"Striking the right balance with maternity wear is next to impossible. As your body continues to grow, you want to be comfortable but not look frumpy. We think pregnant moms are perfect the way they are—but sometimes, you need that extra boost to get you strutting through the day.
If you’re like me, you don’t want to spend a fortune on clothes that will only fit for a few months at most. I definitely fall into the budget shopper category when it comes to my maternity wardrobe, and though I want to be the gal sporting the perfectly styled bump, I’m pretty conservative when it comes to dropping big money on 40 weeks of constant body changes.
I’ve always had my eye on HATCH maternity wear, because it’s stylish, cute, and looks incredibly comfortable. The boho-meets-modern prints and silhouettes are universally flattering without being another shapeless muumuu (you know the ones I mean). Plus, they’re designed to get you through pregnancy and wear beyond. HATCH has amassed many celebrity moms-to-be fans including Jennifer Lawrence, Ashley Graham, and Meghan Markle. Honestly, though, the price tag has always kept me browsing without buying. So when HATCH released a line at Target back in February, I was so exited. Now they’re back with a new fall maternity collection at Target.
And the best part? Everything is under $40. Please excuse me while I go fill my cart.
Source: The Nines by Hatch
The Hatch x Target fall line is available online, with new items continuing to roll out, and will be in select stores as well. Sign up to be notified for restocks if your size is sold out.
A staple piece to be dressed up or down, this ribbed jersey dress will hug your bump AND work postpartum.
Also available in black
Perfect for the transition to fall, this jersey dress is casual enough to wear everyday and it would look beautiful against outdoor fall colors for maternity photos.
For jumpsuit fans, this soft jersey number includes subtle puff sleeves and a tie-waist.
We love fall florals, and this dress works for everyday wear or for a maternity photoshoot.
Chic overalls for fall? Yes please. Perfect for trips to the orchard, the pumpkin patch, or just hanging around. Early reviews say best for second trimester and postpartum.
Also available in rose pink
Classic stripes in fun, fall colors, wear this atop your favorite maternity jeans, pants, or under overalls as pictured above. Roomy fit, so order down a size if you want it more snug.
Also available in navy stripe
Who doesn't love a comfy jogger? And this pull-on pair can be dressed up or down.
We love this black-and-tan striped combo. Initial reviews say it runs roomy, so best for 3rd trimester or size down.
Wear this sweet, flattering floral dress with comfy sneakers or booties.
Nothing says fall like a little plaid. This dress is perfect for fall photos, Thanksgiving, or every day work wear.
Another gorgeous floral dress with balloon sleeves and button front for easy nursing postpartum too!
No surprise, these cute and comfy French-terry sweats are selling fast!
