As someone who shops for a living (yes, this is actually my job), I spend a lot of time scouring Amazon for the deals that are actually worth adding to your cart. And with Amazon Prime Big Deal Days coming up, there are plenty of reasons to shop beyond just the obvious markdowns. This is one of those sales events where I’d recommend having your list ready, because it’s a great time to get a head start on holiday shopping, grab those last-minute Halloween essentials, stock up on home products that make everyday life a little easier, and add a few great fashion staples to your fall closet.
We’re breaking down the Amazon Prime Big Deal Days sale and sorting through thousands of deals to find the ones actually worth shopping. From early holiday gifts and our favorite toys and gadgets to products that make busy family life a little easier, and, of course, mom fashion. So, what caught our eye this Prime Day? Below are the deals worth knowing about.
What is October Prime Day, AKA Big Deal Days?
Amazon’s October Prime Day, officially named Amazon Prime Big Deal Days, is a 48-hour deep discount event exclusively for Amazon Prime members, which essentially starts the holiday shopping season. Now, you don’t have to wait until Black Friday to get your holiday shopping done, and you get those same discounts!
If you are not a Prime member, now is the perfect time to join. In the U.S., you can join for $14.99 per month or $139 per year or sign up for a 30-day free trial if eligible. This gives you access to Prime Day deals, plus free, fast shipping, Prime Video, and more year-round.
Amazon Prime Big Deal Days at a Glance:
- Dates: October 6–7, 2026 (starting at 12:01 a.m. PT / 3:01 a.m. ET on Tuesday, Oct. 6 and running through midnight on Oct. 7)
- Discounts: Millions of deals across more than 35 categories, including electronics, fashion, beauty, home goods, and toys.
- Access: Requires an active Amazon Prime membership (standard pricing is $14.99/month or $139/year, with discounted options for students and qualifying assistance programs).
- Shopping Features: New deal drops occur multiple times daily, but many items are already discounted for early Prime Day sales.
When is Amazon Big Deal Days?
Amazon Prime Big Deal Days will take place over two days: Tuesday, October 6, starting at 12:01 a.m. PDT, and Wednesday, October 7, 2026. During this event, Prime members will have access to millions of deals across categories like technology, fashion, home accessories, Amazon brands, and more.
What’s on sale for October Prime Day?
In past Amazon sale events, we saw deep discounts on viral products like BESSEL’s Little Green Machine, Crockpot® slow cooker, and nearly 50% off Amazon products like Amazon Fire HD 10, which were among the many top-selling items. We expect the home, fashion, and beauty categories to be a hit during Prime Big Deal Days, with even more offers on fan-favorite and trending products. This event will also feature seasonal deals from top retailers that you may not see again before the holiday season.
How do I know Big Deal Days are going to be the best prices?
During October Prime Day, new deals will drop as often as every five minutes throughout the entirety of the event. With these offers being exclusively available across a wide selection of products, we recommend putting together a list of your most sought-after items and monitoring them during the event. As a Prime member, you can also request access to doorbuster deals by signing up for invite-only deals on select products, where you’ll get deal notifications. We’ll be updating this post as the sale goes on, so get ahead of the game and start building your wishlist with some of our favorite items below!
Our guide to the best October Prime Day Deals
Kids & Baby Prime Day Deals
Technology Prime Day Deals
Home Prime Day Deals
Fashion Prime Day Deals
Beauty Prime Day Deals
Why You Can Count on Us
The Everygirl Media Group has brought valuable content to our readers for 12+ years. In 2018, The Everymom set out to ensure that all moms know they’re not alone. If you find yourself seeking advice on how to style the latest fashion trend or searching for the best kid-friendly coffee table, we have the answers. And if you’re wondering what’s actually worth it from a sale or looking for a review of the hottest new kids’ product, we’ve got that covered too. From our annual Registry Awards and beloved holiday gift guides to the shopping round-ups you find on our site every day, The Everymom commerce team is well-versed in sifting through thousands of products to curate a digestible list for you. We combine our own experience with in-depth research to bring you a selection that meets our high standards for both fashion and function.
Jessica Welsh, Senior Fashion & Beauty Editor
Jessica oversees and edits all fashion and beauty content on The Everygirl. She also writes in-depth styling stories, trend reports, capsule wardrobes, and more. She was previously the Commerce Editor for The Everymom, where she oversaw all shopping content on the site and social. She has created editorial content for major brands such as Nordstrom, Old Navy, Vionic Shoes, and Kohl’s.
Patty Schepel, Editorial Assistant
As the editorial assistant, Patty works with The Everymom’s team on pitches, creating original articles, updating existing content, photo sourcing, writing shopping product descriptions, inputting freelance articles, and more. With Patty’s passion for writing, experience as a mother of two, and expertise as a pediatric nurse, she brings a thoughtful and informative perspective to The Everymom. When she’s not working, you can find her spending time with her family, training for half marathons—she ran one 16 weeks pregnant—traveling, cooking, reading a rom-com, and keeping her sourdough starter, Rose, alive.
Products included in graphics linked within article. Feature graphic image credited to: Amazon, Kindle, PairPear, MAGNA-TILES, The Drop, Clarins, Trendy Queen, ANRABESS, Bentgo, and Shark.
