20 Kids Items We Love From Black-Owned Businesses

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kids items from black-owned businesses
Graphic by: Leigh Ryan

Many parents are committing or recommitting to raising a generation of inclusive children. As parents, we have a unique and important opportunity to teach and shape the young, impressionable minds of the future.

To raise children who grow into adults who welcome and respect all people, we must make sure they see a range of diversity in their toys, books, TV shows, activities, and general daily lives. And as parents, we not only get to choose what we put in front of our kids but also how we spend our money on these items—including what businesses our purchases support.

Below, we’ve rounded up 20 of our favorite kids’ toys, books, and clothes from Black-owned businesses. 


Toys and Books

Paper Play and Wonder | Etsy

Pirate Paper Doll and Puppet

This printable paper pirate combines craft time with play time!

kido baking set toy

Home Baking Set

Your little ones can pretend to whip up some yummy food with this adorable home baking set!

little people big dreams rupaul book

Little People, Big Dreams: RuPaul

This book—meant for kids ages 3-8—tells the story of RuPaul's rise to fame and self-love.


Limited Edition Imani Doll

This adorable doll wears a "The Future is Female" T-shirt.

kido instrument toy set

Animambo Instrument Set

Your little ones will have a fun time making some music with this colorful instrument set!

Happy Mango

Sulwe by Lupita Nyong'o

The Academy Award winning actress Lupita Nyong'o created a powerful children's book about self-esteem and colorism that is a definite must-read.

rainbow stacker

Silicone Rainbow Stacker

A favorite Montessori toy, this silicone rainbow stacker can be used as a teether, bath toy, or building toy.

available in pastel and neon

diverse toys
Sweet Berry Lane Shop | Etsy

Personalized Superhero Puzzle

This customizable puzzle is a fun, personalized gift for the little ones.

etsy mermaid doll
ZByOzi | Etsy

Mermaid Dolls

This adorable plush mermaid doll is under $20 and is available in three different skin tones.

Naomi Osaka doll
The Black Toy Store

Naomi Osaka Barbie Doll

Inspire your little ones with this Naomi Osaka professional tennis player (and change-maker) doll.

Pyramid Books

The Story of Rap by Caterpillar Books

Teach your littles the history of rap with this fun children's book!

black owned business toys
The Black Toy Store

Healthy Roots Zoe Doll

Zoe’s hair is style-able, giving kids the chance to learn more about caring for their curls by practicing on hers. Each doll comes with a curl care kit with hairstyling products.

ZByOzi | Etsy

Kids Activity and Coloring Book

We could all use more screen-free activities. If your kids need something to keep them busy, these printable activities are perfect to keep them entertained.

michelle obama little people big dreams
Pyramid Books

Little People Big Dreams: Michelle Obama

This empowering book series shares inspiring messages for kids of all ages and in a range of formats, from board books for younger kids to hardcover versions for older kids to boxed sets that are perfect as gifts. This book featuring former First Lady Michelle Obama is no exception and was just released in August 2021.


Kids’ Apparel

elephant sweatshirt
Yinibini Baby

Trunk of Hearts Sweatshirt

These adorable organic, screen-printed sweatshirts are available in multiple colors and have matching sweatpants too!

Typical Black Tees

Black/Brown Girls Can Do Anything Fringe Dress

Spread self-love with this cute and inspirational dress for your little ones.

KaAn's Designs

Family Bae Matching Collection

Have a fun family outing with some cute matching sweatshirts!

Typical Black Tees

Foreva? Kids T-Shirt

This playful T-shirt is inspired by the hip-hop duo Outkast.

KaAn's Designs

Shorty Family Coordinating T-Shirts

Take a trip down memory lane with these '90s-inspired matching family tees!

brush your tooth tee
Yinibini Baby

Brush Your Tooth Tee

This adorable organic and printed tee for your sea animal loving littles—or anyone—is available in eight colors.

sizes 12 mon - 6T

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