Hatch Just Launched Their Fall Maternity Collection at Target—And We Want It All!

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Striking the right balance with maternity wear is next to impossible. As your body continues to grow, you want to be comfortable but not look frumpy. We think pregnant moms are perfect the way they are—but sometimes, you need that extra boost to get you strutting through the day.

If you’re like me, you don’t want to spend a fortune on clothes that will only fit for a few months at most. I definitely fall into the budget shopper category when it comes to my maternity wardrobe, and though I want to be the gal sporting the perfectly styled bump, I’m pretty conservative when it comes to dropping big money on 40 weeks of constant body changes.

I’ve always had my eye on HATCH maternity wear, because it’s stylish, cute, and looks incredibly comfortable. The boho-meets-modern prints and silhouettes are universally flattering without being another shapeless muumuu (you know the ones I mean). Plus, they’re designed to get you through pregnancy and wear beyond. HATCH has amassed many celebrity moms-to-be fans including Jennifer Lawrence, Ashley Graham, and Meghan Markle. Honestly, though, the price tag has always kept me browsing without buying. So when HATCH released a line at Target back in February, I was so exited. Now they’re back with a new fall maternity collection at Target.

And the best part? Everything is under $40. Please excuse me while I go fill my cart.



The Hatch x Target fall line is available online, with new items continuing to roll out, and will be in select stores as well. Sign up to be notified for restocks if your size is sold out.

maternity fall fashion
The Nines by HATCH

3/4 Sleeve Ribbed Jersey Maternity Dress

A staple piece to be dressed up or down, this ribbed jersey dress will hug your bump AND work postpartum.

Also available in black

navy dress
The Nines by HATCH

Long Sleeve Jersey Maternity Dress

Perfect for the transition to fall, this jersey dress is casual enough to wear everyday and it would look beautiful against outdoor fall colors for maternity photos.

maternity jumpsuit
The Nines by HATCH

3/4 Sleeve Tie Waist Maternity Jumpsuit

For jumpsuit fans, this soft jersey number includes subtle puff sleeves and a tie-waist.

maternity floral dress
The Nines by HATCH

Floral Dress

We love fall florals, and this dress works for everyday wear or for a maternity photoshoot.

The Nines by HATCH

Classic Cotton Twill Maternity Jumpsuit

Chic overalls for fall? Yes please. Perfect for trips to the orchard, the pumpkin patch, or just hanging around. Early reviews say best for second trimester and postpartum.

Also available in rose pink

striped maternity shirt
The Nines by HATCH

Striped Shirt

Classic stripes in fun, fall colors, wear this atop your favorite maternity jeans, pants, or under overalls as pictured above. Roomy fit, so order down a size if you want it more snug.

Also available in navy stripe

nines by hatch
The Nines by HATCH

Elastic Waist Joggers

Who doesn't love a comfy jogger? And this pull-on pair can be dressed up or down.

The Nines by HATCH

Striped Dress

We love this black-and-tan striped combo. Initial reviews say it runs roomy, so best for 3rd trimester or size down.

floral hatch dress
The Nines by HATCH

Floral Dress

Wear this sweet, flattering floral dress with comfy sneakers or booties.

plaid dress hatch
The Nines by HATCH

Plaid Dress

Nothing says fall like a little plaid. This dress is perfect for fall photos, Thanksgiving, or every day work wear.

nines by hatch
The Nines by HATCH

Floral Poplin Dress

Another gorgeous floral dress with balloon sleeves and button front for easy nursing postpartum too!

hatch maternity turtleneck
The Nines by HATCH


Grab this fall and winter staple to layer up or wear on its own.

hatch sweatpants
The Nines by HATCH

French Terry Maternity Sweatpants

No surprise, these cute and comfy French-terry sweats are selling fast!

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