This post is sponsored by Hiya, but all of the opinions within are those of The Everymom editorial board.
"You’d think that kids vitamins would have come a long way since the Flintstones chewables we used to take as kids (I can still taste the sugary, chalky taste even years later). While many gummy vitamins of today have lost the fun packaging of the ’90s, most of them are still packed with sugar, which leaves us scratching our heads and saying, “Is there… not a better way?” Well, two dads had this same exact thought and decided to solve the problem themselves. They fused nostalgic vibes and modern health knowledge to create vitamins that get kids excited again without all the added sugar. But how does it hold up with picky eaters who have grown attached to their beloved gummies?
Everymom editors Robi, Kathy, and Steph had their kids ages 2 to 11 put Hiya vitamins to the test and deliver their cold, honest opinions. Plus, we all know kids don’t mince words, especially when it comes to taste testing, so who better to ask? It’s been a few weeks of having them try Hiya’s Multivitamin and Probiotic, and here are our biggest takeaways:
It’s not just candy in disguise
All of us have fallen into the trap of gummy vitamins because, frankly, it was easy to convince our kids to consume something that’s packed with sugar. Not only would gummies make them bounce off the walls, but they also tend to get stuck in their teeth constantly. It’s easy to imagine why gummy vitamins would be a pediatric dentist’s number one enemy (hello, cavities). Hiya fixed this issue by creating chewable vitamins that contain absolutely no added sugar and aren’t a nuisance to brush out.
Kathy noted that knowing Hiya vitamins have zero sugar with all the nutritional benefits was super compelling, “My kids have my sweet tooth, and they do NOT need any more sugar.” However, they didn’t eliminate sweetness altogether—we want our kids to enjoy eating them after all. So instead of sugar, they use monk fruit extract, which is a super-fruit that is sweeter and tastier than sugar for a taste kids love. Each vitamin also includes a touch of mannitol—a sweetener found in strawberries and pumpkins and is often recommended by dentists. On top of all of this, every single batch is third-party tested for heavy metals and microbials in a qualified, FDA-compliant lab (practically no other companies do this). And Hiya definitely passed the taste test because our kids made the switch with zero complaints.
Steph actually has to remind her two kids, 2 and 4, that they can only have one a day because they end up asking for another after every dose. “I thought I’d have to fight them tooth and nail to make the switch from gummies, but instead of enduring tantrums because they won’t take Hiya, they’re upset because they want more.”
Hiya
Chewable multivitamin with 15 essential vitamins & minerals to support immunity, growth, & development among kids.
Hiya
Chewable probiotic with 10 billion live cultures to support childhood immunity, gut health, and nutrient absorption.
They’re packed with nutrients
Both Kathy and Steph struggle with picky eaters and are constantly worried that their LO’s don’t get all the nutrients their bodies need through diet alone. “My daughter eats a lot of the same foods every day: yogurt or pancakes for breakfast, a PB&J for lunch, and a lot of beige foods for dinner. Plus, she doesn’t like meat unless it’s a McDonald’s hamburger,” Kathy remarked about her 11-year-old. But that’s no longer a concern when we know that Hiya’s Multivitamin is made with 15+ essential vitamins and minerals, plus a blend of 12 fruits and veggies. Hiya Multivitamin supports a healthy immune system, focus and concentration, energy and cell growth, and more, so we feel confident that our picky eaters are getting everything they need to grow.
Robi’s main concern was her 7-year-old son’s tummy troubles, so she was eager to try Hiya’s Probiotic. Their Probiotic formula contains 10 billion live cultures from multiple clinically studied strains that help support gut health, immune system, nutrient absorption, digestion, and healthy bowel movements. Robi did notice he’s been more regular after a few weeks of consistently taking the Probiotic. With all of the benefits packed into a once-a-day tablet, she also noted, “Some other brands have kids taking 4+ vitamins a day, and this is much easier.”
The packaging is “so cool”
In the words of our kids, Hiya’s customizable glass bottles are “so cool!” Each vitamin bottle comes with a pack of stickers that’s full of letters, icons, and numbers so they get to personalize their bottle however they want. Kathy’s daughter thought the stickers looked like they came straight out of Bluey, which made her even more excited to decorate her bottle. The personalization aspect made all of our kids immediately invested in their new vitamins, which ultimately helped them look forward to actually taking them every day. “I love how the packaging made him feel special and like the vitamins were a gift just for him,” Robi said about her son. Truthfully, their enthusiasm makes us want to decorate our own supplement bottles (maybe a few stickers would help us remember ours, too).
Not only is the packaging adorable, but it’s also eco-friendly. Hiya sends you one refillable bottle with your first 30-day supply, then sends refills in a recyclable pouch every month after. The vitamin refills are sent automatically every 30 days, so you don’t have to worry about remembering to restock. However, you can also skip or cancel a delivery at any time through their website. So not only are Hiya vitamins fun, tasty, and highly beneficial for kids but also extremely convenient for parents. There’s nothing we don’t like about these vitamins, especially since Hiya is offering 50 percent off your first order.
Hiya
Chewable multivitamin with 15 essential vitamins & minerals to support immunity, growth, & development among kids.
Hiya
Chewable probiotic with 10 billion live cultures to support childhood immunity, gut health, and nutrient absorption.
This post is sponsored by Hiya, but all of the opinions within are those of The Everymom editorial board. We only recommend products we genuinely love.