Black Friday and Cyber Monday Sales: Shop the Best Online Deals

The Everymom’s product selections are curated by the editorial team. If you buy something through our links, we may earn an affiliate commission, at no cost to you. We only recommend products we genuinely love.

black friday cyber monday

Black Friday and Cyber Monday week is here and many retailers and small businesses are offering great deals on items for everyone on your holiday wishlist—including yourself! But the choice fatigue can be positively overwhelming. We’ve got you though, with great Black Friday and Cyber Monday selections from some of our favorite stores and shops.

Fun fashion finds for you, home tech and appliances to make your life easier, learning toys, and indoor playground pieces to make the extra time at home a little extra fun for the kids—we found everything! And this year, it’s more important than ever to buy early to ensure gifts get to their destination on time. Happy shopping and happy holidays, mamas!



With health at the forefront of our minds this year, Fitbit is the perfect gift for those who want to make wellness a priority. And Fitbit can help with so much more than exercise; from improving your sleep, tracking your cycle, or getting your whole family active with a little friendly competition.

Get up to 40% off select items + a free Sense sport band with the purchase of a Sense bundle + free 2-day shipping through 11/29. Use code SPORT at checkout!

fitbit ace

Ace 3 Kids Activity Tracker

Active little ones age 6+ will love the Ace 3 Fitbit tracker, an activity tracking wristband that presents kids with motivating challenges.

3 colors available

fitbit luxe

Luxe Fitness & Wellness Tracker

Not only is the Fitbit Luxe lightweight and pretty, but it can help empower your personal wellness with movement reminders, mindful minutes, sleep goals, tracking your cycle, and more.

4 colors available

fitbit charge 5

Charge 5 Advanced Fitness & Health Tracker

This super-advanced fitness tracker comes with tools like an ECG app for heart health and an app for stress management.

3 colors available

fitbit sense

Sense Advanced Health Smartwatch

Track your workouts, sleep quality, heart health, activity levels, and more with Fitbit's most advanced health smartwatch.

3 colors available


Take a virtual trip to Maisonette’s online shop and you can’t help but swoon over the beautiful toys, adorable outfits, and creative gift ideas—plus, there’s even a section for us! You could easily get all your holiday shopping done in one visit (it’s clear this thoughtfully-curated online marketplace was also founded by two moms).

Get up to 30% off select items through 11/30. Plus, get 10% off $75, 15% off $175, and 20% off $350 today only. Use code MONDAY2021 at checkout!


Retro Play Kitchen

Play kitchens are always an editor-favorite gift here at The Everymom and we're obsessed with the cute, retro design of this option. Also includes seven cooking accessories to really spark creativity and imaginative play in your little ones.


Ultimate Watercolor Box

Have a little artist in your home? They'll love this deluxe set filled with a watercolor paint palette, brushes, oil pastels, watercolor paper pads, and more.


Quilted Linen Holiday Stocking

Give a personalized gift this season with a bespoke stocking featuring your child's monogram. The classic design of this stocking is sure to be cherished for years to come!

maisonette black friday dress

Lacey Holiday Dress

A little fashionista in your life will adore this oh-so-cute pink lace dress featuring a red ribbon bow accent at the neckline.


Helping solve the constant “what’s for dinner?” conundrum, ButcherBox delivers the main course—high quality meats—right to your door. With 100% grass-fed beef, free-range organic chicken, humanely-raised pork, and wild-caught seafood, you can feel good about the meal you’re preparing for your family.

Get 3 lbs of free-range organic chicken wings in every box for the life of your membership.

butcherbox favorites box

Favorites Box

Complete with ground beef, boneless pork chops, boneless, skinless chicken breasts, filet mignons, sirloin tips, bacon, and apple gouda sausage, the Favorites Box includes versatile and delicious classic cuts that are perfect for a wide range of tastes and cooking skill levels.

butcherbox variety box

Ultimate Variety Box

Find something for everyone with this mixed box of high-quality meats including boneless pork chops, ground beef, chicken breasts, bacon, sirloin steaks, burgers, chicken wings, and ribs.


With brand name favorites from Zella to Barefoot Dreams to Hunter, Nordstrom is a great one-stop shop for everyone in your family.

Get up to 50% off select items sitewide through 11/30.


Cozy Sneaker Mule

These suede mules with a cozy faux shearling lining are amazing for wearing around the house or for running errands in the cold.


Cashmere Crewneck Sweater

You can never have too many cashmere sweaters, and this timeless crewneck style comes in a variety of fun colors.

Marc Fisher

Chelsea Boot

Upgrade your average Chelsea boot with the lug sole on this utilitarian style pair.

3 colors available


Live in High-Waist Leggings

We always like to call out when these editor and reader favorites are on sale!


