"As an expectant mom currently 24 weeks pregnant with my first child, I’m in full-on prep mode when it comes to buying baby gear and adding must-have items to my registry. From a stroller and car seat to a bassinet and baby carrier, I want to make sure we have everything we need when our little one arrives this fall. But with President Trump’s tariffs impacting the cost of (already expensive) baby gear, I keep wondering if products on my registry will jump up in price. And, knowing the likelihood of that happening could come any day, should I stock up on the items now to avoid overpaying?
Mockingbird price changes
While many popular baby gear brands have already increased their prices due to tariffs, some are notifying potential customers of cost changes ahead of time. On Monday, May 12, Mockingbird—the makers of a single-to-double stroller and high chair that are favorites among moms—was the latest company to announce price adjustments to their products.
“As you’ve likely seen, new tariffs have been drastically impacting the global supply chain since February, leading to a wave of price increases on baby products. As parents ourselves, we know all too well the impact this has had on families, so we’ve been doing everything we can at Mockingbird to shoulder these new costs ourselves—but at this point, increasing our prices has unfortunately become unavoidable,” a statement on their website explained.
I was, thankfully, notified about the Mockingbird price changes via newsletter ahead of time and made the decision to purchase the stroller on my registry a day before the increase went into affect. Their single-to-double stroller went from $450 to $599 and though it was an unexpected add to our monthly budget, I was happy to save the $150 in the long run by purchasing the stroller a bit earlier than I actually need.
If you, like me, are wondering what baby brands may be raising the cost of their products next, I’m here to help. Whether you’re pregnant and purchasing these items for your future kiddo or buying baby shower gifts for loved ones, it’s helpful to know the best time to purchase to avoid tariff pricing, when possible. Below, I’m breaking down everything you need to know about baby gear price changes and when you should buy items ahead of time, if your budget allows.
Why are tariffs affecting baby gear pricing?
President Trump’s tariffs are essentially additional taxes placed on imported goods. Adding tariffs onto certain products makes them more expensive for the consumer, so the goal behind them is to encourage people to instead buy locally and stimulate the U.S. economy. But with 95 percent of strollers and three-quarters of toys and infant furniture imported from China, the imposed 145 percent tariff rate on Chinese goods is directly impacting baby gear pricing in America. According to an article in The Wall Street Journal, manufacturers from elsewhere can’t efficiently live up to the U.S.’s rigorous safety standards, so parents have no choice but to eat the cost of vital baby products.
Though the U.S. and China recently agreed to significantly reduce tariffs on each other for the next 90 days, many baby brands have still increased prices in preparation for these rising production costs.
Baby brands that have already implemented price changes
Online baby gear retailer Albee Baby recently published this helpful list of the popular brands that have recently raised their prices:
- Chicco: As of March 10, 2025
- Doona: As of April 22, 2025
- Valco: As of April 30, 2025
- Britax: As of May 1, 2025
- BOB: As of May 1, 2025
- Silver Cross: As of May 1, 2025
- Clek: As of May 1, 2025
- Romer: As of May 1, 2025
- Cybex: As of May 1, 2025
- Larktale: As of May 1, 2025
- Veer: As of May 1, 2025
- WAYB: As of May 1, 2025
- UPPAbaby: As of May 5, 2025
- Bumbleride: As of May 5, 2025
- Baby Jogger: As of May 11, 2025
- Graco: As of May 11, 2025
- Mockingbird: As of May 12, 2025
Shop baby brands raising prices soon
According to Albee Baby, the following brands are increasing prices on their popular baby products in the coming days or weeks. If you’re in the market for any of the items linked below and your budget allows you to buy them now, it may save you significant money in the long run.
Bugaboo: Prices increase on May 20, 2025
Joolz: Prices increase on May 20, 2025
Maxi-Cosi: Prices increase on May 28, 2025
Thule: Prices increase on June 2, 2025
Stokke: Prices increase on June 16, 2025
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The Everygirl Media Group has brought valuable content to our readers for 12+ years. In 2018, The Everymom set out to ensure that all moms know they’re not alone. If you find yourself seeking advice on how to style the latest fashion trend or searching for the best kid-friendly coffee table, we have the answers. And if you’re wondering what’s actually worth it from a sale or looking for a review of the hottest new kids’ product, we’ve got that covered too. From our annual Registry Awards and beloved holiday gift guides to the shopping round-ups you find on our site every day, The Everymom commerce team is well-versed in sifting through thousands of products to curate a digestible list for you. We combine our own experience with in-depth research to bring you a selection that meets our high standards for both fashion and function.
Julia Poulter, Senior Managing Editor
With more than 10 years of editorial experience, Julia is passionate about bringing motherhood stories to life and providing moms with interesting and informative parenting content. Prior to joining The Everygirl Media Group in 2019, she served as Executive Editor at Closer Weekly. As The Everymom’s Senior Managing Editor, Julia helps manage the brand’s editorial calendar and content strategy.
Feature graphic images credited to: Mockingbird, Bugaboo, and Graco.