Holiday
Sponsor Post

This post contains sponsored inclusions of Carter’s and Nordstrom, but all of the opinions within are those of The Everymom editorial board. We only recommend products we genuinely love.

We Narrowed It Down: These Are the Best Black Friday and Cyber Monday Sales This Year

written by THE EVERYMOM EDITORS

The Everymom’s product selections are curated by the editorial team. If you buy something through our links, we may earn an affiliate commission, at no cost to you. We only recommend products we genuinely love.

Graphics by: Kirra Wallace
Graphics by: Kirra Wallace

Black Friday and Cyber Monday sales are here and many retailers and small businesses are offering great deals on items for everyone on your holiday wishlist—including yourself. But the choice fatigue while shopping can be positively overwhelming. We’ve got you, though, with great Black Friday and Cyber Monday selections from some of our favorite stores and shops.

Fun fashion finds for you, tech and appliances to make your life easier, great picks for the kids, and all of the best home decor and furniture currently on sale—we found everything! Black Friday and Cyber Monday is the perfect time to get your holiday shopping done early so it’s out of the way and you can ensure gifts get to their destination on time. Happy shopping and happy holidays, mamas!

When are Black Friday and Cyber Monday sales happening?

Black Friday 2023 deals are starting earlier than ever. Some retailers will still wait until the traditional post-Thanksgiving sale date and kick off their deals on November 24th. But many of our favorites—like Target, Our Place, J.Crew, Madewell, Casper, and more—kicked the savings off days in advance and will keep adding to those deals. Most sales will be around until at least Cyber Monday (November 27th), with some keeping deals active into December.

What can you expect from Black Friday and Cyber Monday sales this year?

This year’s Black Friday and Cyber Monday deals are poised to be the biggest yet with many early deals indicating that there’s much more to come. You can expect to pick up gifts for the whole family—and even yourself—with major deals hitting everyone from Nordstrom to Target, Etsy, Little Sleepies, Casper, H&M, Old Navy, West Elm, Our Place, Cuyana, and more. Plus, we’ll continue to update this article with more deals as they come up!

Shop Now: The Best Black Friday and Cyber Monday Sales of 2023

Nordstrom

We all know that Nordstrom is the ultimate place to shop for high-quality fashion pieces, go-to beauty products, practical home items, and everything in between. There’s truly no better time than now to save big on anything you’ve been eyeing from brands like UGG, Free People, Cole Haan and Barefoot Dreams.

Sitewide deals on our favorite brands

Sam Edelman
Bouclé Tweed Double Breasted Coat

4 colors available

Shop now
SOREL
Kids’ Explorer Waterproof Lace-Up Boot

2 colors available

Shop now
UGG
Cozy Slipper

5 colors available

Shop now
Free People
Vancouver Mock Neck Sweater

4 colors available

Shop now

Carter’s

Editor-favorite brand, Carter’s, is best known for their adorable and affordable baby and kids’ apparel that’s perfect for any occasion. Whether you’re looking for cozy outfits, cute pajamas, or accessories for your little ones, Carter’s Black Friday deals are an excellent opportunity to stock up on quality items.

Up to 60% off

Carter’s
Baby Cable Knit Sweater Dress
Shop now
Carter’s
Baby 3-Piece Santa Outfit Set

2 styles available

Shop now
Carter’s
Toddler 2-Piece Chenille Sweater and Plaid Skirt Set
Shop now
Carter’s
Toddler Zip-Front Puffer Vest
Shop now

Hatch 

A good night’s rest is the ultimate gift for tired parents and little ones, and Hatch is here to provide just that with their Restore products—for home or on-the-go.

Get up to $40 off best sellers

Hatch
Restore 2

3 colors available

Shop now
Hatch
Rest Go

5 colors available

Shop now

Target

Does Black Friday shopping at Target really need an explanation? This year’s best sale items include home appliances like the editor-favorite Kitchenaid mixer and great gifts for kids.

Get up to 60% off select items sitewide

Target | Costway
Kids Vintage Pretend Kitchen
Shop now
Nespresso
VertuoPlus Coffee Maker
Shop now
Wondershop
7′ Pre-lit Lightly Flocked Douglas Fir
Shop now
Samsung
43″ Crystal UHD 4K Smart TV
Shop now

Etsy

Looking to support small businesses while gifting extra-special presents this year? Shop Etsy’s incredible array of handmade and personalized items—some of our very favorites are linked below.

Up to 60% off select items sitewide + an extra $5 off with code CYBER5

Busy Puzzle
Montessori Busy Board

20+ styles available

Shop now
Caitlyn Minimalist
Personalized Name Necklace

3 finishes available

Shop now

Our Place

Home of the renowned Always Pan, Our Place has expanded its offerings to include the Dream Cooker, Wonder Oven, mini versions of their classics, ovenware, dishes, knives, and more.

