I donât know if this is embarrassing to admit or not, but Iâve been obsessed with American Girl dolls for about 30 years. As a millennial born in 1992, my childhood was smack dab in the golden years of popularity for the brandâs historical dollsâand I couldnât get enough. I was gifted my first American Girl, Samantha Parkington, at age 6 and have, basically, been making the fact that Iâm âa Samanthaâ a core tenet of my personality ever since. So when the iconic company announced the launch of their official American Girl doll Halloween costumes for adults and kids back in 2024, it essentially broke the internet. And made millennial girlies all over the country (including myself!) grab their wallets and hit *add to cart*.
When I was a kid, I was lucky enough to collect several historical American Girl dolls thanks to a generous Santa and a family member who worked at Pleasant Companyâs headquarters (I seriously owe ya, Aunt Barb!). But my love for AG didnât stop there. As I grew into adulthood and millennial-driven content surrounding American Girl nostalgia started making waves online, I was brought right back to my days of hanging with my gals Samantha, Molly, Addy, and Kit. From Buzzfeed quizzes titled âWhich American Girl Doll Are You?â to meme IG accounts like @modernamericangirldolls, the brand remains one of my favorites. Now that Iâm a mom myself, I canât wait to introduce my own daughter to the magic of American Girl when sheâs a little older.
Though I never dressed up as an American Girl doll for halloween back in AGâs heyday, I will admit Iâve considered it more than once or twice as an adult. But unless you went all-in on a homemade outfit or thrifted a vintage Pleasant Company costume like some very impressive ladies on the internet have, there wasnât an easy way to dress up as your favorite dollâuntil now. Read on for everything you need to know about American Girlâs official Halloween costumes, plus shop some other fun adult American Girl merch!
Does American Girl sell Halloween costumes?
Yes! Just before Halloween in 2024, the official @AmericanGirlBrand Instagram account announced the launch of their new American Girl doll Halloween costumes for adults and kids by posting a photo carousel of models wearing the outfits with the caption, âDress as favorite AG characters this Halloween with costumes for kids and adults đ.â
The post immediately garnered lots of excitement and attention from fans who had been long-awaiting the day American Girl would create adult costumes. âAMAZING!!!â IG user @carly commented with another, @agbob_dollpants, similarly adding, âThese are so fun!! I dressed up as Molly for Halloween when I was in the 5th grade and I still have such fond memories from it â€ïž.â Another iconic doll, Barbie, even chimed into the convo by commenting, âLove it! đâ from the official @barbie Instagram account.
The brand currently sells eight Halloween costumes modeled after American Girlâs collection of historical dolls. In adult sizes, fans can choose from Kirsten Larson from 1854, Kit Kittredge from 1934, Molly McIntire from 1944, and Samantha Parkington from 1904. Additionally, kids can choose costumes for Courtney Moore from 1986, Julie Albright from 1974, Maryellen Larkin from 1954, and Melody Ellison from 1964.
Some commenters were quick to lament that a few of their most-loved OG historical dolls didnât make the costume-selection cut, including Felicity Merriman from 1774, Addy Walker from 1864, and Josefina Montoya from 1824. âJUSTICE đ FOR đ FELICITY đ,â @katie_n_straub wrote. âWe need Josefina!!!!â @lilypace added.
You also might be thinking itâs hard to believe that American Girl hadnât sold Halloween costumes prior to this launchâbut itâs true! When I was little, the brand made outfits for girls that matched some of the historical dollsâ looks, but those have since been discontinued. The AG website still offers clothes in girlsâ sizes, including some doll and kid matching outfits, but this was the first time theyâd offered official costumes, especially in adult sizes. âThese are amazing! I never had one of the Pleasant Company dress like your doll outfits, so to finally be able to match my childhood Samantha doll is a dream come true!â @angibelle1 commented on their past announcement post.
Where can I buy American Girl doll Halloween costumes?
The American Girl halloween costumes for adults and kids are manufactured by Rubies and available for purchase at Target and Amazon. In addition to the eight historical doll costumesâwhich include the dollâs full outfit, excluding shoesâboth sites also offer a selection of matching wigs for some of the characters. The best part? You can also buy a âDoll Box Costumeâ that is, quite literally, a plush American Girl doll box that you can add on top of any of the character costumes to really complete your look!
What sizes do the American Girl doll Halloween costumes come in?
The American Girl doll Halloween costumes are available in adult sizes small, medium, large, and extra-large. Depending on the retailer, some of the adult costumes, like Kirsten, additionally comes in sizes 2x and 3x. The kids sizes include extra-small, small, medium, and large. The accessories, including the matching wigs and the doll costume box, are all one size fits most.
How much do the American Girl Halloween costumes cost?
With some variation depending on the retailer, the adult costumes range in cost from about $40 to $52, with Kirstenâs outfit currently the most expensive, likely due to its added accessories. The kids costumes are about $39, the wigs are roughly $29, and the doll box costume is $39.
Shop the American Girl Halloween costumes!
Is there more American Girl adult merch I can buy?
Yes! In 2024, American Girl revealed on TikTok that the beloved brand also launched adult merchandise on Amazon. âWe heard you! đ€ Adult clothing is now available on our Amazon shop đ,â the post announced. Not surprisingly, tons of women who loved playing with American Girl dolls as a kid flocked to the comments to exclaim their happiness over the adorably-designed tees and hoodies. âBEST DAY OF MY LIFE!!!â @lauraownby commented. Another TikTok user, @intuitivelynourishedrd, added, âMy childhood đ„°đ„°.â
Most of the adult merch in the AG Amazon shop includes nostalgic branding and features the OG historical dolls, giving millennial shoppers all the girlhood feels. There are T-shirts showcasing the original dollsâMolly, Kirsten, Josefina, Addy, Samantha, and Felicityâwith sayings like âAll my friends are dollsâ and âThe original fashion influencersâ and items with the throwback Pleasant Company and American Girl logos. Thereâs also doll-specific tees that say âIâm a Samanthaâ or âIâm a Kirstenâ as well as an option that simply states, âProud to be an American Girl.â My personal favorite of the bunch? The collection of T-shirts adorned with the book cover of each historical dollâs accompanying story (remember those?!). Whatever you choose to purchase, these pieces are clearly designed with us â90s gals in mind and might just be a must-add to your (or a friendâs!) closet.
Shop more adult American Girl merch!
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With more than 10 years of editorial experience, Julia is passionate about bringing motherhood stories to life and providing moms with interesting and informative parenting content. Prior to joining The Everygirl Media Group in 2019, she served as Executive Editor at Closer Weekly. As The Everymomâs Senior Managing Editor, Julia helps manage the brandâs editorial calendar and content strategy.
