Growing up, I was lucky enough to have an American Girl doll collection that could rival even the brand’s biggest fans (thanks to my generous aunt.) I’m now well outside the target demographic for American Girl dolls, but the brand’s popularity has not waned. They’ve since added Collector Edition dolls in partnership with brands such as Disney and Barbie. But not every little girl is into princesses and pink. So the spooky girlies will be thrilled about the newest American Girl doll: Wednesday Addams. Even The Everymom’s Senior Commerce Editor, Jessica Welsh, said, “Wait, I want her.”
Amassing over 200 million views with the debut of its first season in 2022, Netflix’s hit show Wednesday owes much of its success to its malicious and witty protagonist, who has stolen the heart of viewers worldwide. And now, Season 2 of Wednesday is set to premiere on August 6, 2025. The new Wednesday Addams American Girl doll, designed in partnership with Amazon MGM Studios, aims to capture just what viewers love about her: moody personality, malevolent aura, and the absolute refusal to wear any color but black.
Read on to find out when and where you can find the new Wednesday Addams American Girl doll, how to get one, and more!
When does the Wednesday Addams American Girl doll come out?
The Wednesday Addams American Girl doll will be available for purchase starting July 23, 2025, on the American Girl website and Amazon.
How can I get one?
Wednesday Addams is part of the American Girl Collector Series, so there will only be 6,000 of these dolls available worldwide! In order to get your hands on one, visit AmericanGirl.com or Amazon.com on July 23 and be ready to add the doll to your cart. There is also a one-day early access purchase option available for American Girl Rewards members, so if this applies to you, add it to your cart ASAP.
The new Wednesday Addams Collector Doll is available for purchase starting Wednesday, July 23!
What’s included with the Wednesday Addams Collector Doll?
Inspired by the dark but witty Wednesday Addams character, the doll comes dressed in a black velvet dress with gorgeous white detailing, black kitten heels, and her faux obsidian “W/M” necklace, a gift from her mother. She also wears her signature long black braids and classic black nail polish (on her toes, too!). What really makes the doll special, however, are the little accessories so unique to Wednesday: a Thing figurine, her disembodied sidekick, and two faux piranha bags, a malicious weapon for an even more malicious—if also beloved— character.
FAQs
Why are American Girl dolls so popular?
The core of the American Girl mission is one thing: celebrating the joy of girlhood. The brand aims to open young girls’ eyes to a bigger world and help them discover who they are. From their founding in 1986 with the original 18-inch historical dolls, the brand has grown to include contemporary characters, baby dolls, books featuring original characters, and more. Now, American Girl is tapping into the nostalgia of their original customers—many of whom are moms now. For example, the company launched historical ’90s era dolls in 2023 and (finally!) sold official American Girl Halloween costumes for kids and adults in 2024.
A trip to an American Girl doll store is also a bucket list item for many kids. With locations across the United States, young girls can purchase dolls and even bring their current dolls for lunch, salon treatments, and other adorable activities.
At what age should my child start playing with American Girl dolls?
American Girl recommends their famous 18-inch dolls for kids ages 6+, but they also make dolls for toddlers and children age 4+. From simple baby dolls for toddlers to historical characters with rich, diverse backgrounds for older children, parents should have no issue finding a doll suited for their children’s interests and needs.
How much does an American Girl doll cost?
American Girl’s signature 18-inch dolls range in price from $135 to $295, with the Wednesday Addams Collector Doll falling on the higher end at $295. Bitty Baby dolls, which are intended for toddlers, range from $65 to $105.
Where can I purchase the Wednesday Addams American Girl doll?
The Wednesday Addams Collector Doll will only be available for purchase on the American Girl website and Amazon. It also comes with a numbered certificate of authenticity for collectors.
How do I know if the Wednesday Addams American Girl doll is age appropriate for my child?
The American Girl website categorizes its dolls by age group. The Wednesday Addams Collector Doll is listed as ideal for children 8 years or older.
Rebecca Smith, Editorial Intern
As editorial intern, Rebecca works with The Everymom team on updating existing content, photo sourcing, pitching original articles, and more. She’s passionate about creating authentic and diverse online content, and is thrilled to help women of all ages feel represented by contributing to The Everymom.
