"I swear the algorithm knew I was pregnant before I did. I might be a bit dramatic, but within days of me finding out I was pregnant, my FYP was filled to the brim with baby registry recommendations. One stand-out brand seemed to be Lalo. Moms were giving rave reviews for Lalo’s convenient, minimalist, and thoughtfully designed products.
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After trying quite a few of Lalo’s feeding, bathing, and play essentials, I have to say I get the hype. The only problem? I registered at Target, and at the time I used the post-registry discount to stock up on supplies. Lalo products weren’t available on the site at that time. So I was recently thrilled to discover the brand is now available in Target. But wait—it gets better. I was already pretty chuffed about the Target news when I saw a shocking announcement from the brand earlier this year. They dropped their prices. Yes, you read that right! In an age of rapidly growing inflation and high costs of living, Lalo wanted to give back to their customers by reducing costs.
In addition to being excited about all of this news, I have grown to genuinely love the brand. Below you’ll find my honest review of Lalo, including all of the items I’d absolutely buy again.
About Lalo
Like most first-time moms, I found stocking up on baby essentials for the first time completely overwhelming. To make the process simpler, I focused on researching brands I could trust and use multiple products from. Enter Lalo—the brand creates baby and toddler products that are safe and non-toxic. The products are also beautifully designed to fit seamlessly into family life.
One of the reasons I felt extra confident loading up my registry is because Lalo offers a 100-day risk-free trial. The brand’s commitment to helping families extends beyond products. I love that a portion of sales currently goes to nonprofits like Baby Quest, which provides financial assistance for families pursuing fertility treatments.
Lalo Price Drop
In this day and age, I’m only used to seeing prices rise. So curiosity pushed me to reach out to Lalo to find out what motivated this change in prices.
According to Michael Wieder, cofounder of Lalo, “Since day one, our belief has been to support parents by creating a brand that they could trust for their baby and toddler essentials. While a lot has changed in the past six years, that belief has not. Parents are dealing with the burden of rising costs across the board from childcare to food, and we don’t want to add to that stress. We’ve lowered prices across 90 percent of our catalog to show this commitment, and we’re proud to offer parents the best value while staying true to the high-quality and beautifully designed products we’re known for without compromise.”
The newly lowered prices can be seen across a wide range of products. The cult-favorite high chair went from $235 to $195. Their smocked bib dropped from $29.99 to $16.99 and Play Kits for ages 13 months+ from $135 to $110. The Bath Tub went from $68 to $59, and much more.
Lalo Honest Review: Why I Love the Brand
When pregnant, I shared a bit about how we were keeping things minimalist in our one-bedroom apartment once we welcomed our baby boy. Pre-pregnancy, I didn’t care about minimalist baby gear. Now I get why so many moms are looking for brands with thoughtful designs like Lalo. Motherhood can be very overstimulating, and I find that having simple and sleek baby products in our home stops me from feeling overwhelmed. Their toy kits are a major hero product in our house that also simplify my life by lessening my mental burden (more on that in a minute).
If you’re curious to try the brand for yourself (especially on on your next Target trip), these are the products my family is always grateful to have on hand.
My Family’s Favorite Lalo Products
The Chair
The Chair is pretty famous on social media, and for good reason. The brand tracked over 500,000 baby registry additions of the high chair since launching in 2019. This 3-in-1 high chair is easy to set up (I didn’t even pass off this task to my husband like I do with most baby furniture) and equally easy to clean. I was afraid my baby would find the transition into a highchair uncomfortable or scary. But he was so comfortable and happy from day one in this. He loves sitting in his Lalo highchair even when he isn’t eating so he can watch me cook. I even removed the soft seat to make cleanup extra easy. He doesn’t seem to mind the lack of soft cushioning. I also appreciate how this tool will grow with us, from high chair to booster seat to play chair.
First Bites Full Kit
Speaking of messy eaters, this dining set is also easy to clean—even the bibs. As cute as a fabric bib is, these silicone versions were a game changer. They protect his outfits so I don’t have to change his clothes as much throughout the day. I also love that I don’t have to worry about the materials used in this kit. The Lalo First Bites Full Kit is made from non-toxic, BPA-free, food-grade silicone. And, it exceeds ASTM safety standards. It is also Prop 65 compliant, meaning it’s free from select harmful chemicals like lead and phthalates.
