Joy Included: We Predict the Hottest Toys for Holiday 2023


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2023 Holiday toy predictions"
2023 Holiday toy predictions
Graphics by: Aryana Johnson
Graphics by: Aryana Johnson

As a child, every birthday, holiday, or ‘surprise treat’ day involved a Winnie the Pooh-themed gift for me. Whether it was a stuffed animal or the newest movie (on VHS), Winnie the Pooh was my “must-have.” One year I was gifted with the perfect Pooh Bear stuffed animal. In true kid fashion, I took him with me everywhere—hand in paw—on car rides, to the mall, to school, you name it. He even got wet one day and, using my impeccable kid logic, I decided to use a blow dryer to dry him off—it had to work since that’s what mom does, right? Even with a blow dryer burn, my beloved toy has stuck with me throughout the years. From high school to college houses, and a move across the country, the sentimentality remains. 

I imagine many of us remember a coveted present we received all those years ago. Now that we’re grown-ups, it’s no surprise we want to give our own kids the same magic. That’s why we’ve scoured the retailer holiday catalogs, read the trends, and listened to our kids talk about the presents they’re hopeful to receive this holiday season in the hopes of gathering all of the best new toys for kids into one place.

With new kids’ movies coming out this year, like Paw Patrol: The Mighty Movie and Teenage Mutant Ninja Turtles: Mutant Mayhem, not to mention the iconic Barbie release and other nostalgic revivals, we know the toy aisles will be top-notch this season. If you’re starting to hunt for the perfect present for the upcoming holiday season, we’ve got a little gift. To make the search easier, we’ve rounded up over 30 of the best new toys for kids this year—joy included.


30+ of the Best New Toys for Kids


New Toys

Each year, we’re met with unwavering creativity in the toy department. Without fail, there’s a new ‘must-have’ that most kiddos have their eye on. This year, you can’t go wrong if you opt for one of these goodies.

paw patrol plush toy
PAW Patrol
Skye Plush Toy

There's no shortage of Paw Patrol obsessions out there. Feed into the craze sure to follow the release of the new movie with this adorable Skye plush toy that will be met with big smiles.

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bluey play house
Bluey Ultimate Lights & Sounds Playhouse with Lucky

Without a doubt, Bluey can give Paw Patrol a run for its money in the fans department. Bring the magic off screen with this ultimate playhouse with lights and sounds.

ages 3+

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magna tiles
Magna Tiles
12 Piece Magnetic Construction Set

Editor-favorite Magna Tiles are always a good go-to for kids. With the new release of "extras", they can use their imagination to connect the sets they already have!

ages 3+

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Fischer price dj set
Fisher Price
Laugh & Learn Mix & Learn DJ Table

Babies and toddlers who love to hear the beat of the music will glow in excitement for this toy. Plus, they'll advance their fine motor skills along the way.

ages 6 mon - 3 years

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cocomelon bumper car
6V Bumper Car

It doesn't get much more fun for toddlers than this! Especially for fans of CoComelon. Watch their face fill up with joy as the spin and race around the house in this bumper car.

ages 18 mon - 4 years

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magic mixie
Magic Mixies
Magic Genie Lamp

We saw the launch of the Magic Mixies first back in 2021, and it's safe to say the toys aren't going anywhere. Your kiddo's wish is sure to come true with the new Magic Genie Lamp.

ages 5+

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best new toys unicorn fingerling
Baby Unicorn Fingerling

The popular interactive toy Fingerlings announced a new baby unicorn coming out this season—perfect for a budget-friendly kid gift.

Pre-order now for the October release!

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sensory bins
Creativity for Kids Sensory Bins

Sensory bins have plenty of benefits for kids like promoting imaginative, independent play. These popular sensory sets come in nine different themes—from outer space to under the ocean.

ages 3+

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Amazon | LEGO
LEGO City Advent Calendar

10 out of 10 kids agree, they can never have too many Legos! With this advent calendar, kids can create a masterpiece little by little each day leading up to Christmas.

ages 5+

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dentist play kit
Melissa & Doug
Dentist Play Set

Editors and moms alike know we can't go wrong with Melissa & Doug. One of their newest creations, the Dentist Play Set, is a perfect option for pretend play.

best for ages 3 - 6

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best new toys for kids
Walmart | Cookeez Makery
Cinnamon Treatz Pink Oven

Have a kiddo who enjoys spending time baking in the kitchen as much as they do stuffed animals? Combine the two in this one-of-a-kind gift. The included 'recipe' will allow them to create their new best friend.

ages 5+

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best new toys for kids
Amazon | Rollplay
Nighthawk Electric Ride On Toy

For 100 percent guaranteed fun, look no further. This electric ride toy with an accelerator and breaks is a top tier gift option.

ages 6+

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mini pottery wheel
Target | Make it Real
Mini Pottery Wheel

Have an aspiring artist in the house? Foster their creativity with their own mini pottery wheel.

ages 8+

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bracelet maker
Walmart | Cool Maker
Bracelet Maker

For kiddos and parents alike who remember The Eras Tour all too well, this is the perfect gift. Now they can keep making their very own friendship bracelets at home.

ages 3+

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teeturle plush toy
Amazon | TeeTurtle
The Original Reversible Octopus Plushie

Not only is this plush toy adorable and comes in 30+ color combinations, but it's also a great way for kiddos to communicate their emotions without saying a word.

ages 3+

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new toys for kids
Squishmallow Set

Squishmallows are still popular among kids from toddlers to teens. This 10-pack comes with 5-inch Squishmallows, perfect for gifting or dividing into multiple stocking stuffers!

