Nothing kicks off the holiday season quite like the Amazon Toy List—AKA “Santa’s Toy Catalog.” While my son and I are still anxiously awaiting our physical catalog, Amazon just dropped its 2026 Top 100 Toy List today, and I already have thoughts. Our family tradition is to wait until the catalog arrives, sit down together, and circle all the toys he’s hoping for this year. It’s tempting for a young kid to circle every single one, but he’s gotten pretty good at narrowing it down. For now, though, I’m getting a sneak peek at what’s about to top his list with the 2026 Amazon Toy List, out today.
As a mom and as Santa’s right-hand woman, this makes gift-giving so much easier (and honestly, more fun). My mom made the holiday season so magical growing up, and it’s no surprise we want to give the kids in our lives that same feeling. If you want a stress-free holiday season, the Amazon Toy List is the shortcut.
I’ll admit, sifting through the Top 100 toys yourself can be a lot. That’s why I did it for you—here are 30+ of the best toys for kids from Amazon’s 2026 Toys We Love list.
How We Chose the Hottest Toys from the Amazon List
Believe it or not, there’s an art to decoding the hottest new toys for kids. We’ve seen a few of these toys at Toy Fair and we’re ready to break this down into something manageable. I thought about some important considerations: hit kids’ movies (looking at you, Toy Story and Spider-Man) and TV shows, a mix of gifts that foster learning and independent play, and previous reader favorites.
Not to mention, our team is made up of moms, aunties, and a grandma(!). We have all purchased or will be purchasing some of these gifts for the kids in our lives. So, before sifting through hundreds of toy descriptions, check out our best selections from the 2026 Amazon holiday toy list.
Key Takeaways
- Amazon Prime members usually receive a physical catalog of the toy list in the mail. The catalog comes sometime between late September or October.
- Many of this year’s toys are all about some of your kids’ favorite franchises: MARVEL, Toy Story, Star Wars, you name it.
- Customers can take an early look at the full list on Amazon’s website.
- Amazon Prime member benefits include free and fast delivery with two-day shipping on select items.
- We’ve narrowed down our top picks so far by ages and stages.
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Best Amazon Toy List Toys for Babies and Toddlers
It’s a Toniebox for littler tots! Sing, dance, and listen to stories with this screen-free toy that was made with little hands in mind. Read our full review of the Toniebox 2.
A toddler favorite toy. Not only can they listen to this Tonies audio plushie, but they can cuddle with it, too!
Giggle along with this classic Sesame Street toy. Elmo giggles, moves, and talks.
MAGNA-TILES are a household favorite, and for toddlers, they’ll enjoy playing with these small cubes that parents can take with them on the go.
Bluey fanatics will love playing with this cruise ship. It includes 15+ play pieces that will surely keep them entertained.
Squeeze, stretch, and build with this fun sensory building toy from Jelly Blox. Plus, its ‘ouch-free’ design makes it safe to step on.
Is your kid obsessed with their MAGNA-TILES? Then you’ll want to get them this undersea adventure-themed set, complete with 58 pieces!
Complete with a giant inflatable dinosaur, this toy is perfect for the kiddo who can’t stop talking about the PAW Patrol: The Dino Movie.
Shop the Full 2026 Amazon Toy List Here!
Best Amazon Toy List Toys for Little Kids, Ages 4-9
Calling all Toy Story 5 fans! This is a must-have for the kiddo who aspires to be everyone’s favorite space ranger. With a push of a button, the wings deploy, along with phrases straight from the movie.
They can get creative recording songs, melodies, and loops. It’s the perfect gift for the kiddo who loves a great dance party.
This long-awaited toy is finally here! Snag your HUNTR/X wannabe a Rumi, Mira, Zoey, or Jinu doll (or all of them!) from the Netflix favorite kids’ movie, KPop Demon Hunters.
Whether you’re on the go or right at home, your little one can take this adorable (and portable) Disney Princess castle set with them.
Barbie’s Clara doll is for a kid who loves the holiday season, ballerinas, and dolls.
They’ll look stylish with this adorable mini handbag set. These mini purses can hold tiny essentials like coins and small treasures.
What kid doesn’t love slime? This set features five signature scented slimes, beauty tools, and more.
For kids who love watching Mark Rober’s CrunchLabs on Netflix, don’t miss out on this STEM toy. Discover the amazing principles that make powerful crunching machines work!
