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Amazon Prime Day 2023: The Deals You Can’t Miss This Year

written by THE EVERYMOM EDITORS

The Everymom’s product selections are curated by the editorial team. If you buy something through our links, we may earn an affiliate commission, at no cost to you. We only recommend products we genuinely love.

amazon prime day product collage"
amazon prime day product collage
Graphics by: Aryana Johnson
Graphics by: Aryana Johnson

Amazon Prime Day is here again! If you’ve been waiting all year to purchase some of Amazon’s bestselling products—everything from a Fire Tablet to a Robot vacuum—now’s your chance. To help your shopping go smoothly, The Everymom editors rounded up some of their favorite products (in no particular order!) that are on mega sale during Prime Day this year.

Prime Day is actually not just one but two days—Tuesday, July 11 and Wednesday, July 12—so if you miss out on your favorite item or simply need an extra day to browse deals online, this year’s sale is perfect for you. If you’re not familiar with Amazon Prime Day, read for more info and scroll down to our shopping picks below!

 

What is Prime Day?

Prime Day is an Amazon online sale event exclusively for Amazon Prime members. It started back in 2015, the year Amazon celebrated 20 years of e-commerce business.

 

When is Prime Day 2023?

Prime Day is actually two days: Tuesday, July 11 and Wednesday, July 12, 2023. This year, Prime Day returns for our summer shopping enjoyment, meaning major savings on Amazon brand products, top-rated kitchen gadgets, best sellers, Prime wardrobe finds, and more.

 

What’s on sale for Prime Day?

In 2022, some of the top products sold in the U.S. ranged from tech gadgets to family entertainment finds, and even personal health items like the Waterpik Electric Water Flosser, iRobot Roomba Robot Vacuum, MyQ Wireless & WiFi Enabled Smart Garage Door Opener, LifeStraw Personal Water Filter, and Kids Against Maturity: Card Game for Kids and Families.

This year, we still expect gadgets and Amazon brand products like Echo and Kindle to be top sellers, along with products people are seeking for outdoor entertainment, travel, and home upgrades.

 

How do I know Prime Day deals are going to be the best prices?

According to Amazon, Prime members saved more than $1.4 billion during Prime Day last year. But you may want to price shop as other retailers are now running similar sales at the same time. If 2023 is similar to last year, we can also expect to see adjacent Prime Day sales from Target, Kohl’s, Walmart, Home Depot, and more.

Additionally, Amazon offers limited “Lightning Deals” throughout the days, so it could be worth checking back.

Shop all Amazon Prime Day Deals

 

Baby & Kids’ Deals

stroller
Baby Jogger
City Select 2 Single-to-Double Modular Stroller

Normally $730 and on sale for $325 (!!), this is the deal you don't want to miss. A winner of The Everymom's 2023 Registry Awards, the convenience of this stroller is unmatched with its ability convert to over 20 seating configurations for one or two kids.

Shop now
reusable water balloons
SOPPYCID
Reusable Water Bomb Balloons

These reusable water balloons are THE toy of the summer. Plus, they're better for the environment.

Shop now
slumbered
SlumberPod
Portable Privacy Pod Blackout Canopy Crib Cover

Another Registry Awards winner, this is the perfect sleeping pod for traveling or leaving at the grandparents' house.

Shop now
Baby Balance Bike
Bobike
Baby Balance Bike

Toddlers will improve balance skills and have a blast riding this adorable (and affordable!) four-wheeler bike.

6 colors available

Shop now
pacifiers
NUK
Orthodontic Pacifiers

A deal on a quality pacifier for baby is always a good idea.

Shop now
Gupamiga
Gupamiga
Foldable Baby Playpen

Keep little ones safely contained for (supervised) exploratory play.

3 colors available

Shop now
Hiccapop
Hiccapop
Travel Booster Seat With Tray

The Hiccapop Omniboost is perfect for outdoor events. It's lightweight and easily folds down for travel to the beach, camping, or a friend's house. Plus, it has over 23,000 reviews on Amazon with the vast majority rating of them being 5 stars.

For ages 6 months-3 years.

3 colors available

Shop now
Wiscky
Wiscky
Retractable Baby Gate for Stairs Doorways

Gates on stairs are essential for baby-proofing your home. This retractable gate comes in three neutral colors to match your home decor.

Shop now
Walkie Talkie Set
Wishhouse
Walkie Talkie Set

A perfect gift for little ones to work on their communication skills, whether at play with each other or communicating with parents and caregivers when out and about.

multiple colors sets available

Shop now
Splash Pad
HITOP
Splash Pad

Outdoor fun for the kids for under $20? Sign us up. This splash pad is available in ocean or mermaid-themed designs.

