Manifesto

She’s the seasoned mom, the new mom, the expecting mom.

She’s trying to become a mom. Fierce, smart, always multi-tasking.
She is passionate about life, her family, and her own self-care.

She wants to learn new things and seeks advice on everything
from vacation planning to sleep training to prioritizing time for herself.

She’s the working mom, the stay-at-home mom;
She needs a bit of guidance, she wants to be inspired.

She is The Everymom. This is for her.

About The Everymom

Over the past six years, The Everygirl Media Group has grown to become a household name in online media, providing millions of women around the globe with a daily dose of inspiration and guidance.

We’re excited to begin the next chapter as many of our readers embark on the journey of motherhood – while still trying to balance a cultured, experiential life.

By offering detailed in-depth features, career profiles of working moms, relatable first-hand stories, budget-friendly shopping lists, and how-to guides, The Everymom inspires mothers and moms-to-be toward leading a well-rounded, financially sound, and stylish life.

Alaina Kaczmarski

cofounder + editor

A Chicago native, Alaina graduated from the Newhouse School of Journalism at Syracuse University in 2008 with degrees in magazine journalism and psychology with dreams of being an editor in New York City. Not quite able to afford the Big Apple living costs, she packed a U-Haul and headed to D.C. with stars in her eyes and not a single connection to call on. She found her first job the old-fashioned way: a newspaper ad and a solid interview. After a year at a children’s advocacy NPO, Alaina headed home to the Windy City and moved in with her mom. A few months later, unsure of what direction her life would lead, she started her blog, Live Creating Yourself, and began writing about everything she loved.

Before long, she met fellow blogger Danielle Moss and the two shared a goal of creating something to inspire women like themselves, who had endless dreams but no idea where to begin. With a minuscule budget but impressive work ethic, the new friends launched The Everygirl in February 2012 and The Everymom in 2018. In 2015, Alaina was named 20 In Their 20s by Crain’s Chicago Business.

Alaina is mom to sons Henry and Charlie.

Danielle Moss

cofounder + editor

Born and raised in Los Angeles, Danielle graduated from University of California Santa Barbara with a degree in Sociology. She went through most of her her 20s feeling unfulfilled working jobs in PR and Entertainment, and started her blog Breakfast at Toast in 2007 with the hopes of documenting her life and finding a little inspiration. She studied code and photoshop, redesigned her blog, and months later, found herself running her own graphic design studio specializing in custom blog design.

Once her business became more established, she realized it was time for a change and after spending 3 days in Chicago in 2009, packed her things and along with her rescue dog Buddy, decided to make Chicago her new home in 2010. Danielle designed thousands of blogs for clients around the world and grew her monthly readership to over 70,000 readers, but something was missing. She felt there was a void of relatable, attainable content online and teamed up with Alaina to launch The Everygirl in 2012 and The Everymom in 2018. In 2017, Danielle was featured on Entrepreneur.com.

Danielle is mom to daughters Margot and Kate. 

Julia Birkinbine Poulter

Managing Editor

Favorite thing to do with your mom?
A coffee date to catch up followed by mani-pedis. 

Favorite cheat meal?
Chicken fingers and french fries for sure. Gotta love a classic kids meal. 

Favorite date night activity?
Dinner and a movie! I’m slightly obsessed with seeing new movies and we go to our local theater way too often.

Dream vacation?
Italy—give me all the sightseeing, shopping, wine, and pasta.

Best way to end the day?
With an old episode of Friends or a new episode of Real Housewives of New York City—both will always be faves. 

Ojus Patel

Senior Content Editor

Last item you splurged on?
Great skincare. I’m not getting any younger, tbh.

Favorite inspirational quote?
“Fear is always with us, but we just don’t have time for it. Not now.” Hillary Clinton said this in her 1969 commencement address at Wellesley, and since the moment I read it, it’s stayed with me. I have it written on a post-it and stuck on both my desktop and laptop. It reminds me to be vulnerable and encompassing in both my life and work.

Biggest mom fail?
Hmm, where do I begin? Almost every surface or piece of furniture in our house has some sort of kid-art on it. Here’s hoping one of these little Van Goghs makes it big as an artist one day, so I can say it was all part of a larger plan.