Mutant Rhinomite is facing off against a mutant beast in this Hot Wheels playset. The slime oozes out of the monster’s mouth.
Frozen is a Disney movie classic, and what better way to acknowledge a little one’s love for the beloved Elsa than with an American Girl Elsa doll?
An editor-favorite STEM toy, kids can create their own 3D creations with this pen set.
Enjoy a fun game of basketball indoors with an over-the-door mini basketball hoop. It’s easy to install and comes with a PVC basketball and air pump.
If the World Cup took over your household this past summer, then your kid will love this indoor soccer ball. Did I mention that it’s soft?
Build the ultimate roller coaster park—with lava! Have endless fun with some epic storytelling.
Enjoy the game of CATAN with this on-the-go card game, designed for travel and fun game nights.
If your family loves the game of Monopoly *and* KPop Demon Hunters, then this board game will be the most-played game this year.
This motion-activated Pikachu has 120+ unique animations—touch its head, nose, and tummy!
Is your family highly competitive with the game of UNO? This complete championship series set comes with scoreboards, trophies, and more.
This may be a ‘kid-game,’ but trust me, it’s a fun set for the entire family. Stack and balance the building blocks—but don’t let them fall!
Spider-Man: Brand New Day fans will want this action figure set, featuring Spider-Man himself, The Hulk, and Scorpion.
Best Amazon Toy List Toys for Tweens and Teens
Introduce your kid to this nostalgic toy. Not only is it fun to play with, but this hacky sack lights up, too.
Build 36 different robots, along with motorized models. It’s a must-have STEM toy for a tween or teen.
Solve puzzles and brain teasers with this kid-favorite, screen-free toy.
They can play their favorite movies, tunes, and videos with this portable, battery-powered projector.
Add a World Cup trophy to their LEGO collection to commemorate the 2026 World Cup.
The Nintendo Switch Lite is a compact and lightweight option for the tween or teen who wants to easily pack their favorite gaming system. Plus, it’s available in multiple colors!
If you grew up with a caboodle box as a kid, you’ll appreciate this toy. Organize their makeup and skincare products with the ultimate makeup box. It has spacious storage and a 3-compartment tray, so they’ll never lose their makeup must-haves.
Introduce your tween or teen to this next generation of Tamagotchi—where they have to nurture and raise their Tamas. Plus, they can connect with friends to see how their Tamas interact!
A fun way to document their lives, Kodak’s 2-in-1 digital camera lets them instantly print their pictures.
Bedazzle everything and anything from phone cases to water bottles to books, and more.
Shop the Full 2026 Amazon Toy List Here!
Why You Can Count on Us
The Everygirl Media Group has brought valuable content to our readers for 12+ years. In 2018, The Everymom set out to ensure that all moms know they’re not alone. If you find yourself seeking advice on how to style the latest fashion trend or searching for the best kid-friendly coffee table, we have the answers. And if you’re wondering what’s actually worth it from a sale or looking for a review of the hottest new kids’ product, we’ve got that covered too. From our annual Registry Awards and beloved holiday gift guides to the shopping round-ups you find on our site every day, The Everymom commerce team is well-versed in sifting through thousands of products to curate a digestible list for you. We combine our own experience with in-depth research to bring you a selection that meets our high standards for both fashion and function.
Patty Schepel, Associate Editor
As the Associate Editor, Patty works with The Everymom’s team on pitches, creating original articles, updating existing content, photo sourcing, writing shopping product descriptions, editing freelance articles, and more. With Patty’s passion for writing, experience as a mother of two, and expertise as a pediatric nurse, she brings a thoughtful and informative perspective to The Everymom.
Roberta Correia, Editor-in-Chief
Roberta is an editor with 10+ years experience in content strategy and brand building. Before joining The Everymom she was Editorial Director at Brides and previously served as Digital Editor at Women’s Wear Daily. She grew up in Brazil and currently calls Brooklyn home with her son, Lucas.
Products included in graphics linked within article. Feature graphic image credited to: Amazon | Jazwares, Amazon | Paw Patrol, Amazon | Sesame Street, Amazon | Bluey, Amazon | Nintendo, Amazon | Mattel, Amazon | Mattel, Amazon | VTech, Amazon | Tonies, Amazon | CATAN, and Amazon Basics.
