The Everymom Privacy Policy

THE EVERYGIRL PRIVACY POLICY

Last modified: October 23, 2024

INTRODUCTION

The Everygirl Media Group, LLC (“The Everygirl,” or “we,” “our,” or “us”) respects your privacy, and we are committed to protecting it through our compliance with this policy (“Privacy Policy”).

This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit the websites www.theeverygirl.com, www.theeverymom.com, www.theeverygirlcourses.com, www.theeverygirlfoundation.com, theeverygirlpodcast.com and each subdomain of www.theeverygirl.com, www.theeverymom.com, www.theeverygirlcourses.com, www.theeverygirlfoundation.com and www.theeverygirlpodcast.com (collective, the “Site”), including through your use or receipt of any content, functionality, products, and services offered on or through the Site, whether as a guest or a registered user, and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This Privacy Policy applies to information we collect:

on our Site;
on or through our products and services;
in email, text, and other electronic messages between you and us or our Site through any medium;
when you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.

This Privacy Policy does not apply to information collected by us offline or through other means and does not apply to information collected by any third-party, including through any application or content that may link to or be accessible from or on the Site. This Privacy Policy does not apply us or any of our affiliates or subsidiaries related to your or any other individual’s employment or potential employment with us.

If you are using the Site on behalf of your employer, The Everygirl, or organization (the “Organization”), you represent and warrant that you have the authority to accept this Privacy Policy on behalf of the Organization. If you (and your Organization, if applicable) do not agree to our Privacy Policy, please do not use the Site. The term “you,” “your,” etc. refers to both you as an individual user and your Organization (if applicable).

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Site. By accessing or using our Site, you agree to this Privacy Policy. This Privacy Policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of our Site after we make changes is deemed to be acceptance of those changes, so please check this Privacy Policy periodically for updates.

CHILDREN UNDER THE AGE OF 18

Our Site is not intended for children under 18 years of age. No one under age 18 may provide any information to us or through the Site. We do not knowingly collect Personal Data from children under 18. If you are under 18, do not use or provide any information on our Site or on or through any of its features, register on the Site, make any purchases through the Site, use any of the interactive or public comment features of our Site or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received Personal Data from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from a child under 18, please contact us at [email protected].

INFORMATION WE COLLECT ABOUT YOU AND HOW WE COLLECT IT

Throughout this Privacy Notice, the term “Personal Data” means any information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or device. However, Personal Data does not include any deidentified or aggregated information.

Generally

We collect Personal Data from various sources, including:

directly from you when you provide it to us;
automatically as you navigate through the Site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies;
information that we create about you as you use our Site; and

from third parties, for example, our sales partners, affiliates and other business partners.

Information You Provide to Us

We collect the following types of Personal Data directly from you when you access or use our Site: name, e-mail address, telephone number, payment card information (for processing payments only), and other information you choose to submit to us.

The Personal Data we collect on or through our Site is:

information that you provide by filling in forms on our Site. This includes information provided at the time of registering with us, requesting our services, subscribing to our service, or posting material. We may also ask you for information when you report a problem with our Site;
records and copies of your correspondence (including email addresses), if you contact us;
details of transactions you carry out through our Site and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Site; and
your search queries on our Site.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Site, we may use automatic data collection technologies to collect certain information about your interaction with our Site, including information about your equipment, browsing actions, and patterns. This includes:

details of your visits to our Site, such as traffic data, location, logs, referring/exit pages, date and time of your visit to our Site, error information, clickstream data, sales impressions, and other communication data and the resources that you access and use on our Site;
physical location; and
information about your computing device and internet connection, i.e., your IP address, operating system type and version, device make and model, and browser type.

The information we collect automatically may include Personal Data or we may maintain it or associate it with Personal Data we collect in other ways or receive from third parties. It helps us to improve our Site and to deliver a better and more personalized service by enabling us to:

estimate our audience size and usage patterns;
improve our business operations and service offerings;
store information about your preferences, allowing us to customize our Site according to your individual interests;
provide you with targeted advertising, which is based on your activities on the Site and other online activities;
record your activities on our Site for analytics and debugging purposes;
speed up your searchers; and
recognize you when you return to our Site.

