This post contains sponsored inclusions of LED Technologies, Inc., Gabb Wireless, and Evenflo, but all of the opinions within are those of The Everymom editorial board. We only recommend products we genuinely love.
"Black Friday and Cyber Week deals are here. Many retailers and small businesses are offering can’t-miss savings on items for everyone on your holiday wishlist—including yourself! But the choice fatigue while shopping can be positively overwhelming. We’ve got you, though. I spent hours checking out our favorite retailers to narrow down the Black Friday and Cyber Monday sales that are actually worth your time.
Fun fashion finds for you, tech and appliances to make your life easier, great picks for the kids, and all of the best home decor and furniture currently on sale—we found everything! Black Friday and Cyber Week is the perfect time to get your holiday shopping done early so it’s out of the way and you can ensure gifts get to their destination on time. Happy shopping and happy holidays!
When are Black Friday deals happening?
Black Friday 2024 deals are starting earlier than ever. Some retailers will still wait until the traditional post-Thanksgiving sale date and kick off their deals on November 29. But many of our favorites—like Target, Our Place, Madewell, Old Navy, Wayfair, and more—kicked the savings off days in advance and will keep adding to those deals. Most sales will be around until at least Cyber Monday (December 2), with some keeping deals active later into December.
What can you expect from Black Friday deals this year?
This year’s Black Friday and Cyber Monday deals are poised to be the biggest yet with many early deals indicating that there’s much more to come. You can expect to pick up gifts for the whole family—and even yourself—with major deals from all of your go-to stores. Plus, we’ll continue to update this article with more deals as they come up!
How I narrowed down the best Black Friday deals of the year
As The Everymom’s commerce editor, I’m constantly on the lookout for the best deals, fresh finds, and can’t-miss products for all of you. I scroll TikTok and Instagram every day (you know… for work), taking note of what people are wearing, buying, talking about, and recommending. I’m constantly checking out Everymom-favorite retailers for their latest drops and taking note of anything that might be of interest to all of you. This means that I spend my days scouring the internet for the best finds to create lists just like this one. I curated this selection of Black Friday deals so that you can shop everything in one place, and hopefully gain some of your valuable time back.
Your one-stop guide to Black Friday shopping
Black Friday Fashion Deals
40% off everything at Madewell
From high-quality leather bags to mom uniform classic clothing items, it’s no surprise Madewell is one of our go-to places to shop—especially during big sales.
50%-70% off everything at J.Crew Factory
Now’s the time to stock up on your favorite J.Crew Factory pieces while they’re on mega sale. We’re especially obsessed with their sweaters, sneakers, cozy finds, and fun accessories.
An editor and reader staple, Old Navy and Gap brands have everything from quality basics to comfy athleisure to pretty party dresses. Plus, you can fill your cart and enjoy the simplicity of one checkout with favorites from Old Navy, Gap, Gap Factory (up to 70% off!), Athleta (30% off), and Banana Republic (40% off).
Up to 60% off at Nordstrom
We all know that Nordstrom is the ultimate place to shop for high-quality fashion pieces, go-to beauty products, practical home items, and everything in between. There’s truly no better time than now to save big on anything you’ve been eyeing from brands like UGG, Free People, Cole Haan, and Barefoot Dreams.
30% off everything + an extra 40% off sale at Anthropologie
As the ultimate “treat yourself” store, there’s no better time to pick up your own Christmas present from Anthropologie than during their Black Friday sale.
Up to 40% off sitewide at Caitlyn Minimalist
When it comes to every day jewelry, we never miss a beat recommending Caitlyn Minimalist. High quality pieces, affordable prices, and timeless style is what you’ll find each and every time.
Up to 50% off almost everything at J.Crew
As the number one spot for sophisticated, on-trend styles, J.Crew sales are not to be missed. From the coziest sweaters to chic winter gear, see what’s new and on major sale this season.
25% off everything at Abercrombie
A&F is a staple in our wardrobes thanks to their better-than-ever trendy denim, vegan leather items, cozy sherpa pieces, and more. It’s also our go-to for staples like trousers, little black dresses, and tees.
25% off orders of $150+ at Mejuri
Luxurious, high-quality jewelry at a price even better than normal is Christmas music to our ears.
More of our favorite Black Friday Fashion Deals
- Up to 60% off at DSW
- Up to 50% off almost everything at Everlane
- Sitewide deals at Quince
- Up to 50% off at Mango
- Up to 60% off daily deals at Dolce Vita
- 30% off sitewide at Steve Madden
- 20% off everything at Bombas
Black Friday Beauty Deals
35% off sitewide with code THEEVERYMOM at LED Technologies
If your gift game is in need of a glow up (literally), LED Technologies is here to brighten up the season. From self care must-haves to top of the line light therapy devices, their high-tech tools make for amazing presents fit for everyone in your life.