Shop now
bassinet
Graco
Pack ‘n-Play Dome

4 colors available

Shop now
willow wearable breast pump
Willow
Wearable Breast Pump

Our editors love Willow's wearable breast pump for hands-free pumping—and now's the time to buy it for $150 off! We love that it's quiet, portable, and easy to use.

Shop now
magnatiles 100 piece set
Magna-Tiles
Magna-Tiles 100-Piece Clear Colors Set

Usually over $100 for this 100-piece set, Magna-Tiles keep kids entertained for hours—we highly recommend!

Shop now
WaterWipes
WaterWipes
Sensitive Baby Wipes (12-Pack)

The Everymom editors swear by WaterWipes—made with 99.9% water—because they're unscented, hypoallergenic, and perfect for sensitive baby skin. Buy them now in bulk to stock up!

Shop now
Qool Stroller
Joovy
Qool Stroller

This stroller is highly customizable and converts from a single to a double or triple. Plus, the seat fabric is removable and machine washable. It's a great product for the price, and you will save an additional 15% on Prime Day.

4 colors available

Shop now
prime day Sensory Swing
Outree
Sensory Swing

Made of 100% cotton canvas, these sensory swings can be used indoors or outside for a comfortable spot where kids feel safe.

Shop now
prime day Manhattan Toy Company
Manhattan Toy Company
Skwish Rattle and Teether

We love Manhattan Toys like this classic, multi-sensory clutching rattle that encourages gross motor skills like grasping and reaching.

Shop now
bouncy house
FBSPORT
Inflatable Bounce House
Shop now
prime day play table
Skip Hop
Explore & More Activity Table

Another great play option for your little one, this table includes developmental activities and transitions to two stages of play for babies and toddlers.

Shop now
Classic Wooden Peg Puzzles (3-Pack)
Melissa & Doug
Classic Wooden Peg Puzzles (3-Pack)

This set of three educational puzzles helps kids practice hand-eye, fine motor, and problem-solving skills.

Shop now
Melissa & Doug
Melissa & Doug
Wooden Fold & Go Barn, Animal, and People Play Set

This cute Melissa & Doug wooden toy folds up for storing or taking on-the-go and promotes imaginative play for kids ages 3+.

Shop now
childproof locks
Eco-Baby
Magnetic Locks

Highly recommended by one of our editors, this magnetic safety locks set is an easy and effective way for you to babyproof your home.

Shop now
prime deal
Childom
Musical Toys Set

Musical toys are always a surefire hit with the little ones, and this set comes with plenty of options. It is also made of non-toxic material.

Shop now
stroller
Summer Infant
3Dcore Convenience Stroller

Snag this highly rated and ultra-affordable stroller that is perfect for travel.

5 colors available

Shop now

 

Home Deals

irobot
iRobot
Roomba 692 Robot Vacuum

Feel like you're constantly vacuuming? Get a little help with this iRobot Roomba model. You can set up automatic cleaning cycles through the Roomba app to ensure your home is always guest-ready.

Shop now
Electric Kettle with Stainless Steel Filter and Inner Lid
COSORI
Electric Kettle with Stainless Steel Filter and Inner Lid
Shop now
Original Foam Mattress
Casper
Original Foam Mattress

30% off!

6 sizes available

Shop now
Dyson cordless vacuum
Dyson
V11 Cordless Vacuum
Shop now
Duo Crisp 11-in-1 Air Fryer and Electric Pressure Cooker Combo
Instant Pot
Duo Crisp 11-in-1 Air Fryer and Electric Pressure Cooker Combo

Save counter space (and money) with this 11-in-1 kitchen appliance that serves as a pressure cooker, air fryer, steamer, dehydrator, and more.

Shop now
stashed reusable bags
Stasher
Reusable Silicone Storage Bags

2 colors available

Shop now
K-Slim Coffee Maker
Keurig
K-Slim Coffee Maker

4 colors available

Shop now
prime day coffee Nespresso
Breville
Nespresso Vertuo Next Coffee & Espresso Machine

Our editors love Nespresso machines for making Starbucks-level coffees, lattes, and cappuccinos at home.

Shop now
Ninja
Ninja
Mega Kitchen System

Hello, morning smoothies! Our editors love Ninja products for all our blending and food processing needs.

Shop now
Goodful
Goodful
All-In-One Nonstick Pan and Lid with Beechwood Turner

This multipurpose kitchen essential replaces multiple pots and pans to save space (and look chic).

