10 Target Essentials Our Editors Are Buying Now

I have two picky eaters on my hands (even my 1-year-old is already picky, why!?) so I try to find snacks and pouches that contain essential nutrients, since I know they aren’t going to reach for a plate of fresh veggies anytime soon. Cerebelly pouches are a solid go-to (and I love that they are available at Target!). The pouches are organic, veggie-first—resulting in a lower sugar profile and more nutrition—and crafted from whole foods. Ingredients are free of the big eight allergens: soy, dairy, fish, shellfish, tree nuts, peanuts, wheat, and eggs. The pouches are even shelf stable, so they are a great choice to keep in our pantry, in my diaper bag, and in our stroller for trips to the playground.
— Amanda, Senior Manager of Brand Partnerships

The back-to-school and daycare sickness season is no joke. Both my kids have already stayed home sick, and we're only a month into school. So I'm stocking up on cold meds and these saline Boogie Wipes to keep their poor noses from getting too raw.
— Kathy, Editor

A dependable tote bag (plus, one that’s stylish) is an everyday essential in my life, and I love the size and simplicity of this option from Target. I have a well-loved black tote that I’ve used for years and am looking to add another hue to my wardrobe this fall with the Brown/Gold colorway (how fun that it’s reversible!?). Not only will it hold my laptop and other work items, but it’s a great size for travel, too. And it has lots of extra room to tote around everything your kids need and could even be used as a diaper bag.
— Julia, Managing Editor

There are sooo many reusable cups out there, and I’m here to tell you that this $10 option from Target is the only one you need. This 25oz stainless steel cup comes with a silicone lid and straw and is available in three chic colors: white, black, and mint. It’s the perfect size for keeping me hydrated during my day and fits in my car’s cup holder to easily take on the go. It keeps drinks cold and, so far, the vacuumed-sealed lid has prevented spills. For the price, this is a 10/10 daily essential for me!
— Julia, Managing Editor

Since buying and moving into our first home about 1.5 years ago, I find myself buying baskets nonstop. It’s almost at an embarrassing level. They help to keep my home organized and I use them in my office (my personal snack storage solution), in our playroom to organize toys, in my kids' rooms to house their diapers and lotions, in our pantry to stock products, and more. Please tell me I’m not the only one on a storage bin buying bender? There are tons of great looking and affordable baskets at Target, but these are a current favorite and we have about 10 of them in various sizes.
— Amanda, Senior Manager of Brand Partnerships

These fabric drawer organizers took my bra and underwear drawer from a cluttered mess into an intentionally-organized space that would make Marie Kondo proud. Laundry is so much easier to put away now that everything has its place. Now if only I could find the time to organize every clothing drawer for me and my family.
— Kathy, Editor

This is the third year in a row I’m buying these cozy UGG dupes for my 6-year-old son. We live in Brooklyn, NY, so we walk to and from school every day. By January, that walk turns COLD, and there’s no choice but to focus on warmth for the footwear.
— Roberta, Editor-in-Chief

If you've been around for a while, you know how much our entire team loves a good Target tank. I'm also constantly on the lookout for great layering pieces, so when I saw this new tank style at Target, I immediately picked one up. This seamless ribbed material is thick, flattering, and supportive, so it not only looks great, but you could go braless if you choose. I already know that this is going to be my go-to layering tank for all of fall and winter.
— Jessica, Associate Commerce Editor

I always stock up on this Versed mask (especially in the winter and fall when my skin feels a little more dull than usual). This gentle exfoliating mask ends up being my weekly self-care ritual!
— Roberta, Editor-in-Chief

During one of my recent two-hour Target trips (you know the ones), I stumbled across the perfume section for the first time. As I was smelling all of the options, I picked up this Cloud Musk hair and body mist and immediately fell in love. It's the perfect light and clean scent that's great for everyday wear, and I always get compliments when I wear it. You'd never guess that it's only $10.
— Jessica, Associate Commerce Editor