Product Reviews

Is This Celeb-Loved Pregnancy Pillow Actually Worth It? I Tried It Out

written by MORGAN FLAHERTY

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Is This Celeb-Loved Pregnancy Pillow Actually Worth It? I Tried It Out
Graphics by: Caitlin Schneider
Is This Celeb-Loved Pregnancy Pillow Actually Worth It? I Tried It Out
Graphics by: Caitlin Schneider

It happened around the six- to six-and-a-half-month mark of pregnancy. Suddenly, I went from sleeping fine to feeling like it was simply impossible to find a comfortable position at night to be able to get a little shut-eye. Between the jolt of sciatica, the round ligament pain, and overall discomfort (isn’t pregnancy great?), I quickly went from eight hours of sleep to becoming a part-time insomniac.

While this is my second pregnancy, I find myself in the group of pregnant people who seemingly forgot how painful the third trimester of pregnancy could be. But I quickly realized it was time to bring back an old, must-use item of mine: the pregnancy pillow.

Although they come in all shapes and sizes, a pregnancy pillow is typically a specialized type of pillow. Pregnancy pillows give support, alleviating some of the discomfort associated with a growing belly by supporting the belly, back, hips, legs, and head.

I didn’t mind the pregnancy pillow I used during my first pregnancy, but it was never my favorite. I had purchased a cheap option off of Amazon that got the job done. However, its cumbersome size and lack of ability to properly wash it made it so I didn’t hold onto it between pregnancies. Because of this, I found myself in the market for a new pregnancy pillow for my second go-around. And, as always, social media-targeted advertising didn’t let me down when it recommended a new option for me to try: the bbhugme pregnancy pillow. Below, I’m giving my honest review of the bbhugme pregnancy pillow. Find out where to find one, if it’s worth it—plus, a list of pregnancy pillows to fit every budget.

What is the bbhugme pregnancy pillow?

While there are many, many pregnancy pillows to choose from, the bbhugme pregnancy pillow has become a popular option due to its versatility. It has even gained celebrity fans such as Sofia Richie Grainge. The brand was founded in 2013 by three Norwegian chiropractors who specialized in maternity care. They sought to create a pregnancy pillow that was adjustable and gave full-body support.

The pillow is unique in its design, which is made with three parts. There’s an inner pillow, filled with microbeads, an outer cover, and two “Pebbles” that secure the cover. The Pebble on each end can be adjusted, moving inward to create more firmness or outward for more lax support.

Pregnancy Pillow
bbhugme
Pregnancy Pillow

7 colors and patterns available

Shop Now

bbhugme pregnancy pillow specifications and size

The inner pillow measures 55 to 57 inches in length and 7.5 inches in height. Once assembled, you’ll also have extra lax fabric on either end of the Pebbles (it looks quite a bit like a taffy wrapper, in my opinion).

The inner pillows are filled with ultra-fine EPS (Expanded Polystyrene) microbeads, which give the pillow its comfort and adjustability. The pillow covers are spun from 95 percent cotton and 5 percent spandex jersey and are Standard 100 by OEKO-TEX Class 1 Certified.They’re machine washable and then can be hung to dry. And the Pebbles are made from 100 percent BPA-free silicone.

Helpfully, the bbhugme pregnancy pillow also comes in a reusable fabric bag. This means you can travel with it or store it without issue (eliminating a problem I had with my first pregnancy pillow).

Where to buy the bbhugme pregnancy pillow

Available for $219, the pregnancy pillow is available in five colors: Dusty Pink, Seashell Beige, Eucalyptus, Dusty Olive, Blushing Roses, Midnight Blue, and Stone. You can also buy the nursing pillow for $105, available in three colors: Blue Melange, Grey Melange, and Pink Melange. Additionally, you can buy different color covers for each without needing to buy the pillow as well.

You can buy the bbhugme pregnancy pillow at the following locations:

Honest review: my experience with the bbhugme pregnancy pillow

Now, there’s simply no denying the obvious: This is an expensive pregnancy pillow. With so many options available (a bulk of them under $100), it can be hard to justify what could make it worth shelling out over $200 for this one. But having tested it for a few months now, I can attest to the difference I feel in this versus my cheaper alternative.

bbhugme pregnancy pillow review
Source: Morgan Flaherty

For one, the versatility is something that makes me feel like I’ll use this pillow far past pregnancy. At night, I wrap the pillow in a U-shape through my legs, hugging my back and belly. I’ve also gotten a lot of daytime use from the pillow. I work from home, and as I’ve gotten more uncomfortable, that work sometimes happens in bed. I’ve used the bbhugme behind my back or across my front as a workaround desk for my computer to sit on top of. In fact, it’s such a versatile product that my mother-in-law ended up picking one up for herself after seeing mine.