Toddler Waterproof Rain Boot

Everyone remembers their first pair of beloved rain boots, and this cherry red pair is absolutely adorable.

other colors available


Pocket Joggers

If you're looking for the perfect cozy gift for the man in your life, look no further than these cotton joggers.

Barefoot Dreams

Skull Throw Blanket

The classic CozyChic blanket from Barefoot Dreams takes on an edgier print with these cheeky grinning skulls.


Does Black Friday shopping at Target really need an explanation? This year’s best sale items include home appliances like the editor-favorite Dyson and great gifts for kids.

Get up to 60% off select items sitewide.

Philips Sonicare

Rechargeable Electric Toothbrush

This rechargeable electric toothbrush even has a pressure sensor to protect your teeth and gums from excess brushing pressure.

multiple colors available


V8 Animal Cordless Vacuum

An editor favorite! Deep clean your carpets and floors like never before with this splurge-worthy cordless vacuum from Dyson.

track set

Hot Wheels Set

All Hot Wheels sets are 25% today only, like this Mario Cart circuit track set.

play kitchen

Play Pretend Kitchen

Save 35% on this play kitchen set today! It is so incredibly realistic, it is sure to become a favorite among future chefs.


Looking to support small businesses while gifting extra-special presents this year? Shop Etsy’s incredible array of handmade and personalized items—some of our very favorites are linked below.

Get up to 60% off select items sitewide.

presidents day sales
Etsy | Busy Puzzle

Personalized Name Puzzle

A thoughtful gift for new babies, this personalized name puzzle improves shape and letter recognition.

Etsy | Caitlyn Minimalist

Letter Necklace

Personalized in gold, rose gold, or silver, these letter necklaces can spell out any meaningful word of your choice.

Etsy | LiliDiPrima

Pet Portrait

Turn your favorite picture of your pet into a beautiful illustration with this custom dog portrait.

Etsy | A to Z Candles

Soy Candles

For the friend or family member who always loves a humorous gift, these personalized soy candles will be a huge hit.

Etsy | The BrewC ompany

Coffee Advent Calendar

Caffeine lovers will rejoice with this 25-day advent calendar of single-estate specialty coffees.

Etsy | Ulmo Wood

Balance Board

This balance board is not only super fun, but also improves your child's balance and coordination.

Little Sleepies

One of The Everymom editors’ favorite brands for kids PJs, we’re obsessed with the fun patterns on Little Sleepies’ ultra-comfy sets for little ones.

Use code CHEER25 for 25% off sitewide and code CHEER30 for 30% off your order of $300+!

Little Sleepies

Fair Isle Pajamas

We love the festive fair isle print on these bamboo viscose pajamas for all ages.

sizes baby to adult

Little Sleepies

Cookies and Milk Pajamas

For bamboo pajamas you can wear all year round, grab a pair of Little Sleepies' new cookies and milk pattern.

available in pink and blue


You can’t beat the prices on H&M’s fashion items. Our readers especially love shopping their budget-friendly (and super soft) sweaters and their adorable kids items, too.

Get up to 30% off select items sitewide.

hm sweater

Mock Neck Turtleneck

Nothing says Cyber Monday shopping like filling your cart with every sweater imaginable, including this classic turtleneck.


Rib-Knit Pants

Rib-knit pants like this pair from H&M are very in style this year—plus, the high waist and elasticized waistband make them extra comfy.

fur jacket

Faux Fur Jacket

Bundle up in style with this soft faux fur jacket, perfect for holiday parties and date nights all winter long.


Kids Two-Piece Sweatshirt Set

Perfect for running, playing, or lounging, this sweatshirt set from H&M makes a great gift for active kids.


From high-quality leather bags to mom uniform classic clothing items, it’s no surprise Madewell is one of our go-to places to shop—especially during big sales!

Use code CLICKCLICK to get 30% off your purchase plus 40% off sale styles!


Leather Carabiner Bag

A good crossbody is always worth it, and we're obsessed with the versatility of this multi-pocket Madewell version.


Whisper Cotton Turtleneck

For confusing autumn days that start freezing and end up being startlingly warm, this cotton turtleneck is perfect.


Jogger Pant

Best for running errands and going on coffee dates, these terry joggers will instantly become a wardrobe staple.


Chunky Large Hoop Earrings

Chunky gold hoops will never go out of style, and these Madewell hoops are known for their lightweight feel.


Now’s the time to stock up on your favorite J.Crew pieces while they’re on mega sale. We’re especially obsessed with their sweaters, sneakers, and fun accessories.

Use code CYBER to get 40% off your purchase!


Stretch Wool Cable-Knit Crewneck Sweater

An everyday essential you can easily dress up or down.


Midi Pull-On Slip Skirt

Available in multiple colors, this skirt can be your go-to for everything from date night to holiday parties.


