The past year has been a difficult one, with many changes for parents everywhere—especially moms. The pandemic, social movements, and so much more have posed new and ever-changing obstacles for parents, yet moms continue to rise to the occasion and they deserve to be celebrated.
That’s why we’ve partnered with one of our favorite brands, Kohl’s, to launch an exciting giveaway ‘For All the Moms’ to honor all the mamas and mother figures among us. This month-long Mother’s Day social media sweepstakes will give back to moms in a big way with more than 100 winners chosen over the course of a month and a grand total of $14,000 in prizes.
What is the giveaway?
Starting on Monday, April 12 and running for four weeks through Saturday, May 8, the ‘For All the Moms’ giveaway will take place on Instagram and help highlight the wide spectrum of what it means to mother.
Between April 12 and May 8, you can post a photo of what motherhood means to you on Instagram with the hashtag #ForAllTheMomsSweepstakes and tag @Kohls and @TheEverymom. Make sure you’re following both @Kohls and @TheEverymom, too!
- Each week, 25 winners will receive a $100 Kohl’s gift card
- On Mother’s Day, Sunday, May 9, four grand prize winners will receive a $1,000 Kohl’s gift card
We want to celebrate the unfiltered mom moments as well as special motherhood memories women have shared with their children, their own moms, or mother figures in their lives. From childhood throwback photos of yourself and your mom or grandmother to selfies with your kids today—we want to see and celebrate it all.
What type of photo can I share?
We want to make this easy and truly honor motherhood, so share a photo of whatever motherhood means to you! You can enter by posting an in-feed Instagram photo or a snapshot via Instagram Stories.
We want to see the varied, real moments from motherhood and your childhood as you’ve seen and experienced it in your daily lives—from messy kitchens and playrooms to bedtime snuggles and everything in-between. From trying to conceive, pregnancy, and postpartum to everyday life with kids, mom wins, and challenging moments. Or, have a favorite childhood photo and want to spotlight your mom or mother figure? Share that!
- Posed photos
- Candid snapshots
- Throwback pics from your childhood
- Photos of mother figures: grandmothers, neighbors, aunts, friends
- Messy kitchens, messy playrooms
- Postpartum pics
- Bump pics
- Photos with family and friends—anything that celebrates motherhood in its many iterations is what we’re seeking to showcase and celebrate this Mother’s Day
- Make sure you’re following @Kohls and @TheEverymom on Instagram
- Include tags to @Kohls and @TheEverymom in the caption
- Include the hashtag #ForAllTheMomsSweepstakes to be eligible to win
And we encourage you to tag two mom friends or mother figures in your post to let them know about this special giveaway!
We recognize that not all moms look the same. We see biological moms, foster parents, and adoptive mothers, grandparents and godparents, family friends, and peers who have offered that special sense of safety when we need it most. We see those who have lost their moms, have a difficult relationship with their mother, and women who are struggling to become moms themselves. Kohl’s and The Everymom see all the moms, and we’re here to recognize them after an especially trying year.
Now more than ever we want to recognize, appreciate, and applaud mothers for all they do and all they’ve done over the last year—and this special giveaway will do just that. A way to give back, spread love and gratitude, and truly send all moms and mother figures a much-deserved virtual hug for being cherished caretakers, role models, and superwomen in our lives.
Kohl’s and The Everymom see all the moms, and we’re here to recognize them after an especially trying year.
This social media giveaway will begin on Monday, April 12 and run for one month (four weeks) through Saturday, May 8 (giveaway will close at 9 a.m. CST on 5/8/21).
Each week, 25 winners will be randomly chosen to each win a $100 Kohl’s gift card on the following dates:
- Friday, April 16
- Friday, April 23
- Friday, April 30
- Friday, May 7
Then, on Mother’s Day, Sunday, May 9, four winners will be randomly chosen for the ‘For All the Moms’ grand prize: a $1,000 Kohl’s gift card!
NO PURCHASE NECESSARY. Sweepstakes ends at 9:00 A.M. CST on 5/8/21. Open only to legal residents of the 50 U.S. & D.C., 18 years of age or older. Limit one (1) entry per person per period. See Official Rules for full details including entry requirements, entry periods, eligibility restrictions, odds of winning, prize description, and limitations. Void where prohibited.
This post was in partnership with Kohl’s but all of the opinions within are those of The Everymom editorial board. We only recommend products we genuinely love.