"Many parents are committing or recommitting to raising a generation of inclusive children. As parents, we have a unique and important opportunity to teach and shape the young, impressionable minds of the future.
To raise children who grow into adults who welcome and respect all people, we must make sure they see a range of diversity in their toys, books, TV shows, activities, and general daily lives. And as parents, we not only get to choose what we put in front of our kids but also how we spend our money on these items—including what businesses our purchases support.
Below, we’ve rounded up 20 of our favorite kids’ toys, books, and clothes from Black-owned businesses.
Toys and Books
This printable paper pirate combines craft time with play time!
Your little ones can pretend to whip up some yummy food with this adorable home baking set!
This book—meant for kids ages 3-8—tells the story of RuPaul's rise to fame and self-love.
Your little ones will have a fun time making some music with this colorful instrument set!
The Academy Award winning actress Lupita Nyong'o created a powerful children's book about self-esteem and colorism that is a definite must-read.
A favorite Montessori toy, this silicone rainbow stacker can be used as a teether, bath toy, or building toy.
available in pastel and neon
This customizable puzzle is a fun, personalized gift for the little ones.
This adorable plush mermaid doll is under $20 and is available in three different skin tones.
Inspire your little ones with this Naomi Osaka professional tennis player (and change-maker) doll.
Teach your littles the history of rap with this fun children's book!
Zoe’s hair is style-able, giving kids the chance to learn more about caring for their curls by practicing on hers. Each doll comes with a curl care kit with hairstyling products.
We could all use more screen-free activities. If your kids need something to keep them busy, these printable activities are perfect to keep them entertained.
This empowering book series shares inspiring messages for kids of all ages and in a range of formats, from board books for younger kids to hardcover versions for older kids to boxed sets that are perfect as gifts. This book featuring former First Lady Michelle Obama is no exception and was just released in August 2021.
Kids’ Apparel
These adorable organic, screen-printed sweatshirts are available in multiple colors and have matching sweatpants too!
Spread self-love with this cute and inspirational dress for your little ones.
Have a fun family outing with some cute matching sweatshirts!
This playful T-shirt is inspired by the hip-hop duo Outkast.
Take a trip down memory lane with these '90s-inspired matching family tees!
This adorable organic and printed tee for your sea animal loving littles—or anyone—is available in eight colors.
sizes 12 mon - 6T
