Small Business Saturday: Shop 20 Holiday Gifts We Love

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For the holidays this year, I am choosing to spend my money with more small and Black-owned businesses, especially on Small Business Saturday. It is no secret that the pandemic has been hard on everyone. But some of the most prominent hardships have been on small businesses. In the past, buying from big corporations and popular name brands was fun, exhilarating, and gave me a sense of pride. This year, though, I feel small businesses continue to need and deserve it more right now.

I come from a family of small business owners, so I know firsthand how difficult this pandemic has been. My dad, who owns an indoor plant and fairy garden shop, struggled when the pandemic threatened to shut down his spring and summer markets that bring in most of his revenue last year. My sister, who makes upscale personalized gift boxes and handmade pottery, was frantic when shipping times were extended and her pottery studio shut down.

When I shop with small businesses, I love knowing my money is going to help an actual person feed themselves or their families, help keep the lights on for one more month, or help fund a lifelong dream that’s finally coming true. Here are a few of our favorite items from small and BIPOC-owned businesses to add to your gift lists this Small Business Saturday and beyond.


For You

Almanac Supply Co.

Rose + Coconut Milk Bath

Love baths during the cold winter season? This vegan bath milk powder works to soften and hydrate your skin while you soak.

Etsy | LWB Designs

14K Gold Personalized Bracelet

Add your initials, name, your kids' names, or a favorite word to these bespoke bracelets.

2 Queens

Coffee, Tea, and Bees Gift Set

This gift set includes your choice of coffee, tea, and a jar of Summer Wildflower Honey.

Etsy | The Letter Garden Shop

Monogrammed Plush Robe

Give the gift of comfort and warmth with this personalized plush robe you're sure to wear again and again.

3 colors available


Initial Necklace

An editor-favorite gift, this simple gold necklace can be personalized with any initial and is perfect for everyday wear.

available in gold, silver, and rose gold

For Kids

Etsy | Sparks and Daughters

Personalized Pom-Pom Hat

Your LO will adore this cute-yet-practical hat that can be personalized with their initial.

2 embroidery colors available

Etsy | Sweet Berry Lane Shop

Personalized Superhero Puzzle

Doing a puzzle with your kids this winter break can be even more special with this custom superhero set!

boy and girl versions available

Etsy | PIGZ Store

Kids Ceramic Piggy Bank

We love a classic piggy bank and this handmade option comes in four fun colors.

Happy Mango

Uncle Goose Chinese Blocks Set

Start teaching your children the basics of Mandarin with these wooden blocks featuring animal names.

Etsy | OnWoodLt

Montessori Counting Board

Help kids practice counting, addition, and subtraction with this handmade counting board that includes numbers up to 20.

For Grandparents

Etsy | Black Butterfly Signs

Personalized Doormat

Welcome guests with this custom doormat that can be personalized with a last name, initial, and more.

Etsy | Why Not Stop N Shop

Grandpa Est. Pullover

Give a new grandparent this fun quarter-zip sweatshirt personalized with the year they welcomed their first grandchild.

13 colors available

Blk & Bold

Coffee or Tea Subscription

Who wouldn't love a coffee or tea subscription?! Select your flavors of choice from this company that does good with your purchase by donating 5% of sales to youth needs.

Etsy | Emma and the Bean Home

Grandchildren Pillow

Personalized gifts are always extra-special! Give a proud grandma or grandpa this custom pillow adorned with their grandkids' names.

Etsy | Kingsley Leather

Handmade Leather Cufflinks

These personalized leather cufflinks are handmade and can be customized with any letter!

For Mom Friends

Etsy | The Messy Bun Boutique

Paisley Hair Scarf

An editor-favorite accessory, this colorful fall hair scarf is sure to spruce up any outfit—plus, it's less than $10!

Perry N Ryan

Celebration of Womanhood & Sisterhood Print

This pretty print would be the perfect addition to a friend's home office, living area, bedroom—anywhere! Note: this print doesn't come framed.

The Bee & The Fox

Tough as a Mother Tee

We love the saying on this classic white tee that any strong mama would proudly add to their mom uniform wardrobe.

Etsy | The Pink Locket

'Today I Will Slay' Jewelry Dish

Choose from three different sayings to feature within this handmade jewelry dish to jazz up any bedside table.

Etsy | Belier Handmade

Spa Gift Set

This gift set would make a thoughtful and much-appreciated hostess gift—or just a fun holiday gift for a gal pal! It includes a handmade soap bar, soy candle, matchbox, bath salts, and a greeting card.

Our Go-To Gift for Kids of All Ages This Holiday Season