Up to 45% off everything

Our Place
Oven Pan

10 colors available

Shop now
Our Place
Mini Home Cook Duo

8 colors available

Shop now

Madewell

From high-quality leather bags to mom uniform classic clothing items, it’s no surprise Madewell is one of our go-to places to shop—especially during big sales!

60% off select items + 50% off everything else with code CYBER

Madewell
The Harlow Wide-Leg Pant
Shop now
Madewell
Waffle-Knit Henley Sweater

3 patterns available

Shop now
Madewell
The Perfect Vintage Jean

6 colors available

Shop now
Madewell
The Essential Mini Bucket Tote

6 colors and patterns available

Shop now

J.Crew

Now’s the time to stock up on your favorite J.Crew pieces while they’re on mega sale. We’re especially obsessed with their sweaters, sneakers, and fun accessories.

50% off sitewide, plus more deals

J.Crew
Cable-Knit Sweater Lady Jacket
Shop now
J.Crew
Daphne Top Coat

5 colors available

Shop now
J.Crew
Tie-Back Sweater

3 colors available

Shop now
J.Crew
Nordic Boots

3 colors available

Shop now

Old Navy

An editor and reader staple, Old Navy has everything from quality basics to comfy athleisure to pretty party dresses. Plus, you can fill your cart with favorites from other stores at Gap, Athleta, and Banana Republic.

50% off everything, plus more sitewide deals

Old Navy
Quilted Puffer Vest

7 colors available

Shop now
Old Navy
Mock-Neck Striped Sweater

2 colors available

Shop now
Old Navy
Fair Isle Sweater

8 colors and patterns available

Shop now
Old Navy
Family Matching Holiday Pajamas

8 patterns available

Shop now

Casper

In the market for a new mattress this holiday season? Now’s the time to shop Casper’s big sale—plus, add a few sleep accessories like sheet sets, nightlights, and more to your cart, too.

Up to 30% off everything

Casper
Original Mattress
Shop now
Casper
Nova Hybrid Mattress
Shop now

Williams Sonoma

The perfect retailer for any cooking connoisseur on your gifting list, Williams Sonoma’s Black Friday sale includes bestselling brands from Breville to Le Creuset.

Up to 40% off select items

Le Creuset
Enameled Cast Iron Round Oven

4 colors available

Shop now
Breville
Smart Oven Air Fryer Pro
Shop now

West Elm

The shopping spot for midcentury-style home accessories, save on investment pieces like lighting, furniture, and more.

Up to 70% off

west elm
Pippa 6-Drawer Dresser

2 colors available

Shop now
west elm
Woven Tree Collar


Shop now

Wayfair

With a huge selection of brands, Wayfair is the spot to check before buying to make sure you’re getting the best deal on anything you might need for your home.

Up to 80% off

Amber Lewis x Loloi
Billie Area Rug
Shop now
Sand & Stable
Sheldrake 89” Leather Sofa

3 colors available

Shop now
2MamaBees
Montessori Kids Bed
Shop now
Viv + Rae
Hudak Swivel Reclining Glider

5 colors available

Shop now

H&M

The brand that we all know and love, H&M has all of the cutest (yet affordable!) everyday pieces that you’ll constantly be reaching for.

30% off everything + up to 60% off select styles

H&M
Oversized Turtleneck Sweater

6 colors available

Shop now
H&M
Turtleneck Sweater Dress

2 colors available

Shop now
H&M
Puffer Jacket
Shop now
H&M
Baby Jacquard Sweater

4 colors available

Shop now

Caraway

Known for their non-toxic cookware and thoughtfully designed accessories, we are obsessed with Caraway’s line of products. Whether you know someone who loves to cook or are looking to upgrade your kitchenware, make sure to shop their viral cookware sets and kitchen essentials.

Up to 20% off sitewide

Caraway
Cookware Set

12 colors available

Shop now
Caraway
Whistling Tea Kettle

9 colors available

Shop now

STATE Bags

Best known for their stylish backpacks and accessories, STATE Bags is just the place to shop amazing Black Friday deals. Our editors swear by these bags for ourselves and our kids—they’re the perfect combination of functional and on-trend.

25% off sitewide with code BF2023 + up to 70% off sale

STATE Bags
Kane Kids Travel

10+ colors and patterns available

Shop now
STATE Bags
Lorimer Crossbody Fanny Pack

4 colors available

Shop now

Mejuri

Luxurious, high-quality jewelry at a price even better than normal is Christmas music to our ears. 

