I’ve been an OG Pinterest user since the visual platform first debuted in 2010. For those not familiar, Pinterest works like a visual search engine where users can “Pin” images and videos to create boards, which save inspiration, ideas, and products. From finding outfit inspiration to what I’m cooking for dinner, Pinterest has, without a doubt, been a guide to curating mood boards and, quite literally, my life. Now that I’m a mom, it’s been a lifesaver, too. I’ve pinned so much content on toddler and nursery room inspiration, crafts, and activities to do with my little ones.
And every year, Pinterest releases its trend report to highlight what people can lean into when it comes to home decor and fashion. But for the first time ever, Pinterest released a parenting report, giving insight into what the top 2026 trends are for parents. Whether you’re a Pinterest enthusiast or not, the report is interesting, given that the platform is sharing analytics behind these trends. Here, I’m sharing what Pinterest says are the top parenting trends, and I have to say, I feel like the report is pretty spot on.
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Embracing a screen-free childhood
It’s no secret that parents are leaning into screen-free childhoods these days. Landlines and Tin-Can phones are on the rise. In fact, Pinterest reported that search terms like “screen-free activities” are up 200 percent, “no phone summer” is up 340 percent, and parents want to give their kids a “digital detox aesthetic.”
Getting outside more
Part of a screen-free childhood is encouraging more educational play in the outdoors. Pinterest noted that the search for “educational activities for kids” is up 280 percent, and there’s a surge for “outdoor learning.”
Searching for enriching kid activities
The moms aren’t just pinning craft ideas for the class parties. Pinterest reported that phrases like “life skills activities for kids” and “sensory play ideas” are way up. Supplementing their education and having real-life experiences at home are priorities for parents in 2026.
Leaning into experiential travel
From personal experience, Pinterest has helped me a time or two when it comes to picking a family travel destination and what to do with the kids once we get there. In 2026, you can expect parents opting to make family vacays more about intention rather than extravagance. Parents are interested in family vacations like camping, road trips, and finding screen-free activities while traveling.
Researching parenting styles
Parenting styles have been discussed over the years: Light house parenting, elephant parenting, FAFO parenting, and more. In 2026, Pinterest shared that parents are trying to balance a kind but firm approach with their kids. “Slow motherhood” and “positive discipline” are some top terms to note, according to Pinterest.
Researching before buying new products
With the availability of product and toy reviews, the internet has made decision-making so much easier for parents when it comes to making a final purchase. Pinterest noted that according to the GWI, “64 percent of parents who use Pinterest monthly say that they research a product online before buying it.”
Seeking family entertainment at home
Entertainment is something parents are still embracing, and it looks like themed movie nights. Whether it’s holiday movies to watch during winter break or the ‘80s movies you grew up watching, families are popping the popcorn and enjoying the cinema at home.
Leaning into nostalgia
Millennial and Gen-Z parents are adopting ‘90s childhood experiences for their kids. And this shows in Pinterest’s parenting trend report with searched phrases like “vintage baby clothes 90s,” “2000s kids toys,” and “vintage kids bedroom.” So, if you’re a nostalgic parent, the rest of the Pinterest world is with you.
Patty Schepel, Editorial Assistant
As the editorial assistant, Patty works with The Everymom’s team on pitches, creating original articles, updating existing content, photo sourcing, writing shopping product descriptions, inputting freelance articles, and more. With Patty’s passion for writing, experience as a mother of two, and expertise as a pediatric nurse, she brings a thoughtful and informative perspective to The Everymom.
