Hatch Just Launched a Maternity Line at Target—And We Want It All!

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Striking the right balance with maternity wear is next to impossible. As your body continues to grow, you want to be comfortable but not look frumpy. We think pregnant moms are perfect the way they are—but sometimes, you need that extra boost to get you strutting through the day.

If you’re like me, you don’t want to spend a fortune on clothes that will only fit for a few months at most. I definitely fall into the budget shopper category when it comes to my maternity wardrobe, and though I want to be the gal sporting the perfectly styled bump, I’m pretty conservative when it comes to dropping big money on 40 weeks of constant body changes.

I’ve always had my eye on Hatch maternity wear, because it’s stylish, cute, and looks incredibly comfortable. The boho-meets-modern prints and silhouettes are universally flattering without being another shapeless muumuu (you know the ones I mean). Honestly, though, the price tag has always kept me browsing without buying. So I was extra excited to see that Hatch released a line at Target this very morning!

And the best part? Everything is under $40. Please excuse me while I go fill my cart.



The Hatch x Target line is available online starting today (February 9) and will be in select stores as well. Check out my favorite looks below! 


Read More: Why You Should Treat Yourself to Pregnancy & Postpartum Undies (Plus, Our Favorites to Buy!)