If there’s one thing in this life I’m extraordinarily good at, it’s shopping. OK, that might be slightly dramatic. But while this little hobby of mine can cause some problems (like having to apologize to my bank account), it’s good for one thing in particular: I pride myself in my ability to scour the internet for the best finds, deals, and up-and-coming brands and letting all my friends know about them. So when it came time to gather our team’s absolute favorite Black-owned businesses and brands into one place, I already had a running list in my head.
As someone who’s very passionate about finding products that are the best of the best, I’ve been making a conscious effort to reevaluate where I’m putting my money over the past couple years. I’ve given myself the goal of supporting more small businesses, more sustainable brands, more companies with size inclusivity—and especially more BIPOC-owned businesses.
I’ve found tons of truly amazing brands along the way, so I’m here to share that knowledge with all of you. From larger beauty and fashion brands to independent artisans and creators, we’ve rounded up more than 30 of our favorite Black-owned businesses and brands to shop from during Black History Month and all year around. Scroll on to check them out.
A recipient of The Everygirl’s Women-Owned Business Grant in 2020, Brown and Coconut has been an editor favorite for a few years now. The sister-owned brand offers wellness-based skincare products with powerful combinations of minimal ingredients, and all their packaging and shipping materials are recyclable.
Because everyone’s skin needs protection from UV rays, Black Girl Sunscreen offers natural sunscreen products specifically formulated for Black skin. We not only love this brand for its products, but also for its goal of educating consumers on the importance of sun protection.
NUELE was created with the goal of providing haircare products for nourished, healthy hair without any harsh chemicals. Founders Dr. Christine Martey-Ochola and Anne Cheatham used their science and research backgrounds to find the solution in Ghana and Morocco, where female farmers were already harvesting the ingredients that would become the foundation for NUELE’s products.
The cosmetic industry has a history of being a less-than-inclusive space. Mented Cosmetics aims to change that by providing makeup products in shades to suit every skin tone.
Created by TikTok sensation and entrepreneur Tabitha Brown and her business partner Gina Woods, Donna’s Recipe utilizes natural and vegan ingredients that promote hair growth and retention.
Inspired by the richness of African beauty, Juvia’s Place products contain pigmented colors that pop on deep skin tones and a wide range of shades that are inclusive for all people.
There’s no such thing as one-size-fits-all when it comes to haircare. That’s why Briogeo offers customizable haircare routines with clean, ethically-sourced products for every hair type.
BROWN GIRL Jane unites wellness and beauty to create cruelty-free and ethically-sourced fragrance and body products. Their mission is to bring women of color into the wellness space from which they’ve long been excluded. BROWN GIRL Jane’s signature fragrances have won multiple Best in Beauty awards, including a spot on Oprah Magazine’s All-Time Best Perfumes for Women.
Founded in 2014 by Michelle Rodriguez, Mielle Organics started with just one product—the Mint Almond Oil for hair. The brand can now be found in more than 100,000 U.S. stores, and their offerings have expanded to more than 10 collections.
Health & Wellness
Golde is on a mission to make wellness attainable for all with its superfood-boosted health and beauty essentials—just what you need to update your self-care game this year.
In an industry as confusing as feminine hygiene, The Honey Pot Company makes it simple. This brand is a one-stop shop for 100 percent natural, plant-based feminine care products.
BLK + GRN is a marketplace featuring all-natural products powered by Black women artisans. It was created with the mission of providing a safe and reliable place for people to start when looking to bring healthier products into their homes while also supporting Black creators.
Clothing & Accessories
Established in 2012 by designer Chari Cuthbert, BYCHARI’s site is filled with delicate and classic everyday jewelry. From simple gold necklaces and pretty chain link bracelets to trendy ear cuffs and stackable rings, the brand specializes in effortless, timeless pieces. The company also creates personalized keepsake jewelry perfect for moms welcoming their first baby or celebrating milestones.
This company was founded in 2018 by NYC fashion stylist Neumi Anekhe after she saw a need for more brands representing people of color. Though a few clothing items (bodysuits, dresses, and tops) are included in their online shop, the brand largely sells gold jewelry created to help women feel “empowered and confident.”