Shop now
dyson air purifier
Dyson
Pure Hot+Cool™ Air Purifier

30% off!

Shop now
Crock-Pot
Crock-Pot
6-Quart Cook & Carry Programmable Slow Cooker

There's nothing better than saving time by meal prepping Crock-Pot dinners throughout the week. Add this to your small kitchen appliances collection, and we promise you'll get lots of use out of it!

Shop now
kitchenaid stand mixer
KitchenAid
Artisan Mini Stand Mixer

9 colors available

Shop now
amazon basics dumbbells
Amazon Basics
Neoprene Workout Dumbbells
Shop now
desk chair
Hbada
Ergonomic Office Chair

Upgrade your home office set up while the price is right.

3 colors available

Shop now
shark vacuum
Shark
Navigator Lift Away Upright Vacuum
Shop now
Egyptian cotton sheets
Lane Linnen
100% Egyptian Cotton Sheets

10+ colors & sizes available

Shop now

 

Tech Deals

kids tablet Amazon
Amazon
Kids Fire 10 Tablet

We've all allowed more screen time than ever in the past few years, and the Amazon Fire is our preferred kids' tablet due to its price and durability.

Shop now
Echo Dot
Amazon
Echo Dot Smart Speaker With Clock and Alexa
Shop now
prime day Echo Dot Kids
Amazon
Echo Dot Kids

Kids can ask Alexa to play music, set timers, call approved friends/family, and more.

Available in tiger and panda designs.

Shop now
Echo Show 8
Amazon
Echo Show 8

The Echo Show 8 features a high-def touchscreen, stereo speakers, and Alexa to play music, watch videos, and more. Plus, it's a cute digital frame showcasing your family photos when it's not being used!

Shop now
Smart Plug
Amazon
Smart Plug for Home Automation
Shop now
Fire TV Stick
Amazon
Fire TV Stick with Alexa Voice Remote

The Amazon Fire Stick turns any television into a smart TV. With so many great shows and movies to stream at home, we suggest adding this device to your cart ASAP.

Shop now
Compact Indoor Plug-In Smart Security Cameras
Blink
Compact Indoor Plug-In Smart Security Cameras
Shop now
kindle Paperwhite
Amazon
Kindle Paperwhite

The Kindle Paperwhite is great for reading outside and carrying multiple books on-the-go in a compact device that can fit in your purse.

Shop now
Smart Thermostat
Amazon
Smart Thermostat
Shop now
Kindle Oasis Essentials Bundle
Amazon
Kindle Oasis Essentials Bundle

Save over $100 on this Kindle Oasis bundle, which comes with the highest-end Kindle device as well as a cover and power adapter.

Shop now
Ring
Ring
Video Doorbell with HD Video

If you've been in the market for a Ring video doorbell, now's the time to buy. This device is easy to install and the corresponding Ring app is super easy to use—a win-win!

Shop now
Frame Smart TV
Samsung
Frame Smart TV

If you've been eyeing a Frame TV for your home—the TV that looks like framed art on the wall when not in use—all sizes are on sale, with the 55 inch TV 30% off today!

7 sizes available

Shop now
apple AirPods max
Apple
AirPods Max

5 colors available

Shop now
apple AirPods
Apple
AirPods Pro Wireless Earbuds with MagSafe Charging Case

Time to upgrade your AirPods? Save on this pair that are noise-cancelling and have a customizable fit.

Shop now
bose bluetooth headphones
Bose
QuietComfort Noise Cancelling Headphones

4 colors available

Shop now
FLIP 5 Waterproof Portable Bluetooth Speaker
JBL
FLIP 5 Waterproof Portable Bluetooth Speaker

10+ colors available

Shop now
Apple Watch
Apple
Apple Watch Series 8

Several of our editors have and love their Apple Watches for viewing texts on-the-go, getting calendar reminders, quickly checking the weather, tracking fitness goals, and so much more.

Shop now
prime day Toshiba
Toshiba
43" Full HD Smart Fire TV
Shop now
theragun prime
Theragun
Theragun Prime

People can't stop snatching up these guns for at-home deep-tissue massages.

Shop now
theragun mini
Theragun
Theragun Mini 2.0

4 colors available

Shop now

 

Fashion & Luggage Deals

Blake Long Blazer
The Drop
Blake Long Blazer

7 colors available
sizes XXS-5X

Shop now
Maya Silky Slip Skirt
The Drop
Maya Silky Slip Skirt

At under $35, this satin slip skirt is a true steal.