Keely Geist

Social Media Editor

Favorite thing to do with your mom?
As self-proclaimed foodies, we love trying new and trendy restaurants! Anywhere with yummy cocktails is a must-try for us. 

Cure to a bad day?
Laughing a lot with my friends over sushi and wine cures everything.

Guilty pleasure?
Bad (more accurately like the worst) reality TV. I can’t look away. 

Favorite way to treat yo’self?
I’m all about the self-care appointments. Nails, brows, facial, my favorite workout class… I love them all! 

Kathy Sisson

Contributing Editor

Self-care activity you love?
Pedi while reading a good book or Us Weekly (mostly there for the foot massage). Also love exploring a good antique store.

Dream vacation?
Back to my honeymoon spot in Lake Como, Italy.

The one food you can’t stop eating?
Trader Joe’s Dark Chocolate Peanut Butter Cups.

Biggest mom fail?
First trip out of the house with baby and we went to Target. She was strapped in her carseat in the shopping cart and I sent her up the cart escalator—alone. I paused, panicked, and stayed at the ready to hop over and save her. We both survived (me, barely). I’ve never sweated so much in my life—and I didn’t tell my husband until a full year later.

Laura Adom

Contributing Editor

Best way to end the day?
Snuggling on the couch watching something funny on TV.

Favorite inspirational quote?
And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.” -Anais Nin

Celebrity crush?
Idris Elba

Biggest mom fail?
I was playing with my son on the couch and turned my head to talk to my husband and within seconds my son rolled off the couch and onto the carpeted floor! Thankfully he landed on his butt and was completely fine but we both vowed to never tell anyone … until now.

Amanda Shapin Michelson

Contributing Editor

The one food you can’t stop eating?
French fries. If I see them on a menu there is a 99.9% chance I will order them.

Childhood dream job?
Magazine editor. This seems pretty close!

Guilty Pleasure?
Any and all Bravo reality shows (top picks are Southern Charm and Vanderpump Rules).

Fun fact?
I recently lived in Spain for eight months. And yes, living in Europe is just as dreamy as you might think.

Jaclyn Voran

Contributing Editor

Favorite thing to do with your mom?
Shopping. We are the sale shopping champions. If you want it, we’ll find it… on sale.

Favorite inspirational quote?
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This Maya Angelou quote is such a powerful reminder to be a positive force for others.

Guilty pleasure?
I love the Kardashians. Sorry not sorry. Also Diet Coke.

Self-care activity you love?
Do naps count as an activity? Because #NapQueen.

Contributing Editor

Never leave home without?
Let’s be honest: A small child.

Last item you splurged on?
A pair of Nisolo ankle booties. They are a thing of beauty and I regret nothing.

Favorite inspirational quote?
This may be an unceremonious downer as far as inspirational quotes go, but this line from Albert Camus has always circled around in my brain, reminding me that we are far more adaptable and resilient than we give ourselves credit for: “After awhile you could get used to anything.”

Allyson Trammell

Editorial Director

Weirdest work habit? 
Having full conversations with my dogs throughout the day.

Guilty pleasure? 
Spending hours in Sephora trying every single item.

Cure to a bad day?
A cheese board and a full baguette. If I’m being honest, that’s the cure for a good day as well.

First job in this industry? 
An Everygirl intern! 🙂

Alexandra Pagar-Wolf

Director of Partnerships

Favorite playlist on Spotify?
Totally Stress Free!

Favorite cheat meal?
Fried oyster sliders, lobster rolls, and french fries.

Favorite part of my job?
Connecting with people.

Favorite way to treat yo’self?
A glass of dry champagne, sushi takeout, clearing out my DVR, snuggling my puppies, and ordering miscellaneous items from Amazon Prime.

Childhood dream job?
Veterinarian and children’s book publisher.

Leigh Ryan

Junior Graphic Designer

Beth Gillette

Associate Editor & Copy Editor

Place you’re most inspired?
When I’m at home! Cleveland, OH is the most underrated city. I also feel like I’m truly myself inside a Sephora, preferably a large one.

