"I imagine many of us remember a coveted present we received during the holidays as a child. For me, every birthday, holiday, or ‘surprise treat’ day involved a Winnie the Pooh-themed gift. Whether it was a stuffed animal or the newest movie (on VHS), Winnie the Pooh was my “must-have.” One year, I received the perfect Pooh Bear stuffed animal. I took him with me everywhere, hand in paw. One day, he got wet, and using my impeccable kid logic, I decided to use a hair dryer to dry him off. Then—even with a blow dryer burn—my beloved Pooh toy stuck with me throughout the years.
a brand new HP printer and ink delivery for as low as $6.99 a month? yes, please.
Now, as grown-ups, it’s no surprise we want to give the kids in our lives the same magic we felt as children. That’s where the 2024 Amazon Toy Catalog can help. Amazon compiles the list of the hottest toys of the year; from creative spins on classic favorites to brand-new toys kids will love, the 2024 Amazon holiday toy list has over 300+ recommendations—with some from small and sustainable businesses. It’s also where many kids start their holiday wishlists—essentially today’s Toys ‘R’ Us catalog.
Sifting through over 300 toys is more than most of us have time for, though. So, here’s a little gift. To make the search for holiday gifts easier, check out over 30 of the best new toys for kids this year from Amazon’s 2024 Toys We Love List.
How We Chose the Hottest Toys from the Amazon List
Believe it or not, there’s an art to decoding the hottest new toys for kids. To break down Amazon’s top toy list into something manageable, we thought about some important considerations: hit kids’ movies and TV shows (looking at you, Bluey), a mix of gifts that foster learning and independent play, and previous reader favorites. Not to mention, our team is made up of moms, aunties, and a grandma(!) who have purchased or will be purchasing some of these gifts for the kids in their lives. So, before sifting through hundreds of toy descriptions, check out our best selections from the 2024 Amazon holiday toy list.
Best New Toys for Babies and Toddlers
Toddlers will love imitating their favorite delivery driver with this exclusive ride-on toy from Radio Flyer for ages 2+. Pre-order now.
Magnatiles are an editor- and reader-favorite year after year for the potential of long-lasting creative play for ages 3+.
Little ones can take flight on this airplane version of Step2’s super popular roller coaster toy.
It’s no secret Barbie was BIG last year. In 2024, you can add to their Barbie play with this adorable musical cupcake delivery set, only available on Amazon.
This big-ticket gift will inspire imaginative play for years to come.
Age 3+
If a Tonies player is on your little one’s wishlist, be sure to add a Moana Tonies. With Moana 2 coming to theaters this Thanksgiving, kids will have a renewed excitement for her stories.
For little ones who love their animals, this portable play set is perfect.
Stick these adorable spinners to their high chair or stroller for interactive sensory play!
Could there be anything cuter than a toddler barista? This interactive espresso machine will spark their little imaginations.
These squishy and stretchable building blocks are perfect for toddlers and preschoolers.
A cute seasonal gift little ones will love building to celebrate the holidays—or any day!
Get wiggles out with these indoor soft play forms perfect for climbing, building, and more.
With 27 pieces, this high-quality pinewood toys will encourage pretend play and look adorable in their play space.
Encourage reaching and movement with this crawling crab—new in 2024, it has a mute button for overstimulated parents.
At 3.5-feet tall, this vehicle launcher will make a BIG impact for Paw Patrol fans ages 3+.
One of the most popular toys in The Everymom’s Gift Guide last year, we anticipate this building set will still be a hit in 2024.
Shop the Full 2024 Amazon Toy List Here
Best New Toys for Kids
When your child can start playing board games, the next phase of your life begins. Start them with an updated version of a throwback favorite only available on Amazon.
A dream collab for millennials—and their kids—gift this limited edition Polly Pocket Harry Potter play set.
A LEGO new release—this set includes to Diagon Alley shops Harry Potter fans will love to build and add to their collection. Ages 8+
Squishmallows continue to be a kid-favorite toy for their cute and comfy squish-ability, and this Hedwig is so cute for Harry Potter fans.
Pre-order this year’s set of 5-inch holiday Squishmallows for stocking stuffers or gifts to get excited for the holidays.
Let little Bluey fans get creative without making a huge mess with this mess-free activity set.
Little ones can step inside Bluey and Bingo’s kitchen for imaginative play like creating a restaurant or making the famous duck cake.
Virtual pet Bitzees were a hot toy in 2023; this year, the new release of a Disney version includes favorite characters like Stitch, Lightning McQueen, Mickey Mouse, and more!
Puzzles are a classic gift kids can build over and over again, plus your tiny dancer will love this pretty scene.
The highly-anticipated Wicked movie debuts this Thanksgiving. Pre-order Elphaba now to secure this gift before the Wicked mania hits. Glinda also available.
Virtual interactive toys have been at the top of kids’ wishlists for years, and this pixie lantern sparks extra magic with virtual friend Wren and over 200 ways to play.
Another virtual pet perfect for a stocking stuffer, this cute pup has 40 interactions.
Taylor Swift may have brought friendship bracelets back to the forefront, but did they ever really go away? This under $20 set has so many options for creative kids.
A cute crafting kit for animal lovers, kids can follow included directions or create their own animals with this non-toxic air drying clay.
Even though the original Transformers debuted back in the ’80s, kids still love these interactive action figures.
A big-ticket gift for the Spider-Man fan, this oversized remote control Monster Jam truck can drive over big obstacles.
The interactive features on this Hot Wheels car wash will delight car-obsessed kiddos.
Whether your kid literally only eats beige food or would find these as funny as you do, this one is certainly one of the most unique gifts on the list!
Shop the Full 2024 Amazon Toy List Here
Why You Can Count on Us
The Everygirl Media Group has brought valuable content to our readers for 12+ years. In 2018, The Everymom set out to ensure that all moms know they’re not alone. If you find yourself seeking advice on how to style the latest fashion trend or searching for the best kid-friendly coffee table, we have the answers. And if you’re wondering what’s actually worth it from a sale or looking for a review of the hottest new kids’ product, we’ve got that covered too. From our annual Registry Awards and beloved holiday gift guides to the shopping round-ups you find on our site every day, The Everymom commerce team is well-versed in sifting through thousands of products to curate a digestible list for you. We combine our own experience with in-depth research to bring you a selection that meets our high standards for both fashion and function.
Brett Nicole Hayden, Editorial Assistant
As the Editorial Assistant, Brett works with the editors of The Everymom on the content creation process by updating stories, sourcing images and graphics, and pitching and contributing her own articles. Her favorite topics to write about are culture, relationships, and living. She’s also The Everymom’s resident baby names and family movies expert!