New Balance Sneakers

We love these gold salt sneakers; an exclusive J.Crew x New Balance collab.

jcrew sweater

Rollneck Sweater in Supersoft Yarn

Another wardrobe stable from J.Crew you'll wear all the time.

multiple colors available


Soleil Coin Chain Necklace

Add some celestial details to your jewelry collection this season with this chunky gold sun necklace.


Ribbed Pom-Pom Beanie

We love this classic beanie you'll use all the time, this hat comes in multiple colors and pom-pom sizes.

Save 57% today only!


Mini Celestial Pouch Bag

Perfect for bringing to holiday parties or winter occasions, this drawstring velvet pouch is sure to be a hit.

Save 55% today only!


Leather Foldover Clutch

This foldover clutch is made from natural grain leather and can be easily dressed up or down.

Save 58% today only!


Sherpa-Lined Slipper

Freezing floors meet their match with these sherpa-lined puffer slippers from J.Crew.

Save 59% today only!

Abercrombie & Fitch

A&F is back in our wardrobes and better than ever with their trendy denim, vegan leather items, cozy sherpa pieces, and more.

Get 30% off everything sitewide!

mini puffer
Abercrombie & Fitch

Mini Puffer

Dress this mini puffer up or down this season by pairing it with jeans or wearing it over a midi skirt.

available in multiple colors and vegan leather

Abercrombie & Fitch

Vegan Leather Pants

A standout trend of 2021, you're bound to be obsessed with this pair of vegan leather straight leg pants.

Abercrombie & Fitch

High-Rise Dad Jeans

We love these asymmetrical high-rise dad jeans, which are on-trend and super wearable.

Abercrombie & Fitch

Sherpa Jacket

This oversized sherpa jacket is perfect for popping on over a casual outfit or for dressing up in cold weather.

Old Navy

An editor and reader staple, Old Navy has everything from quality basics to comfy athleisure to pretty party dresses. Plus, you can fill your cart with favorites from other stores at Gap, Athleta, and Banana Republic.

Get 50% off everything sitewide!

Old Navy

Fair Isle Turtleneck Sweater

The perfect cozy winter sweater, available in two color combos.

Black Friday sweater
Old Navy

Cable-Knit Popcorn Sweater

Pair this bright and festive sweater with jeans and a plaid headband for an adorable everyday holiday look.

old navy maternity dress
Old Navy

Cardigan Sweater Dress

Cozy and cute, wear this cardigan sweater dress with sneakers or boots.

comes in four colors

old navy maternity dress
Old Navy

Maternity V-Neck Midi Dress

We love the floral pattern on this adorable dress for family pics or holiday gatherings.

Old Navy

Matching Flannel PJ Set

Channel Kevin McCallister in these classic Christmas plaid pajamas.


In the market for a new mattress this holiday season? Now’s the time to shop Casper’s big sale—plus, add a few sleep accessories like sheet sets, nightlights, and more to your cart, too.

Save up to 30% on mattresses and get 50% off pillows, sheets & more.


Cooling Sheets

These 200-thread count cooling sheets are super breathable for the perfect night's sleep.


Original Mattress

Designed to help with alignment and to cool sleep temperatures, this mattress will lull you into dreamland quickly.


Glow Light

This nightlight dims as you get sleepier, helping you reach deeper levels of sleep in no time.


Weighted Blanket

Weighted blankets are known for calming anxiety and easing stress, and this one from Casper is cozy and calming.

Pottery Barn Kids & Pottery Barn

An editor-favorite brand for kids toys and home decor, you can’t go wrong with Pottery Barn’s classic holiday accessories or Pottery Barn Kids’ cuter-than-cute personalized gifts for little ones.

Get up to 60% off select items + free shipping with code COZY at PBK and up to 70% off and free shipping on select PB items.

Pottery Barn Kids

Personalized Plush Rockers

We love these plush animal rockers that can be personalized with your little one's name.

many animals available!

Pottery Barn Kids


It's always great to get a deal on seasonal decor, so definitely take advantage of these classic stockings while they're discounted.

Pottery Barn Kids


Parents and kids alike will love the utility of a new, personalized backpack for the holidays this year.

many colors and patterns available

Pottery Barn

Plaid Bedding

Spruce up your bedroom for the holidays with this festive Christmas bedding you'll love year after year.

Pottery Barn

Throw Blankets

For great deals on tons of gorgeous, luxurious throw blankets and pillows, look no further than the Pottery Barn sale.

Pottery Barn


Frame holiday memories in the most festive way with on-sale frames at Pottery Barn.

Williams Sonoma

The perfect retailer for any cooking connoisseur on your gifting list, Williams Sonoma’s Black Friday sale includes bestselling brands from Nespresso to Le Creuset.

Get up to 50% off select items.