20% off everything when you spend $150+

Mejuri
Pavé Diamond U Hoops
Shop now
Mejuri
Croissant Dôme Ring

2 finishes available

Shop now

An editor-favorite brand for kids toys and home decor, you can’t go wrong with Pottery Barn’s classic holiday accessories or Pottery Barn Kids’ cuter-than-cute personalized gifts for little ones.

Up to 60% off

Pottery Barn
Santa Claus Mugs
Shop now
Pottery Barn
Classic Velvet Stockings

many styles available

Shop now
Pottery Barn Kids
Sherpa Anywhere Chair

6 colors available

Shop now
Pottery Barn Kids
Toddler Ultimate Smart Play Kitchen
Shop now

One of The Everymom editors’ favorite brands for kids PJs, we’re obsessed with the fun patterns on Little Sleepies’ ultra-comfy sets for little ones.

30% off sitewide with code LSFAM

Little Sleepies
Night at the Nutcracker Pajama Set
Shop now
Little Sleepies
Merry & Bright Zippy

2 colors available

Shop now

A&F is back in our wardrobes and better than ever with their trendy denim, vegan leather items, cozy sherpa pieces, and more.

25% off everything + an extra 15% off with code CYBERAF

Abercrombie & Fitch
Sloane Tailored Pant

10+ colors available

Shop now
Abercrombie & Fitch
High Rise 90s Relaxed Jean

20+ washes available

Shop now
Abercrombie & Fitch
Wool-Blend Dad Coat

9 colors available

Shop now
Abercrombie & Fitch
Crew Pearl Button Cardigan

7 colors available

Shop now

Another editor favorite brand, Therabody’s percussive therapy devices make the perfect gift for anyone on your holiday list this year.

Up to $300 off select devices

Therabody
Wave Roller
Shop now
Therabody
Theragun Mini

3 colors available

Shop now

Whether you want a small tabletop fire pit or want to fully commit with a full-size option, these prices are too good to pass up.

Up to $100 off fire pits, plus more deals

Solo Stove
Mesa

10 colors and 2 sizes available

Shop now
Solo Stove
Ranger 2.0
Shop now

Travel gurus have been singing the praises of CALPAK for awhile now. Whether you’re new to the brand or a long-time fan, be sure to take advantage of their current sales.

Up to 60% off sitewide

Calpak
Luka Duffel

10+ colors available

Shop now
Calpak
Hue Carry-On

6 colors available

Shop now

We love Everlane for all their basics and staple clothing items that lasts us for years. And with their amazing Black Friday deals, now’s the perfect time to grab something off your wishlist.

Up to 50% off almost everything

Everlane
The Dream Pant

6 colors available

Shop now
Everlane
The Good Merino Wool Crewneck Sweater

7 colors available

Shop now

Dagne Dover

We are big fans of Dagne Dover’s line of products that are reliable, functional, and stylish. If you don’t already own something from this editor-favorite brand, there’s no better time than now to snag an item (or two).

25% off everything

Dagne Dover
Indi Neoprene Diaper Bag

10+ colors available

Shop now
Dagne Dover
Landone Neoprene Carryall Bag

10+ colors available

Shop now

Best known for their timeless leather goods, we are obsessed with this woman-owned company because of both their luxury quality and their sustainability efforts.

30% off select items

Cuyana
Travel Case Set

3 colors available

Shop now
Cuyana
Classic Structured Leather Tote

4 colors available

Shop now

Make sure to check out this tried-and-true brand for all your intimates and apparel needs. With amazing deals sitewide, you won’t want to miss out on this year’s Black Friday event.

20% off almost everything

Spanx
Faux Leather Leggings

6 colors available

Shop now
Spanx
AirEssentials Half Zip

6 colors available

Shop now

Minted is the destination for stationery, home decor, gifts, and anything you’d need for special occasions.

15% off everything, 20% off orders of $150+ and free shipping with code CM2023

Minted
Memorable Moments

10+ colors available

Shop now
Minted
Bow Personalized Stationery

5 colors available

Shop now

More of Our Favorite Sales to Shop

25% off sitewide at Brooklinen

25% off sitewide at LAKE Pajamas

Up to 40% off sitewide at Lalo

Daily deals at Quince

25% off sitewide at Shopbop with code HOLIDAY

30% off everything at Rifle Paper Co.

30% off sitewide + 20% off custom at BaubleBar

40-70% off sitewide at Cotton On

Up to 50% off at Ulta

Up to 40% off sitewide at Cozy Earth

Save up to $300 at Dyson

Up to 50% off sitewide at Baby Brezza

Up to 50% off all bikes at sixthreezero

Save 30% or more at Booking.com

the everymoms holiday gift guide 2023

This post contains sponsored inclusions of Carter’s and Nordstrom, but all of the opinions within are those of The Everymom editorial board. We only recommend products we genuinely love.