Manifesto

She’s the seasoned mom, the new mom, the expecting mom.

She’s trying to become a mom. Fierce, smart, always multi-tasking.
She is passionate about life, her family, and her own self-care.

She wants to learn new things and seeks advice on everything
from vacation planning to sleep training to prioritizing time for herself.

She’s the working mom, the stay-at-home mom.
She needs a bit of guidance, she wants to be inspired.

She is The Everymom. This is for her.

About The Everymom

Over the past six years, The Everygirl Media Group has grown to become a household name in online media, providing millions of women around the globe with a daily dose of inspiration and guidance.

We’re excited to begin the next chapter as many of our readers embark on the journey of motherhood—while still trying to balance a cultured, experiential life.

By offering detailed in-depth features, career profiles of working moms, relatable first-hand stories, budget-friendly shopping lists, and how-to guides, The Everymom inspires mothers and moms-to-be toward leading a well-rounded, financially sound, and stylish life.

Alaina Kaczmarski

Cofounder & Editor

Alaina is the cofounder and co-owner of The Everygirl and The Everymom. She is mom to sons Henry and Charlie.

Roberta Correia

Editor-in-Chief

Roberta is an editor with 10+ years experience in content strategy and brand building. She grew up in Brazil and when she’s not talking about the ‘90s, she’s dreaming about the beach and Brazilian pão de queijo. She loves dancing, yoga, and chasing around her 4.5 year old son, Lucas.

Alexandra Pagar-Wolf

Chief of Sales & Marketing

Alexandra is the Chief of Sales & Marketing working with both The Everygirl and The Everymom’s partners, sponsors, and collaborators since 2015. She works with all partners to develop multi-channel programs and partnerships that bring our readers the latest trends from key brands such as La Marca Prosecco, Obé Fitness, Blue Apron, Kohl’s, Kendall Jackson, Glossier, and Equilibria.

Julia Birkinbine Poulter

Managing Editor

With more than seven years of editorial experience, Julia is passionate about bringing motherhood stories to life and providing moms with interesting and informative parenting content. As The Everymom’s Managing Editor (her dream job!), Julia primarily manages the editorial team’s schedules and assignments as well as plans TEM’s editorial calendar.

Kathy Sisson

Assistant Managing Editor

Pivoting from 15+ years in marketing, Kathy turned a late-night writing hobby into a career. She’s passionately committed to sharing the honest and complex stories of motherhood, as she navigates her own everyday adventures of work, marriage, and parenting. In addition to The Everymom, her work has been featured across multiple parenting sites. Kathy’s days often begin with a 5 a.m. snuggle sesh with at least one of her two daughters or a playful attack from her pandemic puppy.

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Amanda Shapin Michelson

Senior Manager of Brand Partnerships

Amanda is a writer specializing in health, wellness, and motherhood. She recently wrote the book Pregnancy Hacks, sharing tips to comfortably get through the major ups and downs of pregnancy. She currently lives in Maryland with her husband, kids Millie and Ezra, and pup Ollie.

Keely Geist

Senior Social Media Editor

Though she was born and raised in the Chicagoland area, Keely feels most content lounging on the beach with a good book. While she isn’t a mom yet, she still believes coffee is its own food group and that bedtime can never come soon enough.

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Jessica Jones

Social Media Editor

Jessica’s true passion is fostering communities within social media platforms and she loves that watching TikToks and combing through Pinterest are part of her job. Her Starbucks order (iced chai latte with oat milk and brown sugar syrup) definitely came from TikTok, her three pets are her best friends, and she thinks people should start celebrating Halloween before Labor Day is over.

Andi Wynter

Social Media Coordinator

After three years of working in PR for brands in the beauty, wellness, and lifestyle space, Andi shifted gears and joined The Everygirl Media Group in 2021. When she’s not talking about when she predicts One Direction is getting back together or sharing what is astrologically written in the stars for you, you can find Andi skipping around LA finding good eats and cocktails, at the beach, or heading to a live show with her friends.

Melissa Guida-Richards

Contributing Writer

Melissa is an author, adoptee, and mom of two boys. She has authored two books, Bedtime, The Ultimate Battle and What White Parents Should Know About Transracial Adoption, and runs a podcast, Adoptee Thoughts, in her spare time.

Jaclyn Voran

Contributing Writer

Jaclyn is a writer and PR & marketing pro living in Kansas City with her husband, kids Leo and Ella, and fur baby, Miley. You can find her eating an aggressively early lunch that may or may not include mozzarella sticks, queso dip, and baked potatoes. She believes in finding the humor in the chaos.

Lizzie Goodman

Contributing Writer

Lizzie is an editor and writer specializing in pregnancy, child development, and parenting. She lives in Chicago with her husband and two young daughters in a funny old house filled with books.

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Jessica Welsh

Assistant Editor & Junior Graphic Designer

Jessica is an Assistant Editor and Junior Graphic Designer at The Everygirl Media Group. She creates graphics for The Everygirl and The Everymom sites and social channels, coordinates and designs weekly newsletters for both brands, writes articles and creates content for The Everygirl, and writes weekly fashion content on The Everymom.

Sarah Hunt-Blackwell

News & Politics Contributor

Sarah has been a Contributing Writer covering politics, current events, and breaking news at The Everygirl Media Group since early 2021. Her content focuses on developments in local and national government, racial justice, and human rights. Sarah would not be Sarah without her faith, family, music, and travel—in that order.

Julie Kang

Copy Editor

Julie is currently a Master’s student at Northwestern University. On the weekends, you can find her spending time with friends and family. She loves iced coffee, listening to music (especially Korean hip hop), and hates procrastination.

