"By now it’s more than likely you’ve heard of the “coastal grandmother aesthetic.” Afterall, the microtrend inspired by mature, affluent coastal dwellers has had the wardrobes and home decor of many in a chokehold for several years running. And while we’re not looking to retire our linen pants and breezy button-downs anytime soon, it seems the internet has a new salty fashion trend of choice: the fisherman aesthetic.
Yep, you read that right. But before you write this new trend off as not being your cup of tea—or perhaps, seafood chowder—hear me out: I think the fisherman aesthetic is a liberating new microtrend for moms.
Keep reading to learn more about the trend, why it’s incredibly practical for moms, and gain some ideas on how to style it for yourself.
What is the Fisherman Aesthetic?
Similar to its predecessor, coastal grandma, the fisherman aesthetic is (as you probably guessed) heavily inspired by the styles of the coast. It’s nautical in color palette and motif, and laid back in nature. But rather than being posh, dainty, and understated, this trend is rugged, refreshingly carefree, and unabashedly maritime.
The fisherman aesthetic is all about layers and dressing for—wait for it—real life. Real adventures that take place against the backdrop of real weather (see: rain, mud, grey skies, and more). And this is a quality I personally believe many microtrends drop the ball on.
Because of its high focus on practicality, common pieces you’ll see being categorized as fisherman-approved include cable-knit and wool sweaters, rain boots and jackets, caps, loose denim and corduroy pants, boat shoes, and striped shorts. Of course, anything nautical is also more than fair game. Think sea-inspired charm jewelry, graphic sweaters and tees featuring marine life and coastal locations, rope belts, fisherman sandals, and any garment bearing a Breton stripe.
How to Wear the Fisherman Aesthetic As a Mom
While this trend can be rocked any time of year, I’d argue that it feels especially fitting as we head into the warmer months. It feels incredibly natural to don a raincoat and clogs on a misty spring day, or a pair of pull-on shorts and a nautical graphic tee for an afternoon at the beach.
Whether you’re looking to dive headfirst into the aesthetic (as a New England fanatic, you’ll find me in this camp) or would simply like to dip your toe, here are some approachable ways to style the fisherman aesthetic as a mom.
Reach for Chunky Knits
It’s no secret that fishermen are known for their enviable sweaters. One of the simplest ways to channel this aesthetic is through the donning of a classic sweater. Those composed of quality materials—from wool to 100 percent cotton—tend to more naturally lend themselves to the trend. Cable-knit pieces or those boasting a sailor collar also seamlessly signal a nautical vibe. Layer or drape over a striped tee to fully lean in.
Embrace Nautical Pieces and Accessories
When it comes to this trend, the more oceanic the better. Fish charm necklaces and bracelets are both especially trendy and on-theme and are an easy way to make just about any outfit a little more maritime. If subtly is more your style, consider adding a seafaring charm to your bag à la Jane Birkin, or giving shoe charms a whirl.
Overly nautical tops, dresses, and pants are also an effortless means to embracing the aesthetic and can be a really fun way to shake up your everyday apparel. Common prints you’ll see in stores right now include those of lobsters, fish, anchors, and sea shells.
Don’t Shy Away From Practicality
Whether it’s a pair of rubber clogs or a durable rain jacket, this trend is all about practicality. Layers and resilient materials are always welcome. Truly, the less you “try,” the more likely you are to nail the aesthetic. So don’t think twice about those baggy jeans and rainboots as you run out the door to pick your kiddo up from school on a stormy day.
When In Doubt, Reach for Stripes
Striped tops are one of those items that will never go out of style, so it’s likely you already have some on-trend pieces hanging in your closet. If classic, horizontal stripes have never quite been your thing, have no fear: vertical stripe pants, shorts, and skirts are on the up and up and contribute to this trend in a major way.
Play With Textures
I’d argue that the driver of this aesthetic’s visual appeal is its bold embrace of texture and its deliberate choice to throw them all together. From coarse rope to tufted corduroy, plush waffle knit, and beyond, the more texture you can add to an outfit the better. If you’re unsure where to start, rope belts, crocheted totes, and statement gold jewelry are all approachable, versatile, and inherent to the trend.
Shop Our Favorite Fisherman Aesthetic Pieces
Shoes
Fisherman Aesthetic Accessories
Bottoms
Fisherman Aesthetic Sweaters and Tops
Dresses
Outerwear
Fisherman Aesthetic Swimwear
Why You Can Count On Us
The Everygirl Media Group has brought valuable content to our readers for 12+ years. In 2018, The Everymom set out to ensure that all moms know they’re not alone. If you find yourself seeking advice on how to style the latest fashion trend or searching for the best kid-friendly coffee table, we have the answers. And if you’re wondering what’s actually worth it from a sale or looking for a review of the hottest new kids’ product, we’ve got that covered too. From our annual Registry Awards and beloved holiday gift guides to the shopping round-ups you find on our site every day, The Everymom commerce team is well-versed in sifting through thousands of products to curate a digestible list for you. We combine our own experience with in-depth research to bring you a selection that meets our high standards for both fashion and function.
Emilee Janitz, Contributing Writer
Emilee is an accomplished communications strategist and lifestyle journalist. She currently works on the content team at Enterprise SEO company Terakeet where she creates and executes reputation management strategies for Fortune 500 companies. She is a Contributing Fashion Writer for The Everygirl and has additionally been published on POPSUGAR, Motherly, MSN, and Yahoo.
Products included in graphics linked within the article. Feature graphic images credited to: American Eagle, J. Crew, and Free People.