The cooling factor is also incredibly helpful. One of the many not-so-sexy parts of pregnancy is night sweats. During the third trimester, they’ve been out of control. My last pregnancy pillow was comfy and cozy but also basically a heat bomb. The more breathable microbeads make this feel constantly cool in a way that’s incredibly refreshing.

Features that set the bbhugme pregnancy pillow apart

There are a few main features that I’d say set the bbhugme pregnancy pillow apart from a lot of its competitors. These are:

Adjustable firmness

Whether you want something super firm or a more squishy material, you can simply adjust the Pebbles to make the inner pillow as hard or soft as you want.

Cooling features

While this doesn’t have any aspect that you can stick in the fridge ahead of time, the microbead material does make the interior pillow feel nice and cool each time you use it. This helps the pillow feel more breathable at night, especially if you find yourself easily overheated.

Washable cover

Unlike many pregnancy pillows that come as a pre-filled cushion, the inner pillow and cover are separate from each other. The cover is machine washable and can simply be laid out to dry.

Five-point body support

The flexibility and versatility of the pillow support your back, front, hips, head, or wherever else you need it. That makes it easy to use both during and after pregnancy.

bbhugme pregnancy pillow review
Source: cottonbro studio | Canva

Is the bbhugme pregnancy pillow worth it?

The price point of the bbhugme pregnancy pillow makes it an investment. But, in my opinion, the investment has been worth the price. The versatility of the product has made it useful both during the end of my second trimester and up to now as I’m nearing the end of my third (and getting more and more uncomfortable). I use it during the night and day. I’m certainly getting my money’s worth as far as how often it gets used.

Certainly, if you only plan on using a pregnancy pillow during pregnancy, there are other, cheaper options you may want to consider. For someone that just wants it for their third trimester and then plans to get rid of it, a less expensive pregnancy pillow can likely fit the bill just fine.

However, if, like me, you plan on using your pregnancy pillow as a body pillow postpartum and beyond, the investment of the bbhugme begins to be more worth the price you’re paying. Unlike one of the wedge pillows or a U- or C-shaped pregnancy pillow that takes up quite a bit of real estate on the bed, the bbhugme is a long, straight line that can easily be kept behind or in front of your regular pillows when not in use. It looks cute and never stands out as a cumbersome addition to the bedtime routine. So, if you’re in the market for a pregnancy pillow that will work wonders during pregnancy and beyond, the investment of the bbhugme may just be worth it.

More pregnancy pillows to consider

Looking for other pregnancy pillows to consider? These are some options at different price points you may want to look into. Plus, a few of these pillows are currently on sale.

$75 and under pregnancy pillows

Cuddle Pregnancy Pillow
Amazon | Boppy
Cuddle Pregnancy Pillow

$40

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Pregnancy Pillow
Amazon | Momcozy
Pregnancy Pillow

$45

Shop Now
Pregnancy Pillow
Frida
Pregnancy Pillow

$55

Shop Now
Cooling Pregnancy Pillow
Amazon | Pharmedoc
Cooling Pregnancy Pillow

$55

Shop Now
Bub's Maternity Pillow
babybub.
Bub’s Maternity Pillow

$75

Shop Now

$100 and under pregnancy pillows

Pregnancy Pillow
Wildbird
Pregnancy Pillow

$88

Shop Now
Side Sleeper Wedge Body Pillow
Belly Bandit
Side Sleeper Wedge Body Pillow

$90

Shop Now
The Pregnancy Pillow
Amazon | Newton
The Pregnancy Pillow

$90

Shop Now

$200 and under pregnancy pillows

Wiggle Pillow
Buffy
Wiggle Pillow

$109

Shop Now
Pregnancy Pillow
Bearby
Pregnancy Pillow

$199

Shop Now
360° Body Pillow
Yana
360° Body Pillow

$199

Shop Now

$200 and over pregnancy pillows

Pregnancy Pillow
bbhugme
Pregnancy Pillow

$219

Shop Now
Hugl Cooling Body Pillow
PLUFL
Hugl Cooling Body Pillow

$289

Shop Now

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Morgan Flaherty
ABOUT THE AUTHOR

Morgan Flaherty, Contributing Writer

Morgan is full-time writer, editor, and mom. Along with her work as a contributing writer for The Everymom on all things Disney World, beauty products, and the latest fashion trends, her writing has appeared in Well + Good, InStyle, Scary Mommy, Byrdie, and Baby Chick.

Products included in graphics linked within the article. Feature graphic images credited to bbhugme.