Hatch Just Launched Their Fall Maternity Collection at Target—And We Want It All!

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Striking the right balance with maternity wear is next to impossible. As your body continues to grow, you want to be comfortable but not look frumpy. We think pregnant moms are perfect the way they are—but sometimes, you need that extra boost to get you strutting through the day.

If you’re like me, you don’t want to spend a fortune on clothes that will only fit for a few months at most. I definitely fall into the budget shopper category when it comes to my maternity wardrobe, and though I want to be the gal sporting the perfectly styled bump, I’m pretty conservative when it comes to dropping big money on 40 weeks of constant body changes.

I’ve always had my eye on HATCH maternity wear, because it’s stylish, cute, and looks incredibly comfortable. The boho-meets-modern prints and silhouettes are universally flattering without being another shapeless muumuu (you know the ones I mean). Plus, they’re designed to get you through pregnancy and wear beyond. HATCH has amassed many celebrity moms-to-be fans including Jennifer Lawrence, Ashley Graham, and Meghan Markle. Honestly, though, the price tag has always kept me browsing without buying. So when HATCH released a line at Target back in February, I was so exited. Now they’re back with a new fall maternity collection at Target.

And the best part? Everything is under $40. Please excuse me while I go fill my cart.



The Hatch x Target fall line is available online starting October 10 and will be in select stores as well. Check out my favorite looks below! 

The Nines by HATCH

3/4 Sleeve Ribbed Jersey Maternity Dress

A staple piece to be dressed up or down, this ribbed jersey dress will hug your bump AND work postpartum.

Also available in black

The Nines by HATCH

Long Sleeve Jersey Maternity Dress

Perfect for the transition to fall, this jersey dress is casual enough to wear everyday and it would look beautiful against outdoor fall colors for maternity photos.

The Nines by HATCH

3/4 Sleeve Tie Waist Maternity Jumpsuit

For jumpsuit fans, this soft jersey number includes subtle puff sleeves and a tie-waist.

The Nines by HATCH

Floral Top

Available October 10

The Nines by HATCH

Classic Cotton Twill Maternity Jumpsuit

Chic overalls for fall? Yes please. Perfect for trips to the orchard, the pumpkin patch, or just hanging around. Early reviews say best for second trimester and postpartum.

Also available in rose pink

The Nines by HATCH

Striped Shirt

Classic stripes in fun, fall colors, wear this atop your favorite maternity jeans, pants, or under overalls as pictured above. Roomy fit, so order down a size if you want it more snug.

Also available in navy stripe

The Nines by HATCH


Grab this fall and winter staple to layer up or wear on its own.

The Nines by HATCH

Striped Dress

We love this black-and-tan striped combo. Initial reviews say it runs roomy, so best for 3rd trimester or size down.

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