Calling all my millennial girlies! Vera Bradley just dropped their fall 2025 collection and, trust me, you’re going to want to check it out. Not only is the brand’s latest line cute on its own, but it’s giving major early 2000s nostalgia by harkening back to the beloved VB patterns of yesteryear. You remember the ones, right?
Vera Bradley bags were all I carried during my high school years—we’re talking 2006 to 2010. There was truly a colorful, quilted pattern to go with every outfit. My very first Vera Bradley bag was a Petal Pink zip-top purse with a shoulder-length strap. That pink, green, and white design was all I could think about for months after I first saw it. And when I finally got my hands on a bag thanks to some hard-earned babysitting money, I was obsessed.
Over the years, my VB collection grew to include several (and I mean several) wristlets, toiletry pouches, wallets, crossbody bags, and totes of all varieties. And don’t even get me started on the iconic Vera duffels and weekenders. I stuffed those things to the brim and swung them over my shoulder for every sleepover, school trip, and family vacation. And I’m still the proud owner of the large size today.
From Java Blue, Hope Toile, and Capri Melon to Mod Floral Pink, Raspberry Fizz, and Purple Punch, I quite literally waited with bated breath for the latest Vera Bradley patterns to drop every year. Though the brand never stopped releasing their colorful quilted bags, my personal style shifted when I went off to college. And while I’ve pared down my collection since then, a few of my tried-and-true favorites still remain in my childhood bedroom’s closet. It’s like a little shrine to my high school era. I think of them fondly and, to be honest, have saved them in the hopes that my daughter might one day love them as much as I did.
Vera Bradley’s nostalgic fall 2025 collection
Vera Bradley has certainly never left my radar as a great brand for quality bags and purses. But their latest drop truly stopped my in my tracks due to its genius throwback marketing. Earlier this week, the company began teasing their fall line with nostalgic imagery. It includes Razr flip phones, digital cameras, and butterfly clips. Then the @verabradley Instagram account officially announced the collection’s launch with a fun VM magazine cover featuring *the* millennial TikTok and IG creator Kate Steinberg.
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To say the brand was speaking right to me with this ad campaign almost feels like an understatement. During a time when the world often feels heavy and adulting is complicated (to say the least), these nostalgic vibes are exactly what I’m craving—and I’m not alone. “This is making my teenage dreams come back to life,” @laurennjade69 commented on one of the latest Vera Bradley Instagram posts.
The fall 2025 collection includes seven new patterns that remind me of the designs I loved so dearly back in the day: Chambray, Blooming Paisley, Rachel Ditsy, Green Birds, Leaf Me Not Paisley, Starstruck Daisies, and Starry Paisley. Of course, the newest patterns come in classic bag options including duffels, totes, weekenders, crossbodys, and backpacks. But there are some more modern-looking styles, too, like the Hathaway tote bag, drawstring backpack, and Astoria shoulder bag. Oh and our girl VB is hopping on the bag charms trend as well.
Shop my favorites from Vera Bradley’s fall 2025 drop!
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Julia Poulter, Senior Managing Editor
With more than 10 years of editorial experience, Julia is passionate about bringing motherhood stories to life and providing moms with interesting and informative parenting content. Prior to joining The Everygirl Media Group in 2019, she served as Executive Editor at Closer Weekly. As The Everymom’s Senior Managing Editor, Julia helps manage the brand’s editorial calendar and content strategy.