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lego holiday adventure
Target | LEGO
Igloo Holiday Adventure

Get in the winter spirit with the new Igloo Holiday Adventure from LEGO's "Friends" collection.

Best suited for kids ages 8+

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cotton candy maker
Target | Cra-Z-Art
Cotton Candy Maker

Everyone deserves a sweet treat, especially around the holidays. Now kids can make their own cotton candy—no need to wait until the summer carnival!

ages 14+

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new toys 2023
Target | Little Live Pets
My Puppy's Home

Award-winning Little Live Pets Mama Surprise was a top toy in 2022, so we predict this year's My Puppy's Home will be another favorite. This toy allows kids to build a dog house for their new puppy, who "magically" appears in the house upon completion.

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Nostalgic Revivals

All good things come back around in due time. With the resurgence of some of our favorite classic kids’ movies—like Barbie and The Super Mario Bros.—we’re excited to see them make their way back into our toy aisle. It’s tough to say who will be more excited about opening presents this year, the kids or the parents! 

teenage mutant ninja turtles
Teenage Mutant Ninja Turtles
Mutant Mayhem Ooze Cruisin' Action Figure Set

Parents who grew up watching Teenage Mutant Ninja Turtles likely enjoyed the new movie as much as the kids did. Now you can bring the "Mutant Mayhem" home with this action figure set.

ages 4+

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Interactive Digital Pet

While many millennials have their own tragic story of a digital Tamagotchi pet, we sure did have fun while it lasted! Now our little ones can enjoy caring for their own digital pets.

ages 5+

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new toys 2023
American Girl
Historical '90s Dolls

When twin dolls Isabel and Nicki Hoffman debuted earlier this year as "historical" dolls from the 1990s, many Millennials felt attacked—and old. But then nostalgia kicked in.

We love all these dolls' throwback details, and those who grew up with Samantha, Molly, Addy, and Kirsten may want to gift one of these dolls this year.

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Furby toy
Interactive Plush Toy

Whether you buy this for your kiddo or put it on your own wish list, we're sure to be hit with a wave of nostalgia at the sight of the Furby. Kids will love the voice activated animatronic plush toy that doubles as a best friend.

ages 6+

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barbie collectible doll
Barbie The Movie Collectible Doll

Whether your little one can be convinced to keep her in the box or not, with the hype of the new movie this year, this gift is sure to bring plenty of excitement.

ages 3+

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barbie dream house

And who would Barbie be without her iconic dream home? This is sure to be one of the most exciting and coveted toys of the season—and one that takes parents back in time!

ages 3+

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barbie convertible
Barbie | Hot Wheels
Remote Control Barbie Corvette

Help Barbie drive into the real world with the ultimate dream car. It's even remote-controlled for extra exciting fun.

ages 3+

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bowser super Mario bros action figure
The Super Mario Bros. Movie
7-Inch Feature Bowser Action Figure

Any littles (and parents) who loved the new Super Mario Bros. movie this year will be thrilled to receive their very own Bowser action figure with a "fire breathing" effect.

ages 3+

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Spiderman playset
Spidey and His Amazing Friends Playlet

It's no secret that kids have been loving Spiderman for decades. If you've got a super spidey sense that your kiddo would love this playset, you're probably right!

ages 3+

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elmo new toy
Amazon | Sesame Street
Comfy Cozy Monster Hugs Elmo

Many of us will remember the uber-popular Tickle-Me Elmo toy that debuted in 1996. This year's version—available for pre-order now—is a long-armed monster stuffed animal perfect for hugging.

age 18 mon+

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Micky mouse Toniebox
Disney Mickey and Friends Starter Set

Screen time without the effects of the screen? A true gift! This version of the Toniebox takes little listeners on an audio adventure with the help of kid-favorite Mickie Mouse.

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collectible tinker bell doll
Just Play | Disney
Tinker Bell Collectible Plush

Disney fans are going to want to grab one of these collectibles to treasure for years to come. Celebrate 100 years of family movie favorites with this Tinker Bell plush doll in a mechanized display box.

ages 3+

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little tikes playhouse
Little tikes
Cape Cottage Playhouse

Many of us know the magic of having our very own play house. Now we can gift that same magic to our kids with this updated version of a classic favorite.

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toy tool bench playset
Target | Hearth & Hand
Toy Tool Bench Playset

When it comes to nostalgia, nobody hits the nail on the head quite like Joanna Gaines. That's why we can't wait to get our hands on this toy tool bench playlet form Hearth & Hand at Target—perfect for little crafters 3 and older.

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razor scooter
Electric Scooter

While your ankles may hurt at the mere thought of the razor scooter, remember all of the fun you had riding it when you were little, too! Kids these days are sure to have just as much fun with this electric version—and can learn from our mistakes!

Also available in pink

ages 8+

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new toys 2023
Target | Nintendo Switch
Detective Pikachu Returns

Releasing in October 2023, this new game for Nintendo Switch takes players on an adventure to solve a mystery—with the help of Pokémon along the way!

Game is rated E for everyone.

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44 Nostalgic Toys and Activities We’re Bringing Back for Our Kids