Alexandra has always been fascinated with how businesses can collaborate and align to support each other toward a common goal. Starting her career on the brand side of influencer marketing, she has a unique perspective on the magic that can happen between partners and collaborators to bring unique multi-channel programs to life. Her areas of focus include sales, strategic partnerships, product development, collaborations, PR, influencer marketing, social media, and editorial development.
After graduating from Boston University, Alexandra joined the SEO team at CSN Stores, now known as Wayfair, and quickly identified a passion for influencer marketing and the exploding landscape of social media. She was one of the first team members of Joss & Main, where she supported the initial launch of The Everygirl through her oversight of Curated Collection collaborations. In 2012, she founded APW Public Relations, combining her professional background with her love of connecting and strengthening brands within their respective industries. She represented companies of all sizes (including The Everygirl Media Group) until 2021, when she became the company’s Chief of Sales & Marketing. She oversees all branded content, collaborations, influencer network, and cross-functional marketing and PR initiatives.
Alexandra is a self described “grand millennial” who has a passion for all things vintage, blue and white, maximalist, and granny chic. She spends her free time doting on her family full of boys including her childhood-sweetheart-turned husband, two young sons, and three dogs. During the few free moments to herself that she has, she can be found drinking rosé, reading historical fiction, being the last surviving fan of Grey’s Anatomy, gardening, and running while blasting Celine Dion at max volume on her AirPods.
She’s the seasoned mom, the new mom, the expecting mom. She’s trying to become a mom. Fierce, smart, always multi-tasking.
She is passionate about life, her family, and her own self-care. She wants to learn new things and seeks advice on everything from vacation planning to sleep training to prioritizing time for herself. She’s the working mom, the stay-at-home mom.
She needs a bit of guidance, she wants to be inspired.
She is The Everymom. This is for her.
