Lex Rule

Senior Social Media Manager, Engagement
lex rule
As Senior Social Media Manager, Engagement, Lex leads all engagement-first content across The Everymom and The Everygirl socials, shaping how the brands show up in moments that matter. A self-proclaimed pop culture enthusiast and girl who cries a lot, she keeps her ear to the ground on what the girls and the moms are thinking, feeling, and talking about—turning those moments into a mix of content that’s equal parts timely, silly, sweet, relatable, helpful, and empowering.
  • Location: Portland, OR
  • Education: Portland State University
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Expertise

With a background in Communications, Lex stays attuned to the ever-changing social media landscape and its role in shaping culture. With a passion for using her creativity to connect with people, she’s spent her career listening as much as she talks—absorbing audience insights and analyzing trends while eagerly throwing copy and concepts at the wall to see what actually resonates.

Experience

With a degree in Communications and Advertising, Lex began her career in Media, PR, and Journalism within her alma mater’s communications department before freelancing for small businesses across Portland, offering everything from social strategy to design. Along the way, she discovered a passion for copywriting and landed at an award-winning ad agency, where she crafted social and broadcast campaigns for national brands, honing her ability to identify and leverage trends to create engaging content that feels authentic to each brand and audience.

A longtime fan of The Everygirl Media Group, Lex joined The Everymom team in 2024 as Social Media Editor before taking on all engagement-driven content for The Everygirl as well. She’s since produced some of our top posts in brand history (including several viral hits), has launched beloved content series, and driven significant engagement and follower growth across both brands.

Now, as Senior Social Media Manager, Engagement, she continues to spearhead content that meets the moment and audiences where they’re at—constantly finding fresh ways to join the conversation or spark new ones on social.

Fun Stuff

Lex is a creative, by day and night. When she’s not being chronically online (for research purposes!), you’ll find her touching grass in the PNW, where she loves exploring new hiking trails and boutique hotels with her husband, taking too many food pics at cute brunch spots, making music, whipping up handmade greeting cards, junk journaling, and attempting to recreate Pinterest tablescapes for cozy dinner parties.

About The Everymom

She’s the seasoned mom, the new mom, the expecting mom. She’s trying to become a mom. Fierce, smart, always multi-tasking.

She is passionate about life, her family, and her own self-care. She wants to learn new things and seeks advice on everything from vacation planning to sleep training to prioritizing time for herself. She’s the working mom, the stay-at-home mom.

She needs a bit of guidance, she wants to be inspired.

She is The Everymom. This is for her.