activities and transitions to two stages of play for babies and toddlers. This set of three educational puzzles helps kids practice hand-eye, fine motor, and problem-solving skills. This cute Melissa & Doug wooden toy folds up for storing or taking on-the-go and promotes imaginative play for kids ages 3+. Highly recommended by one of our editors, this magnetic safety locks set is an easy and effective way for you to babyproof your home. Musical toys are always a surefire hit with the little ones, and this set comes with plenty of options. It is also made of non-toxic material. Snag this highly rated and ultra-affordable stroller that is perfect for travel. 5 colors available
Home Deals
Feel like you're constantly vacuuming? Get a little help with this iRobot Roomba model. You can set up automatic cleaning cycles through the Roomba app to ensure your home is always guest-ready. Save counter space (and money) with this 11-in-1 kitchen appliance that serves as a pressure cooker, air fryer, steamer, dehydrator, and more. Our editors love Nespresso machines for making Starbucks-level coffees, lattes, and cappuccinos at home. Hello, morning smoothies! Our editors love Ninja products for all our blending and food processing needs. This multipurpose kitchen essential replaces multiple pots and pans to save space (and look chic). There's nothing better than saving time by meal prepping Crock-Pot dinners throughout the week. Add this to your small kitchen appliances collection, and we promise you'll get lots of use out of it! Upgrade your home office set up while the price is right. 3 colors available
Tech Deals
We've all allowed more screen time than ever in the past few years, and the Amazon Fire is our preferred kids' tablet due to its price and durability. Kids can ask Alexa to play music, set timers, call approved friends/family, and more. Available in tiger and panda designs. The Echo Show 8 features a high-def touchscreen, stereo speakers, and Alexa to play music, watch videos, and more. Plus, it's a cute digital frame showcasing your family photos when it's not being used! The Amazon Fire Stick turns any television into a smart TV. With so many great shows and movies to stream at home, we suggest adding this device to your cart ASAP. The Kindle Paperwhite is great for reading outside and carrying multiple books on-the-go in a compact device that can fit in your purse. Save over $100 on this Kindle Oasis bundle, which comes with the highest-end Kindle device as well as a cover and power adapter. If you've been in the market for a Ring video doorbell, now's the time to buy. This device is easy to install and the corresponding Ring app is super easy to use—a win-win! If you've been eyeing a Frame TV for your home—the TV that looks like framed art on the wall when not in use—all sizes are on sale, with the 55 inch TV 30% off today! 7 sizes available Time to upgrade your AirPods? Save on this pair that are noise-cancelling and have a customizable fit. Several of our editors have and love their Apple Watches for viewing texts on-the-go, getting calendar reminders, quickly checking the weather, tracking fitness goals, and so much more. 
Fashion & Luggage Deals
At under $35, this satin slip skirt is a true steal. 10+ colors available Complete the set with the matching shorts or pants. 8 colors available An editor favorite pair of leggings—that has pockets! They come in several colors, and trust us, it's hard to buy just one pair. This pair of leggings is buttery soft (as the name says!) and holds up great over time. Comes in several fun colors! Everyone was obsessed with this viral "Amazon Coat" a few seasons ago—and for good reason! This down jacket is super warm, comes in several colors, and is really reasonably priced for the quality. With tons of great deals, Prime Day is the perfect time to upgrade your luggage. 7 colors and 3 sizes available This travel backpack has tons of pockets, meaning you can stay extra organized on your next trip. 2 colors available
sizes XXS-5X
sizes XXS-5X
Health & Beauty Deals
Been lusting after the Shark FlexStyle? Now's the time to treat yourself. 2 colors available Don't skip this deal on one of our editors' favorite hair tool brands. 5 sizes available With over 550 five-star ratings, you don't want to miss this blow dryer brush. Make flossing more fun with a water flosser that's both easy and effective to use—your smile will thank you! With over $100 in savings, it's the ideal time to upgrade your toothbrush. 5 colors available What better time than now to replace your crusty old makeup brushes? 5 colors available If you've been wanting to start doing your own nails at home, now's the perfect time to stock up on tools. 7 color combinations available