The technologies we use for this automatic data collection may include:

Cookies (or browser cookies). We or our service providers may use cookies and other technologies to receive and store certain types of information whenever you interact with our Site through your computer or mobile device. A “cookie” is a small piece of data sent from a website and stored on the user’s computer by the user’s web browser while the user is browsing. First party cookies are created by the website that you are visiting. A third-party cookie is created by a domain other than the website you are visiting. On your computer, you may refuse to accept browser cookies by activating the appropriate setting on your browser, and you may have similar capabilities on your mobile device in the preferences for your operating system or browser. However, if you select this setting you may be unable to access certain parts of our Site. Unless you have adjusted your browser or operating system setting so that it will refuse cookies, our system will issue cookies when you use or direct your browser to our Site. You can find more information about cookies at http://www.allaboutcookies.org and http://youronlinechoices.eu.
Web Beacons. Pages of our Site and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
Website Interaction and Performance Monitoring Tools. Our Site may also use interaction and/or performance monitoring tools (sometimes call tracking scripts, analytics tools, session replay tools, or heatmap tools). These tools execute code in your web browser to help us collect data about your use of and interactions with the pages and content on our Site. This may include recording your mouse movements, keystrokes, navigation pathways, other actions that you take on our Site, and information automatically transmitted from your web browser to our Site such as information about your operating system, computer hardware, and browser preferences.
Google Ads. Google Ads (“AdWords”) remarketing service is provided by Google Inc. You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads. Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout– for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics. For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en.
Google Analytics. We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to collect certain information relating to your use of the Site. Google Analytics uses cookies to help the Site analyze user behavior and data, such as location and the amount of time a user spends on the Site. You can find out more about how Google uses data when you visit our Site by visiting “How Google uses data when you use our partners’ sites or apps,” (located at www.google.com/policies/privacy/partners/). For more information regarding Google Analytics please visit Google’s website, and pages that describe Google Analytics, such as www.google.com/analytics/learn/privacy.html.

Mediavine Programmatic Advertising. We also partner with Mediavine, Inc. (“Mediavine”). We use Mediavine Programmatic Advertising, a display advertising service provided by Mediavine, to manage third-party interest-based advertising appearing on the Site. Mediavine may use cookies to optimize and personalize your use of the Site, such as to personalize content and ads, provide social media features, analyze traffic, and recognize your device. Mediavine ad partners (“Mediavine Partners”), the companies listed at https:/www.mediavine.com/ad-partners with whom Mediavine shares data, may also use Personal Data to link to other end user information the Mediavine Partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising. For further information regarding data collection by Mediavine Partners, including how to opt out of data collection, please click https:/www.mediavine.com/ad-partners.
RewardStyle. We partner with rewardStyle, Inc. (“rewardStyle”), an affiliate network, to collect information about your use of the Site and interaction with content on the Site, including visits to and sales made on affiliate sites. RewardStyle uses cookies, other tracking technologies, and other third-party analytics to help the Site analyze how users interact with the Site and our affiliates. To learn more about how rewardStyle collects and uses data when you use our site you can review rewardStyle’s “Privacy Policy” (available at www.company.shopltk.com/privacy-policy).
Skimlinks. We also utilize Skimlinks, a commerce content monetization Site provided by Skimbit Ltd (“Skimlinks”), to collect information about your use of the Site and interaction with content on the Site, including visits to and sales made on affiliate sites. Skimlinks uses cookies, device identifiers, and web beacons to optimize content on the site and help the Site analyze how users interact with the Site and our affiliates. You can find out more about how Skimlinks collects and uses data, including how to disable the use of Skimlinks cookies, by visiting Skimlinks’ “Privacy Policy” (located at www.skimlinks.com/privacy-policies/).

Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on the Site are served by third-parties, including advertisers, ad networks and servers, content providers, analytics providers, social media companies, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Site. The information they collect may be associated with your Personal Data or they may collect information, including Personal Data, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.

BY CONTINUING TO USE OUR SITE, YOU HEREBY CONSENT TO OUR RECORDING YOUR MOUSE MOVEMENTS, KEYSTROKES, NAVIGATION PATHWAYS, USE AND COMMUNICATIONS YOU MAY HAVE WITH OUR SITE (INCLUDING INFORMATION RELATED TO YOUR ACCESS TO ANY AUDIO-VISUAL MATERIALS AVAILABLE ON OR THROUGH THE SITE THAT), AND OTHER ACTIONS THAT YOU TAKE ON OR THROUGH THE SITE AND OUR DISCLOSURE OF SUCH RECORDED INFORMATION TO THIRD-PARTY PROVIDERS OF SUCH TOOLS.