When we first found The Tiny Tassel on Instagram, we were immediately drawn to founder Mimi Striplin’s colorful, preppy, and adorably fun style. The Charleston-based brand—which was launched in 2015—sells clothing, hair accessories, purses, and more, but they’re most known for their jewelry, especially their tasseled, beaded, enamel, and rattan earrings.
Founder and mom Jenni Kaufusi started Stella & Haas after struggling with fertility issues following the birth of her first child, deciding to make her company her “second baby.” She set out to create high-quality, curated jewelry and accessories for all. Stella & Haas is a long-time editor favorite jewelry brand!
Fed up with not being able to find nude tones that matched her skintone, Ade Hassan founded Nubian Skin to fulfill lingerie and hosiery needs for women of color. Nubian Skin’s garments have been featured in major fashion magazines, West End and Broadway productions, and on Beyoncé’s Formation World Tour.
Superstar and Grammy Award winner Lizzo fulfilled her childhood dream by creating Yitty, a shapewear and clothing brand built upon self-love, size inclusivity, and radical confidence. With a size range from XS-6X and a multitude of shapewear, sleep, lingerie, and loungewear styles, there’s truly something for everyone.
Another long-time editor favorite, LEIMERE strives to offer high-quality, luxurious cashmere blend knitwear without the extremely high price tags. Not only are the pieces made in ethically-run factories with the finest materials, they are machine washable as well.
Legendary Rootz was created to encourage members of the Black community to express themselves authentically. Through statement-driven apparel, planners, accessories, and home goods, they’ve become a successful lifestyle brand celebrating Black culture and history.
Food & Drink
Owned by half-sisters Robin and Andréa McBride, McBride Sisters has been operating since 2005. Based in California, their Black Girl Magic collection has worked to spread their message of transforming the wine industry into a more inclusive space. Plus, you can pick up their wines at many major retailers, including editor and reader favorites Target and Trader Joe’s!
After falling in love with the flavors of Ghana in her mother’s kitchen, Essie Bartels traveled the globe in search of the very best spices. Now she uses her knowledge to curate delicious sauces, spice rubs, and condiments for her brand.
Owned and operated by Theodora Lee, AKA Theo-patra, Queen of the Vineyards, Theopolis Vineyards was founded in 2003 and has been operating for nearly 20 years. Located in San Francisco, the vineyard is known for its award-winning Petite Sirah.
Founded in the historic West End of Atlanta, Portrait Coffee was created with the mission of changing the way people think about modern specialty coffee. Portrait’s team aims to honor their ancestors who discovered coffee in Africa. As they put it, “In discovering coffee, they had no clue this drink would become the most consumed beverage, other than water, globally. On the flip side, they also had no clue that their faces would be forgotten even though the pigment of the drink mirrored their own.”
Monday Coffee Co. is local to The Everygirl Media Group’s home city of Chicago, so it holds a special place in our hearts. It was inspired by the networking and connection that occurs in coffee shops and aims to share unique stories through ethically-sourced, bold yet accessible coffee products.
Brooklyn Tea was founded by a husband and wife duo and now has tea rooms in both Brooklyn and Atlanta. There are more than 50 varietals of their loose leaf teas, which can be served iced or hot.
Art & Home
Yet another Everymom team favorite, Jade Purple Brown is a New York City-based artist specializing in strong figures, bright colors, and optimistic messages. She’s been featured in Forbes and worked with major clients like Target, Starbucks, and Sephora. Her shop features art prints, throws, beach towels, and more.
Featured many times in our gift guides over the last few years, it’s safe to say we’re obsessed with Estelle Colored Glass. The gorgeous glassware—including martini glasses, wine glasses, low ball glasses, cake stands, and more—was inspired by the founder’s grandmother Estelle, who loved collecting antique colored glass.
Need the perfect meaningful hostess or housewarming gift? Look no further than Morning Joy Co. for their custom cutting boards made with premium wood. There are multiple designs to choose from, including surname customizations and handwritten recipe engravings.
For products created to spark joy, check out DorcasCreates. Choose from endless vibrantly-colored greeting cards, art prints, notebooks, bags, earrings, and enamel pins, all uplifting Black women.
CAVO candles are not only adorable, but they’re also non-toxic, eco-friendly, and made with soy wax. The cherry on top? Each candle comes with a specially-curated playlist to create the ultimate vibe.