"While we all want to take what we learned about Earth Day in elementary school and make a difference with our knowledge, committing to be eco-friendly and sustainable in our daily lives can sometimes seem daunting, unattainable, and expensive. We’ve been taught to see sustainability as something that’s unrealistic and unaffordable. The good news is, that might not actually be the case.
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Not only are there highly affordable eco-friendly brands that take into consideration their environmental impact, there are many brands that create products based on longevity. That means that when we make the choice to go for a product that may have a slightly higher price tag up front, it undoubtably will last longer than a cheaper alternative, actually saving us money in the long run (which is something I’m all for!).
That’s why we set out to find the best of the best eco-friendly brands for families that will not only allow us to be better consumers, but truly won’t break the bank. Whether we’re replenishing cleaning products or looking to add more quality pieces to our wardrobes, there’s a brand for that. Read on for 25 of the best eco-friendly brands for families.
What Does It Mean To Be Eco-Friendly?
To put it simply, ‘eco-friendly’ means not being harmful to the Earth. Many of the products we see when shopping are riddled with toxins, packaged in plastic that will likely end up in our oceans or landfills, and deplete our natural resources without replenishing them. Luckily, many brands, including ones we see in our favorite stores, have chosen to go a different route.
The following brands have committed to bringing us quality products all while helping to conserve resources like water and energy. Many have third party certifications proving their commitment to helping the environment. This helps us as consumers to know what brands to opt for without needing to spend time researching. When shopping, we can look for certifications like Certified B Corporation, Fairtrade, 1% For the Planet, Cradle to Cradle Certified, USDA Organic, Leaping Bunny, Non-GMO Project, and Green America’s Green Business Certification.
Read on for some of our favorite eco-friendly brands across several categories, along with some products you’ll want to get your hands on!
Household Products
Stasher
A reusable alternative to plastic baggies is a must for eco-friendly living. These options from Stasher are editor-approved as they’re as durable and functional as they are chic. The brand offers several sized bags, as well as convenient bowls. As an added bonus, replacing plastic bags with a reusable option means saving money in the long run.
Who Gives a Crap
We do! This brand is a Certified B Corporation that’s making a big impact throughout the world. By offering bamboo and recycled toilet paper, tissues, and paper towels, Who Gives a Crap donates 50% of their profits to help build toilets and improve sanitation in the developing world.
Avocado Green Mattress
As one of the most celebrated organic brands and best eco-friendly brands for families, Avocado Green Mattress crafts luxurious mattresses. Their materials are 100% certified organic and sourced from their own farms in India and Guatemala. They also offer luxe pillows, bedding, robes, and more. We can rest easy when buying from this Certified B Corporation.
Pela
It comes as no surprise that one of the most unsustainable products lies in the palm of our hands most of the day—a plastic phone case. Pela wanted to change the industry by crafting the first compostable and eco-friendly phone cases. With plenty of designs and phone sizes to choose from, we can show just how much we care about the planet each time we pick up our phones.
Hold On Bags
With Hold On garbage bags, we can replace plastic with their compostable, heavy-duty, plant-based alternative. As durable as our favorite brands, Hold On makes sure we don’t have to compromise convenience for sustainability. The brand also offers kitchen and storage bags to reduce plastic use even more.
Bee’s Wrap
As functional as they are beautiful, Bee’s Wrap reusable food storage wraps are highly innovative, compostable, and made from beeswax. The wraps can be used to store food, keeping it fresh, and can be used more than once for up to a year before being composted or used as a fire starter. Bee’s Wrap also offers other eco-friendly products we can’t get enough of.
Cleaning Products
Blueland
Cofounder and fellow mom Sarah Paiji Yoo created Blueland after noticing all of the plastic used in our daily products was being thrown away and contaminating our water supply. She realized this was not only harmful to our planet and wildlife, but also impacts her babies. Since 2019, Blueland’s products have helped to eliminate over one billion single-use plastic bottles by offering eco-friendly household items at an affordable price.
Grove Collaborative
Grove has worked to become our one-stop-shop for sustainable and eco-friendly cleaning, home, personal care, and wellness products. We love that Grove allows customers to create their own package of products from 200+ vetted brands and have them regularly shipped right to their door. Cost effective, convenient, and good for the planet is what Grove is all about.
Seventh Generation
As one of the more accessible of the best eco-friendly brands for families, Seventh Generation has become a staple at our local Target stores. The company has committed themselves to several important goals, such as creating zero plastic solutions, sourcing plant-based ingredients, and by making their products free of chronic toxins. This B Corp company offers cleaning, personal care, and baby care products.
Dirty Labs
Dirty Labs believes that what goes on your clothes and skin is just as important as what goes down the drain. That’s why their laundry detergent formulas are bio-based, biodegradable, and environmentally conscious. They’re ‘certified clean,’ meaning the ingredients are nontoxic, biodegradable, and clean.