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Caitlyn Somers

Editorial Intern

Caitlyn is a writer who is beginning her senior year at UCLA as an English major. When she isn’t busy studying or writing articles, Caitlyn loves going to hot yoga classes and binge-watching One Tree Hill for the hundredth time.

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Emma Ginsberg

Editorial Intern

Emma is a student at Georgetown University with a passion for writing, fashion, and attempting to learn how to cook for herself. She loves serving as the arts and culture editor of her school newspaper and hopes to pursue a career in journalism. Although Emma still feels like a kid herself, she loves spending time with her two younger siblings in her hometown of Denver, Colorado.

Ojus Patel

Contributing Writer & Former Editor

When not chasing her two boys, Arian and Shea, and snuggling her baby daughter, Zadie, Ojus loves to write about the layered complexities of motherhood. She lives on tacos and daydreams, just like her kids.

Thao Thai

Contributing Writer & Former Editor

As the mother of a spirited young daughter, Thao spends much of her day laughing in delight or groaning in aggravation. She’s eager to tell the myriad stories of motherhood, in its joyful, absurd, and heartbreaking glory. In her downtime, you’ll find her hiding somewhere with a book or a plate of fries—preferably both at the same time.

Jessie Bernhardt

Contributing Writer & Former Editor

Jessie is the cofounder of The Marketing Greenhouse and lives in Chicago with her husband and toddler son, Teddy. She loves cheese boards, Real Housewives, Amazon Prime, and gin martinis.

Rachel Dorton

Contributing Writer & Former Editor

When she’s not wrangling her sons, Henry and Connor, Rachel loves to share all the advice she learns along her motherhood journey with anyone who will listen. She is the founder of the Highview Collective, a brand marketing consultancy focused on baby, child, and parenting brands.

Liz Greene

Contributing Writer

Liz is a writer living in the San Francisco Bay Area with her husband and three little boys, Bode, Otis, and Gus. Her days are filled with endless messes, tons of cold coffee, Post-It notes transcribed with everything she’s worried she’ll forget, and lots and lots of baby wipes—and she wouldn’t have it any other way.

Laura Adom

Contributing Writer

Laura is a writer living in Columbus, Ohio with her son, Oliver, and husband, Albert. She is passionate about sharing the unfiltered truths of navigating the twists and turns of motherhood and womanhood. She loves belly laughs, tacos, coffee, ice cream, teen drama TV shows, and Moana (even before being a mom).

Reshmi Hazra Rustebakke

Contributing Writer

Reshmi is a writer/director working on her latest project, DETOUR. She lives in Chicago and draws inspiration from the artist/activist community she is surrounded by. While not a mom yet, she and her husband are looking forward to expanding their family and practicing radical parenting with love and empathy along the way.

Gabriela Garcia

Contributing Writer

Gabriela is a Chicago-based writer, mom-of-two, and founder of Modern Brown Girl. She loves to cook food that her children don’t eat and pretends to be a bibliophile when in reality she’s a Bravo TV and chip addict.

Mary Noreen Cheng

Contributing Writer

While not a mother yet, Mary Noreen gets her baby fix as a full-time pediatric physical therapist in Chicago. She loves to advise on all-things related to gross motor development and especially loves to snuggle with her dozens of cousins and godchildren.

Kate Mundo

Contributing Writer

Kate is a born and raised New Yorker now living in Kansas City with her husband, two daughters, and pup. As a photographer, writer, and style guru, Kate looks to inspire moms everywhere giving them the confidence to tackle each day (with coffee!). She believes every week should include pizza and wine.

Erin Strybis

Contributing Writer

Erin is a writer and editor based in Chicago who loves connecting with other moms through storytelling. As the mama of one strong-willed toddler, she believes the secret to motherhood is leaning into grace. She practices self-care on her yoga mat and by losing herself in a good book.

Dana Peters

Contributing Writer

Dana is a writer and registered dietitian specializing in family and kids nutrition living in the Chicago suburbs. She is mom to Charlie and Eva, a wannabe baker, and a farmer’s market enthusiast.

Brigette Marshall

Contributing Writer

Brigette is a mom of two little girls and works full-time in project management, both at home and in the office. She loves book clubbing, antique shopping, watching documentaries, and convincing her husband to cook gourmet meals for her.

Deanna McCormack

Contributing Writer

As a health and beauty writer with clients on both coasts, Deanna is never far from a coffee shop (or fresh oysters, when possible). She travels with her laptop, a classic rock playlist, and her son, Mats.

Jeannine Benoit Adams

Contributing Writer

Jeannine is the founder and CEO of Ready Pretty, a creative agency working with clients from beauty, fashion, and lifestyle brands to bloggers, non-profits, and more. She lives in Chicago with her husband and three little ones.

Julia Dellitt

Contributing Writer

Julia is a Midwest-based writer and a mom-of-three whose work has been published by SELF.com, Lifehacker, BRIDES, Aaptiv, Work + Money, and more.

Erica Gellerman

Contributing Writer

Erica is a CPA, MBA, and founder of The Worth Project, a site that provides financial education and inspiration for women. She currently lives in Hawaii with her husband, Jordan, and son, Henry.

Katie Adams

Contributing Writer

Katie Adams is a 30-something, full-time marketer and mom who lives in the Chicago Suburbs with her husband and two sons.

Kristina Lynne

Contributing Writer

Kristina is an interior designer, blogger, and house flipper who is navigating the new world of motherhood with her busy son, Jack.