The Play Kitchen
My husband and I share cooking duties, so we thought a play kitchen would be the perfect first big toy to introduce him to. We want to model good behavior for him (like men taking on domestic tasks) and love watching him get busy in his kitchen. Even though no real food is involved, I again appreciate how easy Lalo products are to clean. Sticky messes make their way into every room of our house, even the toy ones. Setting up this kitchen was also a husband-less assembly process. It really did take only five minutes, like the box promised.
Giant Coloring Sheets
My baby loves ripping paper pages out of books and magazines, so I knew a coloring book would end up in crumples within minutes. The problem? I wanted to practice the motor skills required to color even if my baby isn’t quite ready to sit and color peacefully. I like these giant sheets because I can spread them out and use the peel-off adhesive that comes on them to tape down the corners. This way, he can color without feeling tempted to rip the pages (I get it, it makes a satisfying sound!).
The Bath Tub
As I worked my way through reviewing all of our Lalo purchases, I realized I gravitated toward many of their products for safety reasons. Like this tub, which you can transition to a sensory bin once you stop using it for baths. The Lalo Bath Tub is made from non-toxic plastic with an EVA foam backrest for comfort (most baby baths look so uncomfortable for newborns). Like all Lalo products, this tub meets ASTM safety standards and is Prop 65 compliant.
Bath Toy Bin
The first bath toy bin I ordered from Amazon mildewed within a few short weeks. I was never able to get it clean. I should have gone straight for the Lalo version, which I’m happy to report is holding up much better. All you have to do to give it a good clean is rinse it with warm soapy water and let it air dry.
The Play Box: 3-4 Months
I’ll be the first to admit that I didn’t understand the appeal of toy subscription boxes before I had a baby. But now, I’m hooked. I didn’t realize how difficult it was to source a fun selection of age-appropriate toys for infants and toddlers. When we first tried the 3-4 month Play Box, I loved how much work it took off my plate. Often, parents are told to hire help, like childcare or a housekeeper, to reduce their physical and mental workload. But I find that to be very privileged advice that doesn’t financially or logistically work for many families (including ours). Signing up for a toy box subscription is a great way for parents to relieve that mental load without committing to the expense of hiring help.
I’m not the only one who adores these Play Boxes. Dads do, too. My husband is a research scientist, and I was pleased to hear the other dad scientists were raving about the Lalo boxes at the lunch table.
The Play Box: 13-15 Months
The only reason I don’t have an ongoing Lalo toy box subscription is because my son is the first grandchild on my side. As a result, he has no shortage of toys. That being said, when I recently sensed he needed some new toys designed for his current developmental stage, I ordered the 13-15 month box. He’s not quite there yet age wise, but I knew he would love that box’s selection, and he does.
One of the biggest surprises with the Play Boxes is how often he returns to the older toys in new ways as he matures. I try to stretch these boxes as far as I can. I start them a bit early, and if he gets bored of them, I pack them away and bring them back out later for a fresh perspective. I’m happy to report he still plays with the toys from his 3-4 month toys as much as he does with the 13-15 month ones.
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Why You Can Count on Us
The Everygirl Media Group has brought valuable content to our readers for 12+ years. In 2018, The Everymom set out to ensure that all moms know they’re not alone. If you find yourself seeking advice on how to style the latest fashion trend or searching for the best kid-friendly coffee table, we have the answers. And if you’re wondering what’s actually worth it from a sale or looking for a review of the hottest new kids’ product, we’ve got that covered too. From our annual Registry Awards and beloved holiday gift guides to the shopping round-ups you find on our site every day, The Everymom commerce team is well-versed in sifting through thousands of products to curate a digestible list for you. We combine our own experience with in-depth research to bring you a selection that meets our high standards for both fashion and function.
Jacqueline DeMarco, Contributing Writer
Jacqueline DeMarco is a freelance writer based in Southern California who graduated from the University of California Irvine with a degree in Literary Journalism. She has written on a wide range of topics including finance, travel, and wellness for publications such as The Everygirl, Coveteur, Girlboss, and Apartment Therapy. When not whipping up articles, she works with consumer brands like Gorjana, Voluspa, Underclub, The Well, and St. John to help tell their brand stories.