LED Technologies
LED Technologies
LED Technologies
LED Technologies
40% off beauty kits at Charlotte Tilbury
Charlotte Tilbury is a mainstay in the beauty world. Maybe you’ve experienced all the brand has to offer or have been curious for awhile. Either way, hop on their Black Friday deals—you won’t regret it.
Charlotte Tilbury
Charlotte Tilbury
Up to 60% off at Nordstrom
That’s right, Nordstrom offers more than amazing deals on clothing. Check out these beauty product deals you won’t want to miss this year.
Nordstrom | Kiehl’s
Nordstrom | Dermaflash
5 colors available
30% off sitewide at T3
Say “so long” to the blow dryer you’ve had for a few too many years. Instead, head to T3 for the best hair dryers, curling irons, and more. The hair day of your dreams is just a purchase away.
Up to 25% off sitewide at Dae
Clear haircare products are the name of the game these days, and Dae should be in your starting line-up. Get in on their Black Friday deals for unbeatable prices on sets and beloved products.
More of our favorite Black Friday Beauty Deals
- Up to 50% off at Ulta
- Up to 50% off at Sephora
- Up to 25% off Shark Hair Stylers
- Save up to $100 on select Dyson hair care technology
- 30% off everything at Tarte
Black Friday Home Deals
Up to 40% off Our Place
Home of the renowned Always Pan, Our Place has expanded its offerings to include the Dream Cooker, Wonder Oven, mini versions of their classics, ovenware, dishes, knives, and more.
Sitewide deals at Target
Does Black Friday shopping at Target really need an explanation? This year’s best sale items include home appliances like the editor-favorite Kitchenaid mixer and great gifts for kids.
Target | Bissell
Up to 60% off at West Elm, Pottery Barn, Williams Sonoma, and Mark & Graham
Williams Sonoma Inc. brands—which include West Elm, Pottery Barn, Mark & Graham, and Williams Sonoma, of course—could be your one-stop shop for Black Friday shopping. Whether you’re looking to refresh your Christmas decor, finally buy that splurge kitchen appliance, or find the perfect gift, these brands are sure to have something for you.
West Elm | Ooni
West Elm
Up to 80% off at Wayfair
With a huge selection of brands, Wayfair is the spot to check before buying to make sure you’re getting the best deal on anything you might need for your home.
30% off everything at Rifle Paper Co.
For home items that make you stop in your tracks, look no further. Rifle Paper Co. offers unique, high quality products that will catch the eye of any holiday guest.
More of our favorite Black Friday Home Deals
- Up to 20% off sitewide at Caraway
- 25% off sitewide at Brooklinen
- 40% off sheets + up to 35% off everything else at Cozy Earth
- Up to 50% off at Crate & Barrel
- Up to 60% off at CB2
- 30% off everything at Parachute
- Up to 55% off at Shark
- Save up to $300 on select Dyson products
Black Friday Mattress Deals
Up to 20% off mattresses at Avocado Green Mattress
If an Avocado Green Mattress has had your eye for your kiddo’s bed for awhile now (or are welcoming a new little one soon), consider this the best Christmas gift yet. Get in on the best deals of the year and invest in an organic mattress.
Avocado Green Mattress
Avocado Green Mattress
20% off sitewide at Newton
Newton has made a name for itself as being a safe and healthy brand for baby sleep. See for yourself why it’s one of the most trusted and top-rated brands by getting in on their Black Friday deals.
Newton
More of our favorite Black Friday Mattress Deals
- Up to 50% off at Nectar
- Up to 30% off all mattresses at Casper
- Up to $1000 off a mattress and base at Purple
Black Friday Kids and Baby Deals
Get 30% off sitewide and more at Evenflo
Evenflo has incredibly high-quality baby gear that prioritizes functionality and comfort for both you and your baby, making them a must-stop-shop this BFCM season. Get 30% off sitewide and double your point earnings as a Loyalty Member on 11/29 with code BLACKFRIDAY24. Plus, on 12/2, you can receive that same discount as well as a $20 gift card for every $200 spent with code CYBERMONDAY2024.
Evenflo
Get up to 40% off at WonderFold
Whether you’re new to the kid-gear game or looking for an upgrade these easy-fold stroller wagons from WonderFold have your name on them. With a range of options and features, you can find the perfect wagon for your family’s needs at a price you’ll love.
WonderFold
WonderFold
Receive a FREE phone or watch at Gabb Wireless
If you’re in the market for kid-friendly smart devices, Gabb Wireless has got you covered with their incredible deals including a FREE Gabb Phone 4 and Gabb Watch 3e when you sign up for their monthly plans (which is a ridiculously amazing deal, BTW) from 11/21-12/9.