Favorite childhood show?
Lizzie McGuire. I felt connected to her because both of our names were Elizabeth.

Favorite activity to do with your mom?
Watch scary movies and eat cheesecake!

Celebrity crush?
Donald Glover + Jason Sudeikis. Sense of humor is everything.

Jessica Welsh

Editorial Assistant

Childhood dream job?
Magazine editor (specifically Miranda Priestly) or fashion designer.

Favorite activity to do with your mom?
Breakfast at our favorite diner followed by mani/pedis and shopping.

Meal you’d eat every day?
Mexican food, always. Tacos, quesadillas, chips & guac, margs… yum.

Cure to a bad day?
A glass of Pinot Grigio, a perfectly executed cheeseboard, a sheet mask, and a good book (or a trashy TV show)—all while cuddling a dog.

Laura Adom

Contributing Editor

Laura is a writer living in Columbus, Ohio with her son Oliver and husband Albert. She is passionate about sharing the unfiltered truths of navigating the twists and turns of motherhood and womanhood. She loves belly laughs, tacos, coffee, ice cream, teen drama TV shows, and Moana (even before being a mom).

Kate Mundo

Contributor

Kate is a born and raised New Yorker now living in Kansas City with her husband, baby girl, and pup. As a photographer, writer and style guru, Kate looks to inspire moms everywhere giving them the confidence to tackle each day (with coffee!). She believes every week should include pizza and wine.

Mary Noreen Cheng

Contributor

While not a mother yet, Mary Noreen gets her baby fix as a full time pediatric physical therapist in Chicago. She loves to advise on all things related to gross motor development and especially loves to snuggle with her dozens of cousins and godchildren.

Liz Greene

Contributor

Liz is a writer living in the San Francisco Bay Area with her husband and two little boys, Bode and Otis. Her days are filled with endless messes, tons of cold coffee, post-it notes transcribed with everything she’s worried she’ll forget, and lots and lots of baby wipes… and she wouldn’t have it any other way.

Gabriela Garcia

Contributor

Gabriela is a Chicago-based writer, mom-of-two, and founder of Modern Brown Girl. She loves to cook food that her children don’t eat and pretends to be a bibliophile when in reality she’s a Bravo TV and chip addict.

Erin Strybis

Contributor

Erin is a writer and editor based in Chicago who loves connecting with other moms through storytelling. As the mama of one strong-willed toddler, she believes the secret to motherhood is leaning into grace. She practices self-care on her yoga mat and by losing herself in a good book.

Jeannine Benoit Adams

Contributor

Jeannine is the founder and CEO of Ready Pretty, an online wardrobe styling service. She lives in Chicago with her husband and two sons.

Deanna McCormack

Contributor

As a health and beauty writer with clients on both coasts, Deanna is never far from a coffee shop (or fresh oysters, when possible). She travels with her laptop, a classic rock playlist, and her son, Mats.

Dana Peters

Contributor

Dana is a writer and registered dietitian specializing in family and kids nutrition living in the Chicago suburbs. She is mom to Charlie, a wannabe baker and a farmers market enthusiast.

Brigette Marshall

Contributor

Brigette is an office-working mama of a rambunctious toddler and loves book clubbing, watching The Bachelor, and convincing her husband to cook for her.

Julia Dellitt

Contributor

Julia is a Midwest-based writer and a mom-of-two whose work has been published by SELF.com, Lifehacker, BRIDES, Aaptiv, Work + Money, and more.

Erica Gellerman

Contributor

Erica is a CPA, MBA, and founder of The Worth Project, a site that provides financial education and inspiration for women. She currently lives in London with her husband, Jordan, and son, Henry.

Kristina Lynne

Contributor

Kristina is an interior designer, blogger, and house flipper who is navigating the new world of motherhood with her busy son, Jack.

Katie Adams

Contributor

Katie Adams is a 30-something, full-time marketer and mom who lives in the Chicago Suburbs with her husband and toddler son.

Lizzie Goodman

Contributing Editor

Lizzie is an editor and writer specializing in pregnancy, child development, and parenting. She lives in Chicago with her husband and two young daughters in a funny old house filled with books.

