Kids Gear
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This post is sponsored by Kohl’s but all of the opinions within are those of The Everymom editorial board. We only recommend products we genuinely love.

Why Are Moms Not Talking About This Hidden Gem for Baby Essentials?

written by MCKENNA PRINGLE
Why Are Moms Not Talking About This Hidden Gem for Baby Essentials?
Graphics by: Aryana Johnson
Why Are Moms Not Talking About This Hidden Gem for Baby Essentials?
Graphics by: Aryana Johnson

Shopping for baby items lately means bouncing between multiple stores (or 17 browser tabs)—stroller here, crib there, onesies somewhere else. There was a time when you could walk into a single store dedicated to baby gear and actually see everything in one place. But with SO many of those retailers gone, today’s parents are left piecing it all together themselves, often ordering big-ticket items sight-unseen and hoping for the best.

That’s exactly why moms are starting to rave about an unexpected (and nostalgic) hero: Babies “R” Us at Kohl’s. Yep, that Babies “R” Us. The brand many of us grew up with is now thoughtfully integrated into select Kohl’s locations and their online store. It’s a modern solution built for real family moments, bringing trusted baby brands, everyday essentials, and major convenience back under one roof. Here’s what we’re loving the most about Kohl’s x Babies “R” Us iconic collab—plus, how to use Kohl’s deals to get high-quality baby gear on.

The best-kept secret for affordable baby gear? It’s Kohl’s

When it comes to baby gear, the checklist is long, and the price tags can be even longer. That’s exactly where Kohl’s pulls through. Inside the Babies “R” Us section, parents can find everything from strollers and car seats to nursery furniture and feeding essentials. We’re talking top-tier, trusted brands like Graco, DaVinci, Chicco, Momcozy, Storkcraft, Delta Children, Skip Hop (and way more)—all in one place, and at prices that feel a lot more manageable.

But what really makes this feel like a win? You can actually shop how you want: in-store or online. Prefer to test-drive a stroller in person or compare car seats side-by-side? You can. Want to browse reviews and add to cart during nap time? Also covered. The seamless in-store and online experience means you’re not sacrificing convenience for confidence (or vice versa).

And if you’re building out your list, Kohl’s even offers a super easy-to-use baby registry. It’s a simple way to keep everything organized—and yes, actually useful.

EasyTurn 360 2-in-1 Convertible Car Seat
Kohl’s | Graco
EasyTurn 360 2-in-1 Convertible Car Seat

Get 20% off from 4/19-5/2!

Shop Now
5-in-1 Convertible Crib
Kohl’s | Strokcraft
5-in-1 Convertible Crib

available in 3 colors

Shop Now
SmartSense Bassinet
Kohl’s | Graco
SmartSense Bassinet

Get 20% off from 4/19-5/2!

Shop Now
3-in-1 Travel System
Kohl’s | Chicco
3-in-1 Travel System
Shop Now

Beyond baby gear: Kohl’s has everything moms need in one place

Here’s where Kohl’s really earns its “hidden gem” status. They’re truly a one-stop shop, offering far more than just baby gear. From newborn to big kid, Kohl’s carries clothing, toys, and everyday essentials across every stage. Parents can stock up on trusted favorites like Carter’s and browse stylish and affordable in-house brands like Little Co. by Lauren Conrad—perfect for that elevated, organic vibe. And eventually move on to brands like Jumping Beans, with baby to toddler sizes made for real-life play and messes.

And then there’s the biggest time-saver of all: You can shop for yourself, too. Between clothing, accessories, and a dedicated maternity selection, Kohl’s makes it easy to grab what you need without adding another stop to your day. Oh, and let’s not forget Sephora at Kohl’s. Because sometimes a new concealer or a restock of your holy grail skincare is the perfect pick-me-up after a long day of mom duties.

It’s this all-in-one approach that makes a genuine difference in your day-to-day life—no extra errands. No overthinking. Just a store that actually understands what busy families need and delivers on it.

Stripe Short Sleeve Romper
Kohl’s | Carter’s
Stripe Short Sleeve Romper
Shop Now
Floral Puff Sleeve Bodysuit
Kohl’s | Little Co. by Lauren Conrad
Floral Puff Sleeve Bodysuit

available in 3 patterns

Shop Now
Knit Tee & Shorts Set
Kohl’s | Jumping Beans
Knit Tee & Shorts Set

available in 4 colors

Shop Now
Crinkle Peplum Top & Pant Set
Kohl’s | Jumping Beans
Crinkle Peplum Top & Pant Set

Available in 3 colors

Shop Now

And of course, don’t forget about Kohl’s cash (+ more deals)

Let’s talk about the part everyone loves: the savings. Kohl’s has built a reputation for making deals feel worth it, and once you understand how they work, it’s easy to maximize every purchase. Here’s a quick breakdown:

What’s the difference between Kohl’s Cash, Kohl’s Rewards, and Kohl’s Coupons?

Kohl’s Cash

Kohl’s Cash is earned during specific promotional periods based on how much you spend. Then, you can redeem it during a designated future window (usually 1–2 weeks later). Think of it as a little reward for shopping smart. It’s perfect for grabbing those “next up” baby essentials without paying full price.

Kohl’s Rewards

Kohl’s Rewards is their free loyalty program, and it’s a no-brainer. Members earn 5% back on every purchase, which gets converted into $5 Kohl’s Cash increments at the start of the following month. You then have 30 days to use it, making it super easy to plan ahead. Here’s the best part: you don’t have to choose. If you’re a Rewards member shopping during a Kohl’s Cash promotion, you earn both.

Kohl’s Coupons

Add in seasonal coupons offered across different departments and brands, and suddenly those bigger family purchases feel a lot more doable. There’s always a sale going on, so make sure to check in regularly to start saving.

Our favorite gear at Kohl’s x Babies “R” Us

3-Layer Bottle & Accessories Sterilizer
Kohl’s | Momcozy
3-Layer Bottle & Accessories Sterilizer
Shop Now
Hospital-Grade Breast Pump
Kohl’s | Elvie
Hospital-Grade Breast Pump
Shop Now
4-in-1 High Chair
Kohl’s | Graco
4-in-1 High Chair
Shop Now
Class Baby Bottle with Latex Nipple
Kohl’s | Bibs
Class Baby Bottle with Latex Nipple

Available in 4 colors

Shop Now
3-in-1 Play Yard
Kohl’s | Max-Cosi
3-in-1 Play Yard

Available in 3 colors

Shop Now
Compact Baby Swing
Kohl’s | Greco
Compact Baby Swing
Shop Now
Baby Monitor & Floor Stand
Kohl’s | Nanit
Baby Monitor & Floor Stand
Shop Now
Mini Woven Baby Carrier
Kohl’s | BabyBjorn
Mini Woven Baby Carrier

Available in 2 colors

mckenna pringle
ABOUT THE AUTHOR

McKenna Pringle, Assistant Editor of Branded Content

As the Assistant Editor of Branded Content, McKenna collaborates with our sales team by creating both written and social media content, collecting and analyzing performance data to report back to our partners, and assisting our editors with their everyday tasks to ensure a smooth and productive process.

This post is sponsored by Kohl’s but all of the opinions within are those of The Everymom editorial board. We only recommend products we genuinely love.