As someone who shops for a living (yes, this is actually my job), I spend a lot of time scouring Amazon for the deals that are actually worth adding to your cart. And with Amazon Prime Big Deal Days finally here, there are plenty of reasons to shop beyond just the obvious markdowns. This is one of those sales events where I’d recommend having your list ready, because it’s a great time to get a head start on holiday shopping, grab those last-minute Halloween essentials, stock up on home products that make everyday life a little easier, and add a few great fashion staples to your fall closet.
We’re breaking down the Amazon Prime Big Deal Days sale and sorting through thousands of deals to find the ones actually worth shopping. From early holiday gifts and our favorite toys and gadgets to products that make busy family life a little easier, and, of course, mom fashion. So, what caught our eye this Prime Day? Below are the deals worth knowing about.
What is October Prime Day, AKA Big Deal Days?
Amazon’s October Prime Day, officially named Amazon Prime Big Deal Days, is a 48-hour deep discount event exclusively for Amazon Prime members, which essentially starts the holiday shopping season. Now, you don’t have to wait until Black Friday to get your holiday shopping done, and you get those same discounts!
If you are not a Prime member, now is the perfect time to join. In the U.S., you can join for $14.99 per month or $139 per year or sign up for a 30-day free trial if eligible. This gives you access to Prime Day deals, plus free, fast shipping, Prime Video, and more year-round.
Amazon Prime Big Deal Days at a Glance:
- Dates: October 6–7, 2026 (starting at 12:01 a.m. PT / 3:01 a.m. ET on Tuesday, Oct. 6 and running through midnight on Oct. 7)
- Discounts: Millions of deals across more than 35 categories, including electronics, fashion, beauty, home goods, and toys.
- Access: Requires an active Amazon Prime membership (standard pricing is $14.99/month or $139/year, with discounted options for students and qualifying assistance programs).
- Shopping Features: New deal drops occur multiple times daily, but many items are already discounted for early Prime Day sales.
- This year, we made it even easier to shop our best finds via our Amazon storefront.
When is Amazon Big Deal Days?
Amazon Prime Big Deal Days will take place over two days: Tuesday, October 6, starting at 12:01 a.m. PDT, and Wednesday, October 7, 2026. During this event, Prime members will have access to millions of deals across categories like technology, fashion, home accessories, Amazon brands, and more.
What’s on sale for October Prime Day?
In past Amazon sale events, we saw deep discounts on viral products like BESSEL’s Little Green Machine, Crockpot® slow cooker, and nearly 50% off Amazon products like Amazon Fire HD 10, which were among the many top-selling items. We expect the home, fashion, and beauty categories to be a hit during Prime Big Deal Days, with even more offers on fan-favorite and trending products. This event will also feature seasonal deals from top retailers that you may not see again before the holiday season.
How do I know Big Deal Days are going to be the best prices?
During October Prime Day, new deals will drop as often as every five minutes throughout the entirety of the event. With these offers being exclusively available across a wide selection of products, we recommend putting together a list of your most sought-after items and monitoring them during the event. As a Prime member, you can also request access to doorbuster deals by signing up for invite-only deals on select products, where you’ll get deal notifications. We’ll be updating this post as the sale goes on, so get ahead of the game and start building your wishlist with some of our favorite items below!
Our guide to the best October Prime Day Deals
Kids & Baby Prime Day Deals
Looking for more deals? Shop more finds for kids and babies via our Amazon storefront!
Technology Prime Day Deals
Sale: $529.99 After Sale: $599.99
4 colors available
Looking for more great tech deals? We have so many more finds; click to shop our Amazon Storefront.
Home Prime Day Deals
Sale: $39.86 After Sale: $59.99
sizes Queen – European
Fashion Prime Day Deals
Beauty Prime Day Deals
Why You Can Count on Us
The Everygirl Media Group has brought valuable content to our readers for 12+ years. In 2018, The Everymom set out to ensure that all moms know they’re not alone. If you find yourself seeking advice on how to style the latest fashion trend or searching for the best kid-friendly coffee table, we have the answers. And if you’re wondering what’s actually worth it from a sale or looking for a review of the hottest new kids’ product, we’ve got that covered too. From our annual Registry Awards and beloved holiday gift guides to the shopping round-ups you find on our site every day, The Everymom commerce team is well-versed in sifting through thousands of products to curate a digestible list for you. We combine our own experience with in-depth research to bring you a selection that meets our high standards for both fashion and function.
Alina Orozco, Commerce Editor
Alina Orozco is the Commerce Editor at The Everymom, where she combines her editorial experience with a love for finding products that make everyday life easier and more stylish. To The Everymom, Alina brings over 10+ years of editorial publishing and digital storytelling experience, as well as snippets of her real-life mom style, making fashion trends accessible and fun for every mom. She now lives in a cozy beach town in Southern California with her husband and their two boys, but she’ll always be a Philly girl at heart.
Rebecca Smith, Editorial Assistant
As an Editorial Assistant, Rebecca works with The Everymom team on updating existing content, photo sourcing, pitching original articles, and more. She’s passionate about creating authentic and diverse online content and is thrilled to help women of all ages feel represented.
Products included in graphics linked within article. Feature graphic image credited to: Amazon, Kindle, PairPear, MAGNA-TILES, The Drop, Clarins, Trendy Queen, ANRABESS, Bentgo, and Shark.