Jaclyn Voran

Contributing Editor

Jaclyn is a writer and PR & marketing pro living in Kansas City with her husband, kids Leo and Ella, and fur baby, Miley. You can find her eating an aggressively early lunch that may or may not include mozzarella sticks, queso dip and baked potatoes. She believes in finding the humor in the chaos.

Amanda Shapin Michelson

Contributing Editor

Amanda is a writer specializing in health, wellness, and, of course, motherhood. When not at her computer, you’ll find her teaching (or taking) fitness classes, planning her next vacation or really just trying to figure out this whole mom thing. She currently lives in Portland with her husband, daughter Millie, and pup Ollie.

Kathy Sisson

Contributing Editor

An easy laugh and an eternal optimist, Kathy tries to find the positive as she navigates the everyday adventures of work, marriage, and motherhood. Her day-to-day often includes a 5am snuggle sesh with at least one of her two girls.

Ojus Patel

Senior Content Editor

When not chasing her two boys, Arian and Shea, Ojus loves to write about the layered complexities of motherhood. She lives on tacos and daydreams, just like her boys.

Julia Birkinbine Poulter

Managing Editor

Though she’s not a mom quite yet, Julia loves reading and writing about inspiring women, motherhood, and kids. She’s currently obsessed with vanilla lattes, watching Real Housewives, and following cute babies on Instagram.

Alexandra Pagar-Wolf

Director of Partnerships

Life is never boring with three dogs and a baby son, Zachary, running around Alexandra’s home in New England. She is passionate about raising awareness for those struggling to grow their families, automating errands, and all things blue and white.

Danielle Moss

Cofounder and Editor

Danielle is the cofounder and co-owner of The Everygirl and The Everymom. She is mom to a toddler daughter, Margot.

Alaina Kaczmarski

Cofounder and Editor

Alaina is the cofounder and co-owner of The Everygirl and The Everymom. She is mom to sons Henry and Charlie.

Keely Geist

Social Media Editor

Though she was born and raised in the Chicagoland area, Keely feels most content lounging on the beach with a good book. While she isn’t a mom yet, she still believes coffee is its own food group and that bedtime can never come soon enough.

Leigh Ryan

Junior Graphic Designer

Leigh is an artist and designer who moved to Chicago from Boston in 2019. She doesn’t have kids so she totally agrees yours are the cutest!

Ashley Selleke

Editorial Intern

Ashley is a pediatric emergency nurse and freelance writer based in Chicago. Though she doesn’t have any children of her own, she gets her kiddo fix at work and is a dedicated fur mama to her tabby cat, Gizmo. 

Jessica Welsh

Editorial Assistant

Jessica is a native Chicagoan writer and designer who just loves a good book, a good laugh, or a good iced coffee. She also can’t get enough of all things fashion, scrolling through Pinterest, dreaming of her next vacation, or her dog (and looking at puppies on Instagram).

Beth Gillette

Associate Editor & Copy Editor

Beth is an Associate Editor and Copy Editor with The Everygirl Media Group. Although she isn’t a mom yet, she still can go through an entire bottle of dry shampoo in a week and reheats her coffee at least three times each morning.

Madeline Galassi

Editorial Assistant & Copy Editor

Madeline is an Editorial Assistant and Copy Editor with The Everygirl Media Group.

Jessie Bernhardt

Former Social Media Editor

After growing up in D.C. and spending most of her 20s in New York, Jessie is now living in Chicago with her husband and baby boy, Teddy. She loves cheese boards, Real Housewives, Amazon Prime, and gin martinis.

Rachel Dorton

Former Managing Editor

When she’s not wrangling her son, Henry, Rachel loves to share all the advice she learns along her motherhood journey with anyone who will listen.

Christina Huynh

Former Assistant Editor

Christina was formerly an Assistant Editor at The Everymom. She’s a 20-something who believes dreams are meant to be chased, life is meant to be loved, and that her mom was right about everything.

Victoria Greenwald

Former Editorial Assistant

Although not yet a mom herself, Victoria spends her days snacking on kiddo faves (hello, Pirate’s Booty) and texting her own mother for life advice.