Dr. Bronner’s
By now, we’re all familiar with the magic all-in-one soap that is Dr. Bronner’s. Their formula can be used for personal care items like hand and body soap as well as in household solutions for washing fruit, all-purpose cleaning, and even aromatherapy. All of their products meet the highest standards for sustainability, and hold several third party certifications.
9 Elements
Like many of us, the founders and scientists behind 9 Elements, Sarah and Sunny, dealt with the harmful effects and skin irritation from common household products. To tackle this, they created plant-based formulas powered by vinegar for home cleaning and laundry care products. With a mission of never compromising on quality or safety, 9 Elements products were born.
Baby & Kids Products
Green Toys
That’s right, even toys can be eco-friendly! Green Toys takes recycled milk cartons and crafts them into fun, durable toys for kids right here in the U.S. With different themes like Disney, Sesame Street, water toys, and more, there’s something for every little one, and we can feel good knowing they’re toys are from one of the best eco-friendly brands for families.
Burt’s Bees Baby
Here at The Everymom, we sing the praises of Burt’s Bees onesies that are made from 100% organic cotton at an affordable price. Plus, the buttons and threads are made from recycled materials. Believing that we all have a responsibility to take care of the planet, Burt’s Bees strives to be eco-friendly in everything they do, from crafting their products to packaging, and beyond. Along with their high-quality pajamas, their baby offerings also include bedding, bath supplies, and more.
Stokke
Stokke is an Everymom-approved brand that embodies all that it means to be eco-friendly. From packaging to product design, sustainability is the name of the game at this company with great kids products. The JetKids BedBox is an editor favorite, and we can’t get enough of their other products like strollers and the popular Tripp Trapp high chair made from durable, high-quality materials. The products are designed to grow as our little ones do, meaning you’re not replacing products every few months either.
Clothing, Shoes & Beauty
Viori
It’s no surprise that tons of plastic waste comes from our bathrooms—specifically the bottles we accumulate while washing our hair. Viori’s shampoo hair bars eliminate the use of plastic, among other things. Inspired by the Red Yao tribe of the mountains of Longsheng in China, Viori was born. Since then, it has grown to a carbon-neutral company that is committed to ethical practices, being cruelty-free, and fair trade. On top of that, a portion of their proceeds go directly back to Red Yao communities. Plus, they have shampoo bars for pets, too!
Patagonia
Gone are the days when we had to be the ‘outdoorsy type’ to appreciate Patagonia products. While, of course, we can still find their second-to-none gear for all outdoor adventures, they’ve significantly upped their game in recent years to provide comfortable and high quality clothing and gear for day to day use as well. Plus, it’s no secret that for over 40 years they have worked tirelessly to find solutions to the environmental crisis.
Allbirds
Not only are Allbirds products beautiful, lightweight, and high-quality, the company has also committed to sustainability in all of its operations. With a goal of reducing their carbon footprint to zero by 2030, Allbirds aims to reverse climate change through better business.
Tentree
Tentree believes that small changes make a big difference. That’s why for every product they sell they plant 10 trees in an effort to regenerate ecosystems affected by humans. In addition to an array of products, Tentree also has a Climate+ program for consumers to choose a monthly subscription plan that offsets the lifestyle of the average individual or family.
Reformation
With a mission of being Climate Positive, Reformation set a goal for themselves to source 100% of their fabrics from recycled, regenerative, or renewable materials by 2025. Their high-end products include gorgeous dresses, tops, jeans, and more. Spending a little bit more has never felt better.
available in sizes 0-12 (plus sizes available here!)
9 colors available
Veja
Walk with purpose in Veja’s gorgeous shoes, with both trendy and timeless options. Whether we want to keep up with the fun options of today, or want to opt for something that will never go out of style, Veja’s shoes are the highest quality option for both. Their motto is transparency, organic materials, and fair trade sourcing.
Rothy’s
We know by now that flats are majorly back. Opt for one of the most comfortable and durable options on the market by picking up a pair or two of Rothy’s. Not only are their shoes washable and able to withstand years of use, they’re also made from recycled materials.
Summersalt
As one of the toughest clothing items to shop for already, it can be extra difficult to stay sustainable and eco-friendly when buying a swimsuit. Enter: Summersalt. Their high-quality and affordable swimsuit options are made by recycled materials through Earth-friendly practices.
available in sizes XS-2X
2 colors available
Outdoor Voices
To be one of the best eco-friendly brands for families means crafting products that last. Outdoor Voices does just that by making clothing options that are built for longevity. From their fabrics to their packaging, sustainability is at the heart of what they do. It doesn’t hurt that their products are as comfortable as they are adorable, either.
Everlane
Just when we thought we couldn’t love Everlane more, we learned about their commitment to sustainability. Their basics are some of our favorites here at The Everymom, especially because they are built to last. High-quality, low-impact, long-lasting products are their bread and butter, and we can’t get enough.
