Mom Fashion

This Clothing Brand Helped Me Get My Personal Style Back—And It’s Worth Every Penny

written by MORGAN FLAHERTY

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doen clothing review"
doen clothing review
Source: DÔEN
Source: DÔEN

Having a baby changed me from the inside out. While it’s been written about ad nauseam, it’s still shocking to actually experience just how much your life changes the moment your child is born. Along with the obvious changes to my body, having a child also completely changed my lifestyle and identity. One of the parts of my identity that changed the most was my love of fashion.

Both before and during pregnancy, I found that not much changed as far as my personal style. I have always been someone who has loved fashion, and my never-ending closet of flowing maxi dresses lent itself well to my changing body. However, post-pregnancy was another case altogether. I have always been someone who has loved dressing up, but postpartum, I couldn’t seem to shake myself out of wearing a uniform of sweatpants and an oversized tee. It was partly due to low self-esteem with my changed body but also because of a massive lifestyle shift.

Fast forward a year, and I’ve found a few brands that have really helped me regain my personal style postpartum. But, one clothing brand in particular really helped me to feel beautiful again post-baby: DÔEN. Keep scrolling to find out why.

What is DÔEN?

DÔEN is a clothing brand that was founded in 2016 by sisters Margaret and Katherine Kleveland. According to their website, their collections are inspired by a “nostalgia for the coastal California of decades past.” While the brand is not specific to maternity or postpartum, the clothing line was built with motherhood at its core. Both Katherine and Margaret are mothers who wanted to create clothing that was a celebration of women, with garments that could be passed along from generation to generation.

While DÔEN is not a maternity line, it’s a brand that wants to make its customers feel beautiful during every part of their life. As part of that mission, you can shop certain collections on their website, including pieces that are both pregnancy and nursing-friendly. These are pieces that can be worn before, during, and after pregnancy, with more stretch and free-flowing silhouettes that lend themselves throughout the journey of motherhood. DÔEN even has a kids’ collection if you’re looking for a special piece for your little one.

Now, there are no two ways about it—this is a luxe line. The prices are firmly in a higher price range, with the majority of the line exclusively direct to consumers from the DÔEN website (though you can shop select pieces on NET-A-PORTER and Saks Fifth Avenue).

It’s also worth noting that DÔEN is a brand that is extremely popular for resale. Whether it’s through Facebook groups or Poshmark, these quality pieces are coveted on the secondhand market. So coveted, in fact, that DÔEN even started their own resale program: Hand Me DÔEN. The program allows you to send in your pre-loved pieces DÔEN pieces to the company. Once approved, you’ll receive a digital gift card for the value of your item that you can use to shop on their website. Every couple of months, DÔEN hosts a new Hand Me DÔEN event where customers can shop secondhand items at a heavily discounted price.

How DÔEN Helped Me Regain My Personal Style

Before and during pregnancy, DÔEN was my go-to investment brand. It was the brand I would buy staple pieces from to mix and match with a more budget-friendly selection from my closet. The prints, silhouettes, and overall quality always felt like they were worth the price to me, and they always made me feel so confident.

Immediately postpartum, I donated or sold a lot of my clothing, including some of my favorite DÔEN pieces. In the haze of postpartum, I just couldn’t imagine a time I would feel confident enough to wear them or even dream of an outside-the-house event where I could possibly need to wear them.

A little while ago, I revisited my favorite brand and picked up a few new pieces—and it finally helped me see a little bit of my old identity again. These are a few of my favorite pieces that have really made me feel like myself again postpartum:

Ischia Dress

This Ischia Dress is one that returns again and again in different prints, but this floral Liberty Fabric design may just be my favorite of all time. The cottagecore-inspired silhouette is incredibly flattering—and comfortable!—with adjustable ties. The sleeves can be worn stretched out or scrunched up for different looks (I sometimes even tuck them in for an alternative style). It’s perfect for summer get-togethers or outdoor events.

doen ischia dress
doen midi dress
DÔEN
Ischia Dress

4 colors/patterns available

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Carolynn DressCarolynn Dress

I picked this dress up to wear to some of my husband’s work events, and it has been the perfect little black dress for every occasion. The simple design can be dressed up or down for whatever event you need—I personally loved how the romantic design clashed with a leather jacket. It’s also available in a bright pink, which would be perfect to wear to a summer wedding.

doen carolynn dress
doen black midi dress
DÔEN
Carolynn Dress

2 colors available

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Quinn Dress

While I’m wearing this popular silhouette in black, the brand recently came out with my favorite print for it: a black and white gingham that is gorgeous for the warmer weather. The simple maxi dress looks gorgeous on an array of different body types, and would look stunning at an outdoor BBQ or dinner with friends.

doen quinn dress
doen midi dress
DÔEN
Quinn Dress
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Ashlynn Dress

I was drawn to this Ashlynn dress because it reminded me a bit of the Ischia Dress with shorter sleeves. The flowing maxi dress is available in the most fun blue floral print, which is a beautiful pop of color for the warmer weather.

doen ashlyn dress
doen blue dress
DÔEN
Ashlynn Dress
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Henri Top

I loved the print of the Ashlynn dress so much that I needed to try it in shirt form as well. The Henri is a fan-favorite style from the brand, with a flattering design that looks perfect with jeans, shorts, a skirt…just about anything you could think of!

doen henri top
doen blue floral top
DÔEN
Henri Top

8 colors/patterns available

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More of Our Favorite DÔEN Pieces

doen yellow dress
DÔEN
Emmaretta Dress

The Emmaretta Dress is a timeless maxi dress that is flattering on all body types. The dress has a tie at the chest and waist, so it’s easy to cinch it in and show off your natural waistline. Made with an organic cotton-blend voile, the dress is incredibly soft to the touch and lightweight, making it an ideal pick for summer.

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doen gingham top
DÔEN
Traveler Top

This tank would look so cute paired with denim shorts for a casual day out in the sun. The black and white gingham is such a classic, timeless look that can be worn year after year.

2 patterns available

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doen floral dress
DÔEN
Calsi Dress

For a slightly more formal option, this silk satin tank dress is a stunner. The dress is made with a 1975 Liberty Fabrics floral that has hand-painted roses. It’s a 1930s inspired slip dress that can be worn during the spring or summer for a perfectly vintage silhouette.

6 colors/patterns available

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doen floral tank
DÔEN
Neria Top

The stunning floral print I loved so much for the Ischia Dress is also available for the Neria Top. The lingerie-inspired top comes with adjustable spaghetti straps and a contrasting lace neckline that makes it both sweet and sexy. It looks gorgeous paired with denim, or dressed up with a skirt.

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Shop all of DÔEN’s latest arrivals here!