Nespresso Virtuo

Upgrade your coffee machine this year with this Nespresso Virtuo, which comes with a milk frother to make your coffees extra special.

Williams Sonoma

Air Fryer

2022 is the year to jump on the air fryer trend, and this one doubles as a pressure cooker as well.

Le Creuset

Dutch Oven Pot

Your holiday meals will become even better with this gorgeous Le Creuset Dutch oven.

Williams Sonoma

Nonstick Bakeware Set

The perfect gift for the aspiring baker, this variety of baking pans feature a sturdy nonstick coating.

Our Place

Home of the renowned Always Pan, Our Place has expanded its offering to include the Always Pot, steamer accessories, dishes, knives, and more.

Get up to $125 off select items!

Our Place

Always Pan

A cult-favorite, the Always Pan is the perfect gift, designed to replace everything from your frying pan to your spatula rest.

Our Place

Home Cook Duo

With this dynamic cookware duo from Our Place, you can steam, boil, crisp, bake, strain, serve, and more.

Our Place

Dinner for 4 Bundle

Complete your kitchenware with this set of an Always Pan, porcelain plates, stackable glasses, and nesting bowls.

Our Place

Perfect Pot

Intended to replace everything from your Dutch oven to your pasta pot, this pot is, indeed, pretty perfect.

Ooni Pizza Ovens

For the home chef or the pizza lover, Ooni’s pizza ovens make restaurant quality pizzas a reality! Choose from their range of gas-powered to wood powered portable pizza ovens.

Save 20% site wide.

ooni pizza oven

Wood Pellet Pizza Oven

Make restaurant-quality 12 inch wood fired pizzas at home with the Fyra 12 Wood Pellet Pizza Oven. Three year warranty included.

Save nearly $70 today!


Koda 16 Pizza Oven

Want the ease of a gas-powered pizza oven? The Koda 16 cooks stone-baked fresh pizza in just 60 seconds.

Save almost $120 today!


12 Inch Pizza Peeler

Don't forget the accessories, grab a pizza peeler to get pizzas out with ease.


The Pizza Bible

Rare is the person who doesn't like pizza, but this recipe book is a great gift for the person who really, really loves pizza.

West Elm

The shopping spot for midcentury-style home accessories, save on investment pieces like lighting, furniture, and more.

Get up to 70% off select items!

West Elm

Mobile Chandelier

Adjust the arms of this mobile chandelier to shift its look from streamlined to dramatic.

West Elm

Reclaimed Pine Floating Shelves

Wooden floating shelves are gorgeous for displaying anything from kitchenware to keepsakes.

West Elm

Tealight Village

Turn your windowsill or mantel into a cozy winter village with these ceramic tealight candleholders.

West Elm

Dining Chair Set

This modernized classic dining chair is sure to last your family for years to come.


With a huge selection of brands, Wayfair is the spot to check before buying to make sure you’re getting the best deal on all your stuff for home.

Get up to 80% off select items!


Bar and Counter Stools

Perfect for placing at kitchen counters or breakfast bars, these stools feature a sturdy back and a built-in footrest.


Abstract Gray Rug

Update your living room or bedroom with this gorgeous beige and gray area rug.


Outdoor Furniture Set

Winter can be a great time to get a deal on outdoor furniture, and this set comes complete with one sofa, two chairs, two ottomans, one side table, and one coffee table.

multiple color combinations available

wayfair sales

Desk Chair

Modernize your home office with this comfy desk chair, featuring a rounded back and seat and velvet upholstery.


Bunk Bed

Whether you're trying to save space for visiting relatives or for doubling up some siblings, this bunk bed is the ideal solution.


Changing Table

Complete your nursery with this classic, subtle changing table with a simple rectangular frame.

coffee table

Northside Coffee Table

A reader favorite for its rounded, kid-friendly edges, this woven coffee table comes in four colors.

Interior Define

Shop The Everygirl’s product line collaboration with editor-favorite furniture brand, Interior Define, on sale this weekend. Each piece can be customized in size and shape and comes in 70+ colors (plus, their family-friendly performance fabric that we swear by) and you can order fabric swatches for free.

Get 15% off sitewide through 11/30!

interior define sectional
Interior Define x The Everygirl

Caitlin Sectional Sofa

Available in 70+ colors

Also available in leather!

interior define chair
Interior Define x The Everygirl

Caitlin Accent Chair

Available in 70+ colors

Also available in leather!

interior define sofa
Interior Define x The Everygirl

Rose Sofa

Available in 70+ colors

interior define chair
Interior Define x The Everygirl

Rose Accent Chair

Available in 70+ colors


fitbit maisonette butcherbox logos

This post was in partnership with Fitbit, Maisonette, and ButcherBox but all of the opinions within are those of The Everymom editorial board. We only recommend products we genuinely love.

The Gifts Our Editors Are Asking for This Holiday Season