Information We Create About You

We may also create certain information about you. When we associate this information with other Personal Data about you, we consider this information to be Personal Data. This information includes: behavioral characteristics and a profile reflecting your preferences, characteristics, and behavior.

Information We Collect From Third Parties

We may collect information about you from other sources, including through third-party services and organizations to supplement information provided by you. This supplemental information allows us to verify information provided to us and to enhance our ability to provide you with the Services.

HOW WE USE YOUR INFORMATION

We use information that we collect about you or that you provide to us, including any Personal Data:

to present our Site and its contents to you;
to provide you with information, products, or services that you request from us or that may be of interest to you;
to process, fulfill, support, and administer purchases of products or services and other related transactions (including processing payment card transactions) that you request and we agreed to provide;
to deliver products to you;
to register and service your The Everygirl account;
to contact you about your orders or in response to a request;
to administer quizzes, surveys, sweepstakes, promotions, and contests;
to allow you to participate in the interactive features of the Site;
to market our own or our affiliates’ products and services;
to advertise or market a third-party’s products and services;
to fulfill any other purpose for which you provide it;
to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;
to notify you about changes to our Site, or any related products or services we offer or provide through the Site;
in any other way we may describe when you provide the information;
to help maintain the safety, security, and integrity of our business, Site, and products and services;
for internal testing, research, analysis, and product development, including to develop and improve our Site, and to develop, improve, or demonstrate our products and services; and
for any other purpose with your consent.

We may further anonymize or aggregate your Personal Data in accordance with applicable law such that it can no longer reasonably be used to identify you and use it without restriction.

We may also use your information to contact you about goods and services that may be of interest to you, including through newsletters. If you wish to opt-out of receiving such communications, you may do so at any time by clicking unsubscribe at the bottom of these communications or by visiting your Account Preferences page. For more information, see Choices About How We Use and Disclose Your Information.

Advertising. Our service providers and affiliates may use how you browse and shop in order to show you ads for our advertising partners that are more relevant to your interests. They may use cookies and other information to provide relevant interest-based advertising to you. Interest-based ads are ads presented to you based on your browsing behavior in order to provide you with ads more tailored to your interests. These interest-based ads may be presented to you while you are browsing our site or third-party sites not owned by The Everygirl.

DISCLOSURE OF YOUR INFORMATION

We do not share, sell, or otherwise disclose your Personal Data for purposes other than those outlined in this Privacy Policy. However, we may disclose de-identified, aggregated information about our users without restriction.

We may disclose Personal Data that we collect or you provide as described in this Privacy Policy:

to affiliates, contractors, service providers, and other third parties we use to support our business and our Site (e.g., data storage, data processing, marketing, IT support, etc.) including to process and administer donation transactions (our payment processor’s privacy policy may be found at www.stripe.com/privacy);
to third-party cookie and other tracking technology providers for the purpose of providing analytics and cross-context behavioral advertising services to us;
to affiliates and third parties who may offer you products and services that may be of interest;
to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by The Everygirl about our Site users are among the assets transferred;
to fulfill the purpose for which you provide it;
for any other purpose disclosed by us when you provide the information; and,
with your consent.

We may also disclose your Personal Data:

to comply with any court order, law, or legal process, including to respond to any government or regulatory request;
to enforce or apply our Terms of Use and other agreements, including for billing and collection purposes; and,
if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of The Everygirl, customers, supporters, partners, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION

We do not control the collection and use of your information collected by third parties described above in Disclosure of Your Information. When required, these organizations are under contractual obligations to use this data only for providing the services to us and to maintain this information as confidential. These third parties may, however, aggregate the information they collect with information from their other customers for their own purposes.

In addition, we strive to provide you with choices regarding the Personal Data you provide to us. We have created mechanisms to provide you with control over your Personal Data:

Tracking Technologies. We may use certain tracking technologies that may record your activities on our Site and your other online activities, and such recordings may be disclosed and processed by third-parties who provide such technologies. This helps us understand our users and the use of our Site. You can set your browser or operating to refuse all or some cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of our Site may then be inaccessible or not function properly.
Targeted Advertising. Our Site may use certain technologies, including cookies, to display advertising to you based on your activities of our Site and other online activities. In particular, third-party Mediavine will use information that we collect or you provide to deliver advertisements according to your preferences. For more information on Mediavine, see Information We Collect Through Automatic Data Collection Technologies, above. If you wish to opt-out of such use, you may do so at any time by contacting us by email or otherwise as indicated in our Contact Information; however if you disable these types of cookies, you may still see advertising on ours or our third-party advertising partner sites, but these advertisements may not be as relevant to your interests.

