Mom Fashion

Gap and DÔEN Teamed Up for the Collaboration of Our Dreams: Shop It Now

written by MORGAN FLAHERTY

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gap x doen"
gap x doen
Source: Gap x DÔEN
Source: Gap x DÔEN

I know I’m not the only child of the ’90s who has a major soft spot for Gap. Even now, a whiff of one of their fragrances (which just returned?!) transports me right back to a mid-1990s mall, making my millennial heart all too happy. All that to say, my 30-something self nearly screamed out loud for joy when I saw that Gap, the nostalgic brand of my youth, would be teaming up with one of my favorite luxury brands, DÔEN.

DÔEN is a popular line of luxury women’s and kid’s clothing (complete with the price tag to back it up). So when it was revealed that they’d be teaming up with Gap for a collection with a far more palatable price tag, I immediately added the time and date to my Google Calendar.

What is the Gap x DÔEN collaboration?

The Gap × DÔEN limited-edition collaboration will launch on May 17 with a 51-piece collection of clothing and accessories for both adults and kids. Retailing from $19.95 to $158, the collection has shared styles that mean parents can match with their little ones. 

The partnership will combine the feminine, cottage-core-inspired designs of DÔEN with the timelessness of Gap, all with more Gap-geared pricing. While the pieces for this collection top out at $158, that’s about half the cost of what you’ll be spending for a similar dress from DÔEN.

Margaret Kleveland, cofounder and CEO of DÔEN, shared, “The timeless and iconic nature of the Gap brand is so inspiring to both Katherine [Kleveland] and me. We wore the brand endlessly as children and now dress our own little ones in their never-out-of-style essential pieces.”

In a celebration of its family focus, the Gap × DÔEN collection campaign is fronted by sisters, including models and siblings Lily and Ruby Aldridge, as well as 11-year-old twin sisters Levia and Zahar.

gap x doen collab
Source: Gap x DÔEN

The Perfect Collaboration for Moms

DÔEN is a brand near and dear to my heart for its designs, which helped me to regain my personal style postpartum. Its feminine, flowing designs are ideal for every part of motherhood, from pregnancy all the way through postpartum and parenting a toddler.

While the brand is not specific to maternity or postpartum, the line was built with motherhood at its core by sisters and founders Katherine and Margaret. Both are mothers who wanted to create clothing that was a celebration of women, with garments that could be passed along from one generation to the next.

The brand’s collaboration with Gap is an exciting next step in making its beautiful designs accessible to more and more people. I know for myself this will be the first time I’ll be purchasing DÔEN designs for my daughter to wear as well. I could never justify a $200+ dress for my toddler, but at a Gap price, I am excited to finally get to match with her in my favorite clothing. The collection has plenty of styles and prints that come in adult, kid, toddler, and baby sizing—perfect for a family-matching moment.

Source: Gap x DÔEN

Shop Our Favorite Gap x DÔEN Pieces

Shop the entire Gap x DÔEN collection here

gap x doen eyelet dress
Gap x DÔEN
Eyelet Midi Dress

Available in both white eyelet and darker denim, this dress is similar to a sleeveless version of the Leanne Dress from DÔEN. The elasticized top makes for a comfortable fit, with the boho-inspired design perfect worn alone or paired with the denim jacket from the collab.

Shop now
gap x doen floral dress
Gap x DÔEN
Floral Midi Dress

Perhaps no item from the line screams DÔEN to me quite as much as this midi dress. Adorned with a floral design, the pretty flutter sleeves add an extra touch of femininity to the silhouette.

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gap x doen striped shirt
Gap x DÔEN
Organic Cotton Eyelet Big Shirt

As a dress girl, this is a piece I may not have picked up at the full DÔEN pricing, but I’m interested enough to try it with their Gap collaboration! I love the delicate detailing of the collar juxtaposed with the masculine nature of the button-down shirt.

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gap x doen cardigan
Gap x DÔEN
Linen-Blend Cardigan

The beautiful detailing on this navy blue cardigan brings an extra touch of femininity to an everyday piece. It serves as a perfect choice for chillier summer nights.

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gap x doen denim trousers
Gap x DÔEN
High Rise Denim Trousers

With the look of jeans and the feel of soft chambray, you’ll be reaching for these trousers any time you want to look instantly chic but still be comfortable. They also come in a khaki option.

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gap x doen mary janes
Gap x DÔEN
Mary Jane Flats

The brand is well known for its beautiful Mary Janes, so it’s exciting to see those featured as part of the collaboration! They’re available in a gorgeous deep blue that will pair well with just about anything from the limited-edition line.

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gap x doen kids blue dress
Gap x DÔEN
Kids Floral Dress

This pattern is available for both adults and kids, with floral set against a pretty light blue. The colors in this dress are pulled together by a pop of hot pink detailing along the neckline.

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gap x doen baby floral dress
Gap x DÔEN
Baby Smocked Dress

The floral design seen on the adult dresses and skirts can also be found in this lovely dress for kids! The puff sleeves paired with the smocked bodice are classic DÔEN (and this dress is a personal favorite of mine from the collab).

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gap x doen baby gingham dress
Gap x DÔEN
Baby Gingham Dress

Another fun DÔEN design for kids, this adorable blue and white gingham dress comes with poof sleeves, smocking, and a delicate bow at the neck.

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