Many parents are committing or recommitting to raising a generation of inclusive children. As parents, we have a unique and important opportunity to teach and shape the young, impressionable minds of the future.
To raise children who grow into adults who welcome and respect all people, we must make sure they see a range of diversity in their toys, books, TV shows, activities, and general daily lives. And as parents, we not only get to choose what we put in front of our kids but also how we spend our money on these items—including what businesses our purchases support.
Below, we’ve rounded up 20 of our favorite kids’ toys, books, and clothes from Black-owned businesses.
Toys and Books
Pirate Paper Doll and Puppet
This printable paper pirate combines craft time with play time!
Home Baking Set
Your little ones can pretend to whip up some yummy food with this adorable home baking set!
Little People, Big Dreams: RuPaul
This book—meant for kids ages 3-8—tells the story of RuPaul's rise to fame and self-love.
Animambo Instrument Set
Your little ones will have a fun time making some music with this colorful instrument set!
Sulwe by Lupita Nyong'o
The Academy Award winning actress Lupita Nyong'o created a powerful children's book about self-esteem and colorism that is a definite must-read.
Silicone Rainbow Stacker
A favorite Montessori toy, this silicone rainbow stacker can be used as a teether, bath toy, or building toy.
available in pastel and neon
Personalized Superhero Puzzle
This customizable puzzle is a fun, personalized gift for the little ones.
Mermaid Dolls
This adorable plush mermaid doll is under $20 and is available in three different skin tones.
Naomi Osaka Barbie Doll
Inspire your little ones with this Naomi Osaka professional tennis player (and change-maker) doll.
The Story of Rap by Caterpillar Books
Teach your littles the history of rap with this fun children's book!
Healthy Roots Zoe Doll
Zoe’s hair is style-able, giving kids the chance to learn more about caring for their curls by practicing on hers. Each doll comes with a curl care kit with hairstyling products.
Kids Activity and Coloring Book
We could all use more screen-free activities. If your kids need something to keep them busy, these printable activities are perfect to keep them entertained.
Little People Big Dreams: Michelle Obama
This empowering book series shares inspiring messages for kids of all ages and in a range of formats, from board books for younger kids to hardcover versions for older kids to boxed sets that are perfect as gifts. This book featuring former First Lady Michelle Obama is no exception and was just released in August 2021.
Kids’ Apparel
Trunk of Hearts Sweatshirt
These adorable organic, screen-printed sweatshirts are available in multiple colors and have matching sweatpants too!
Black/Brown Girls Can Do Anything Fringe Dress
Spread self-love with this cute and inspirational dress for your little ones.
Family Bae Matching Collection
Have a fun family outing with some cute matching sweatshirts!
Foreva? Kids T-Shirt
This playful T-shirt is inspired by the hip-hop duo Outkast.
Shorty Family Coordinating T-Shirts
Take a trip down memory lane with these '90s-inspired matching family tees!
Brush Your Tooth Tee
This adorable organic and printed tee for your sea animal loving littles—or anyone—is available in eight colors.
sizes 12 mon - 6T