You can learn more about interest-based advertisements and your opt-out rights and options from members of the Network Advertising Initiative (“NAI”) on its website (www.networkadvertising.org) and from members of the Digital Advertising Alliance on its website (www.aboutads.info). We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can also opt out of receiving targeted ads from members of the NAI on its website.

YOUR RIGHTS AND CHOICES REGARDING YOUR INFORMATION AND ACCESSING, CORRECTING, AND DELETING YOUR INFORMATION

Please Contact Us if you have any questions or concerns about our collection or use of your Personal Data. You can access and modify certain Personal Data we have about you through your account page on our Site or you can contact us by email or otherwise as indicated in our Contact Information below. Please notify us of any changes or errors in any Personal Data we have about you to ensure that it is complete, accurate, and as current as possible or to delete your The Everygirl accounts. We may not be able to delete certain Personal Data if we believe it would violate any law or legal requirement or cause the information to be incorrect.

DO NOT TRACK SIGNALS

The Everygirl and our service providers also may use automated data collection technologies to collect information about your online activities over time and across third-party Sites or other online services (behavioral tracking). Some web browsers permit you to broadcast a signal to Site and online services indicating a preference that they “do not track” your online activities. At this time, we do not honor such signals and we do not modify what information we collect or how we use that information based upon whether such a signal is broadcast or received by us.

DATA SECURITY

We have implemented measures designed to secure your Personal Data from accidental loss and from unauthorized access, use, alteration, and disclosure.

The safety and security of your information also depends on you. Where you have chosen a username and password in connection with the use of our Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Data, we cannot guarantee the security of your Personal Data transmitted to our Site. Any transmission of Personal Data is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site, or in your operating system.

CALIFORNIA PRIVACY RIGHTS

California Civil Code Section 1798.83 (California’s “Shine the Light” law) permits users of our Site who are California residents and who provide Personal Data in obtaining products and services for personal, family, or household use to request certain information regarding our disclosure of Personal Data to third parties for their own direct marketing purposes. If applicable, this information would include the categories of Personal Data and the names and addresses of those businesses with which we shared your Personal Data with for the immediately prior calendar year (e.g. requests made in 2024 will receive information regarding such activities in 2023). You may request this information once per calendar year. To make such a request, please contact us using the Contact Information below.

DATA RETENTION PERIODS

The Everygirl will retain your Personal Data for the entire time that you keep your account open. After you close your account, we may retain your Personal Data:

for as long as necessary to comply with any legal requirement;
on our backup and disaster recovery systems in accordance with our backup and disaster recovery policies and procedures;
for as long as necessary to protect our legitimate interests or otherwise pursue our legal rights and remedies; and
for data that is publicly available, has been aggregated, or otherwise rendered anonymous in such a manner that you are no longer identifiable, indefinitely.

CONSENT TO PROCESSING OF PERSONAL DATA IN THE UNITED STATES

In order to provide our Site to you, we may send and store your Personal Data outside of the country where you reside or are located, including to countries that may not or do not provide an equivalent level of protection for your Personal Data. Your Personal Data may be processed and stored in the United States and federal, state, and local governments, courts, or law enforcement or regulatory agencies in the United States may be able to obtain disclosure of your information through the laws of the United States. By using our Site, you represent that you have read and understood the above and hereby consent to the storage and processing of Personal Data outside the country where you reside or are located, including in the United States.

CHANGES TO OUR PRIVACY POLICY

We may from time to time modify this Privacy Policy. We will promptly make any changes available on this page. Changes will be effective as soon as the revised Privacy Policy is posted unless otherwise stated. If we make material changes to how we treat our users’ Personal Data, we will notify you by email to the email address we have on file for you and/or through a notice on the Site’s home page. The date this Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Site and this Privacy Policy to check for any changes.

Your continued use of our Site following the posting of changes constitutes your acceptance to such changes.

CONTACT INFORMATION

If you have any questions, concerns, complaints, or suggestions regarding our Privacy Policy, have any requests related to your Personal Data pursuant to applicable laws, or otherwise need to contact us, you may contact us at the contact information below.

How to Contact Us:

The Everygirl Media Group, LLC
845 W. Fulton Market, Suite 208 | Chicago, IL 60607

Email: [email protected]

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