We truly have to give it up for the Barbie movie marketing team. Ahead of the film’s release on July 21, there seems to be a Barbie collaboration with every brand you could think of—big and small. And even before the movie publicity started, the Barbiecore trend began to make its way into our lives last year.
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Gaining traction with Valentino’s Fall/Winter 2022/2023 runway show at Paris Fashion Week, a Barbie-esque shade of hot pink started popping up in retailers everywhere. The Barbiecore trend has, of course, expanded even further because of the much-anticipated movie release, but the overall vibe is quite simple. When you think of Barbiecore, think of anything hot pink and/or Malibu Dream House-inspired.
Aside from the fun aesthetic, people are showing Barbie’s personality the appreciation it deserves—she’s friendly, optimistic, intelligent, and won’t lower her standards for anyone. After all, she’s Barbie. And he’s just Ken.
From hot pink dresses and shoes that look like they belong on Barbie’s perfectly arched feet to Dream House home decor and official Barbie collaborations, we’ve rounded up the absolute best fashion and home items to make all of your Barbiecore dreams come true.
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