Gabb Wireless
Gabb Wireless
Up to 60% off at Pottery Barn Kids
Pottery Barn Kids’ cuter-than-cute personalized gifts for little ones are gifts they’ll cherish (and use daily!). Don’t forget to peruse West Elm Kids for great deals as well.
Pottery Barn Kids
50% off everything at Hanna Andersson
The place to find kids’ pajamas is Hanna Andersson. Get them for 50% off this Black Friday and you’ll be set for the next year. Plus, find tons of other adorable clothing items at 40% off.
Sitewide deals at Target
Don’t neglect the Target kids’ section for some of the best sales on must-have products. From LEGO to Melissa & Doug and more, there are tons of on-sale toys that kids will love to find under the tree.
Target | LEGO
Target | Melissa & Duog
10% off at Nugget when you purchase a Nugget and a Chunk
Whether they know it or not, a Nugget play couch will be their favorite Christmas gift to date. Make their dreams come true and get it while you can save with the bundle. Check out our full review of the Nugget Chunk here.
Up to 50% off at Crate&kids
Consider Crate&kids your one stop shop for all things kids’ furniture and toys. Perfect for stocking up on gifts or updating your little ones’ spaces.
Crate&kids
Crate&kids
Up to 40% off at Lalo
Lalo is an editor and mom-favorite kids’ brand for all things toys, play boxes, bibs, and furniture. Check out some of our favorite products that are on major sale this year.
Lalo
Up to 70% off at Maisonette
Maisonette takes classic kids’ items and makes them ultra chic. Whether you’re a longtime fan or new to the brand, you won’t regret taking advantage of these incomparable deals.
Maisonette | Super Smalls
Maisonette | Banwood
60% off at BusyPuzzle on Etsy
Looking to support small businesses while gifting extra-special presents this year? Shop Busy Puzzle’s incredible array of handmade and personalized items—some of our very favorites are linked below.
Etsy | Busy Puzzle
Etsy | Busy Puzzle
30% off sitewide at Little Sleepies
Dreaming of matching pajamas for the holidays this year? Snag some of the best deals for the whole family from Little Sleepies. Plus, stock up on pajamas for holiday presents or as a replacement for the ones that have gotten just a little too snug.
Little Sleepies
More of our favorite Black Friday Kids Deals
- 30% off your purchase + up to 70% off sale styles at Janie & Jack
- Sitewide deals at Ergobaby
- Up to 60% off at KidKraft
- Up to four crates free at KiwiCo
- 50-60% off the entire store at Carter’s
- Up to $140 off at Owlet
- Up to 25% off Play Kits at Lovevery
Black Friday Luggage & Bags Deals
Up to 60% off at Calpak
If it’s time to update that luggage that’s hanging on for dear life, turn to Calpak for investment quality luggage that will last at a price you’ll appreciate.
30% off sitewide + 40% off bundles at STATE Bags
Best known for their stylish backpacks and accessories, STATE Bags is just the place to shop amazing Black Friday deals. Our editors swear by these bags for ourselves and our kids—they’re the perfect combination of functional and on-trend.
More of our favorite Black Friday Luggage and Bags Deals
Why You Can Count on Us
The Everygirl Media Group has brought valuable content to our readers for 12+ years. In 2018, The Everymom set out to ensure that all moms know they’re not alone. If you find yourself seeking advice on how to style the latest fashion trend or searching for the best kid-friendly coffee table, we have the answers. And if you’re wondering what’s actually worth it from a sale or looking for a review of the hottest new kids’ product, we’ve got that covered too. From our annual Registry Awards and beloved holiday gift guides to the shopping round-ups you find on our site every day, The Everymom commerce team is well-versed in sifting through thousands of products to curate a digestible list for you. We combine our own experience with in-depth research to bring you a selection that meets our high standards for both fashion and function.
ABOUT THE AUTHOR
Jessica Welsh, Commerce Editor
As Commerce Editor, Jessica oversees and edits all shopping content on The Everymom—including everything from mom fashion to product reviews. She also writes in-depth styling stories, trend reports, capsule wardrobes, gift guides, and more. She has created editorial content for major brands such as Nordstrom, Old Navy, and Kohl’s, and was previously a regular contributor to The Everygirl. Jessica believes that fashion should be accessible to everyone, so she is very determined to scour the internet for the best looks for less and affordable finds.
This post contains sponsored inclusions of LED Technologies, Inc., Gabb Wireless, and Evenflo, but all of the opinions within are those of The Everymom editorial board. We only recommend products we genuinely love.