10+ colors available
sizes XXS-5X

Shop now
Alice Crewneck Ribbed Sweater
The Drop
Alice Crewneck Ribbed Sweater

Complete the set with the matching shorts or pants.

8 colors available
sizes XXS-5X

Shop now
half zip hoodie
The Gym People
Womens' Hoodies Half Zip

10 colors available
available in sizes S-XL

Shop now
best amazon leggings
Colorfulkoala
High Waisted Leggings with Pockets

An editor favorite pair of leggings—that has pockets! They come in several colors, and trust us, it's hard to buy just one pair.

Shop now
prime day leggings
Colorfulkoala
Buttery Soft High Waisted Yoga Pants Full-Length Leggings

This pair of leggings is buttery soft (as the name says!) and holds up great over time. Comes in several fun colors!

Shop now
women's gym shorts
The Gym People
Drawstring Workout Shorts

5 colors available
sizes S-XL

Shop now
tiered maxi dress amazon prime
The Drop
Tiered Maxi Dress

10+ colors available
sizes XXS-5X

Shop now
midi dress prime day deals
The Drop
Ruffled Midi Dress

12 colors available
sizes XXS-5X

Shop now
Southampton Zipper Foldover Clutch
The Drop
Southampton Zipper Foldover Clutch

4 colors available

Shop now
strappy sandals amazon
The Drop
Lace-Up Sandal

7 colors available

Shop now
H-Band Slide Sandal
The Drop
Monika Flat H-Band Slide Sandal

10 colors/materials available

Shop now
Women's Thickened Down Jacket
Orolay
Women's Thickened Down Jacket

Everyone was obsessed with this viral "Amazon Coat" a few seasons ago—and for good reason! This down jacket is super warm, comes in several colors, and is really reasonably priced for the quality.

Shop now
Polycarbonate Hardside Spinner Luggage Set
Traveler's Choice
Polycarbonate Hardside Spinner Luggage Set

With tons of great deals, Prime Day is the perfect time to upgrade your luggage.

7 colors and 3 sizes available

Shop now
4-Wheel Spinner Travel Suitcase 2-Piece Set
Kenneth Cole Reaction
4-Wheel Spinner Travel Suitcase 2-Piece Set

10+ colors and 3 sizes available

Shop now
15" Laptop Backpack
Kenneth Cole Reaction
15" Laptop Backpack

This travel backpack has tons of pockets, meaning you can stay extra organized on your next trip.

2 colors available

Shop now
 

 

Health & Beauty Deals

shark flexstyle styling system
Shark
FlexStyle Air Drying & Styling System

Been lusting after the Shark FlexStyle? Now's the time to treat yourself.

2 colors available

Shop now
shark blow dryer
Shark
HyperAIR Fast-Drying Blow Dryer

3 colors available

Shop now
Pro Artist Nano Ceramic Tapered Curling Wand
Hot Tools
Pro Artist Nano Ceramic Tapered Curling Wand

Don't skip this deal on one of our editors' favorite hair tool brands.

5 sizes available

Shop now
4-in-1 Hot Air Brush
ROUUO
4-in-1 Hot Air Brush

With over 550 five-star ratings, you don't want to miss this blow dryer brush.

Shop now
Lip Sleeping Mask
Laneige
Lip Sleeping Mask

Save 30% on this cult-favorite lip mask.

6 flavors available

Shop now
Waterpik
Waterpik
Electric Countertop Water Flosser

Make flossing more fun with a water flosser that's both easy and effective to use—your smile will thank you!

Shop now
sonicare toothbrush
Philips Sonicare
DiamondClean Smart Toothbrush

With over $100 in savings, it's the ideal time to upgrade your toothbrush.

5 colors available

Shop now
innisfree face cream
innisfree
Pore Clearing Clay Masks
Shop now
laneige sleeping mask
LANEIGE
Water Sleeping Mask
Shop now
30-Piece Professional Makeup Brush Set
BEILI
30-Piece Professional Makeup Brush Set

What better time than now to replace your crusty old makeup brushes?

5 colors available

Shop now
lash serum
Grande Cosmetics
Lash Enhancing Serum
Shop now
ceo glow Sunday Riley
Sunday Riley
Vitamin C & Turmeric Face Oil
Shop now
Gel Nail Polish Starter Kit
Beetles
Gel Nail Polish Starter Kit

If you've been wanting to start doing your own nails at home, now's the perfect time to stock up on tools.

7 color combinations available

Shop now

Shop all Amazon Prime Day Deals

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